A new marketing tool I'm using with ridiculous ROI

[Disciple96]

Hmm. Thinking about utilizing this tool in conjunction with either RedX or SalesRabbit in order to cold contact residential homeowners, because I know the neighborhoods but not the phone numbers.

It seems to me like a less intrusive way to make contact with prospects vs. Door knocking, which is still tried and true but this might work better for those people who just aren't receptive to door to door salesmen.

I'll have to come up with a compelling message to drop on their VM.

I wonder how this might work for something like storm damage restoration services?

 

[Kyle T]

I stopped using this method because my results were limited but I think it was mostly a problem with my script.

Does anyone have any ideas for a voicemail script for pitching a website or marketing services? Would love to get some ideas from the minds on here.

 

[aishley]

Thanks for sharing!

 

[The Abundant Man]

I stopped using this method because my results were limited but I think it was mostly a problem with my script.

Does anyone have any ideas for a voicemail script for pitching a website or marketing services? Would love to get some ideas from the minds on here.

What's your normal script that you use? Maybe we'll be able to help you out.

 

[Hugo Boss]

@Johnny boy : Are you still signed up with slybroadcast?

I want to give it a try and on their website they state that for referring someone both people receive 100 calls for free.

Would be awesome if you could send me your referral link

 

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[Monkeycom]

I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

It cost me $10.

Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

That's a mind-numbing ROI...

It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

I can think of a ton of ways to use this to kick a$$ in sales.

Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

Check it out. To be safe you might want to run numbers through the do-not-call list.

I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.

Very interesting. - thanks for sharing !

 

[PizzaOnTheRoof]

Find a way to streamline that and add 1000 numbers to a list per day instead of manually entering them.

Yeah that would definitely help I'm sure LOL

Maybe I can hire a VA if I see a good return.

 

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[21elnegocio]

Skip tracing services provide phone numbers for addresses if you have it formatted correctly. I use this for real estate. They need (First name, last name, street address, city, state, zip) all in their own boxes in an excel spreadsheet. You can get phone numbers for these people for .30 each. I use needtoskip.com and upload the file to their site and get numbers back in less than 2 days sometimes 1.

Your paying .3 cents ? I have better rates ! Just opened up my own company selling leads. Shouuld be done here in 3 weeks or so. Rates will be at .18 cents

 

[21elnegocio]

Any more stories from those who tried this technique due to this thread?

I have tried Slydial, slybroadcast, and callfire all in the past. I like the one I am currently using for my whoesaling business right now. I hit my real estate leads through my cold calelrs, sms, and rvm's.

 

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[Pink Sheep]

This is great lol
Will definetly keep in mind for the future!

 

[21elnegocio]

Have you considered buying small landscaping businesses in your area and taking over their book of business? If you can get seller financing, you can potentially get new business with essentially no money out of pocket.

I literally just finished interviewing a guy for my podcast that is doing just this -- he buys small landscaping companies for their equipment value, gets seller financing to keep his out of pocket costs low, and then consolidates their book of business into his brand. He's bought 5 companies so far, and has consolidated them into a $1M business, and doesn't need to do much outside marketing because he's pulling in the existing clients when he purchases.

Just something to think about -- I'll post a link to the episode when it comes out next week in case you find it helpful...

This is a great strategy that I have been looking into. I learned it from Dan Peña. Is there a sweet spot price range for landscape acquisitions ?

 

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[21elnegocio]

Read this

Why I build an engaged Audience First before starting my Company

Only for the crazy ones.

wildaudience.com

Thanks Johny I appreciate it man

 

[21elnegocio]

The investor/entrepreneur I spoke with suggested buying for equipment value or slightly above -- focus on those owners who are struggling and need to sell (it's a low-margin business, so there are a lot of these owners).

Make sense, will be implementing soon. Just focusing on getting our marketing company up then we will be onto this, we want to acquire business that tie into real estate investing, wholesaling, retail side due to data we have. Still trying to figure out how we can maximize our data but it is homeowners, real estate agents, and investors/flippers data we have.

 

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[Duane]

Have you considered buying small landscaping businesses in your area and taking over their book of business? If you can get seller financing, you can potentially get new business with essentially no money out of pocket.

This is great stuff to add gas to the fire.

It's a great way to expand into new areas without having to do as much leg work upfront as well.

Find struggling businesses in hot areas, buy them out for pennies on the dollar and rebrand/remodel it under your company.

 

[Swift]

I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

It cost me $10.

Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

That's a mind-numbing ROI...

