I'm currently about to launch a new physical products brand and i'm unsure about which route to go down to market them on.
I have identified two main (successful) competitors for my products. One sells on Amazon and via their own shopify website for around $20.00.
The other competitor sells only via their website for $50+ and uses facebook and instragram to generate sales (they have over 700,000 facebook fans). Offers Free worldwide shipping and returns. I think for the product type $50+ is expensive but then i also wouldn't buy a pair of Vilbrequin swim shorts for $200.00 yet people do.
The other sellers on Amazon are all around $24.00 and below price bracket.
For obvious reasons i don't want to have a brand that's reliant on Amazon but there's a lot of customers i'm missing out on if i don't use it. On the other hand i can't have a product on Amazon for $20.00 and sell it on my own website for double the price can i. And i can't put my products on Amazon at double the price as everyone else is selling them for because they just wouldn't sell.
If i sell via my own shopify site only i wouldn't need as much stock as for Amazon as i'd be making more profit per sale.
Can anyone offer any advice.....
I have identified two main (successful) competitors for my products. One sells on Amazon and via their own shopify website for around $20.00.
The other competitor sells only via their website for $50+ and uses facebook and instragram to generate sales (they have over 700,000 facebook fans). Offers Free worldwide shipping and returns. I think for the product type $50+ is expensive but then i also wouldn't buy a pair of Vilbrequin swim shorts for $200.00 yet people do.
The other sellers on Amazon are all around $24.00 and below price bracket.
For obvious reasons i don't want to have a brand that's reliant on Amazon but there's a lot of customers i'm missing out on if i don't use it. On the other hand i can't have a product on Amazon for $20.00 and sell it on my own website for double the price can i. And i can't put my products on Amazon at double the price as everyone else is selling them for because they just wouldn't sell.
If i sell via my own shopify site only i wouldn't need as much stock as for Amazon as i'd be making more profit per sale.
Can anyone offer any advice.....
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