It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

I can think of a ton of ways to use this to kick a$$ in sales.

Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

Check it out. To be safe you might want to run numbers through the do-not-call list.

I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.

Gonna try this out targeting accounting firms with a lead gen offer

 

[BizyDad]

Read this

Why I build an engaged Audience First before starting my Company

Only for the crazy ones.

wildaudience.com

This article deserves its own thread. So few people appreciate this way of doing business. Build an audience, educate audience, nurture an audience, then sell to audience. Never thought to write the book though...

 

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[100k]

I'm capturing people's telephone numbers, through a lead form.

Then I contact them asking them if they still want to book a decorator using the slybroadcaster.

But out of 30 calls, only 1 person called back, they stayed on the line for 9 seconds and hung up.

Perhaps you guys can help me find out what's causing the low conversions.

1) Here's my ad (which is getting people to provide me with their info, so that part is converting fine).

2) Here's my audio file that is used to call people up with.

MEGA

MEGA provides free cloud storage with convenient and powerful always-on privacy. Claim your free 20GB now

mega.nz

Note that 99% of my demographic consists of women.

The audio file (voice message) is of a dude.

3) The telephone number I'm asking them too call me back on is:

844-253-9085

(its a pay per call offer).

Is that sort of number spammy? Does it stink of telemarketing? I'm from the UK.

Should I use something like 251-515-325 that sort of number?

I'm targeting women nationwide in America.

4) Lastly, I'm having the slybroadcaster do its thing as soon as they leave their number.

This could be in the morning, middle of the day or middle of the night (if that's when they submit their info).

..... Thanks in advance

 

[Swift]

I'm capturing people's telephone numbers, through a lead form.

Then I contact them asking them if they still want to book a decorator using the slybroadcaster.

But out of 30 calls, only 1 person called back, they stayed on the line for 9 seconds and hung up.

Perhaps you guys can help me find out what's causing the low conversions.

1) Here's my ad (which is getting people to provide me with their info, so that part is converting fine).

2) Here's my audio file that is used to call people up with.

MEGA

MEGA provides free cloud storage with convenient and powerful always-on privacy. Claim your free 20GB now

mega.nz

Note that 99% of my demographic consists of women.

The audio file (voice message) is of a dude.

3) The telephone number I'm asking them too call me back on is:

844-253-9085

(its a pay per call offer).

Is that sort of number spammy? Does it stink of telemarketing? I'm from the UK.

Should I use something like 251-515-325 that sort of number?

I'm targeting women nationwide in America.

4) Lastly, I'm having the slybroadcaster do its thing as soon as they leave their number.

This could be in the morning, middle of the day or middle of the night (if that's when they submit their info).

..... Thanks in advance

For voicemail they don't need to opt in it can be a cold audience but for SMS the laws require an opt in like you've made. What I did to land 1 2k usd client from voicemail was using 2000 messages to say something generic like "Hey I saw your place on google maps if you're interested in getting IDEAL RESULT then give me a call or text back and we'll talk my phone is 555-555-5555" 100 dollars gets you around 2000 voicemails through slybroadcast or even more if you buy bulk packages.

 

[100k]

They expressed interest, they gave you their phone number, and then you contact them and make them call you?

Why not just pick up the phone and call them?

I'm promoting pay per call offers.

My goal is to get them to call a telephone number and stay on the line for at least 1 min. 30 second to get paid by the pay per call network.

View: https://www.youtube.com/watch?v=tOAjd99nxw0

For voicemail they don't need to opt in it can be a cold audience but for SMS the laws require an opt in like you've made. What I did to land 1 2k usd client from voicemail was using 2000 messages to say something generic like "Hey I saw your place on google maps if you're interested in getting IDEAL RESULT then give me a call or text back and we'll talk my phone is 555-555-5555" 100 dollars gets you around 2000 voicemails through slybroadcast or even more if you buy bulk packages.

That's nice for you bro. But, I'm not just gonna randomly call up people and say "hey, do you need home improvement services? - give me a call back. Byeeeee."

That strategy would probably only work when the people you're calling are already pre-qualified somehow - like contacting business owners, or people that have homes for sales...

 

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[yyes]

HOw do you guys get a list of phone numbers? Where do you look for phone numbers list?

 

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[Itsmeantonios]

For those that are wanting to use this. If you choose another company, just make sure it does not ring the phone (that is illegal if it is a cell phone). Give your own phone number.... if you get a message with no ring, you are good to go. It is legal for the message to be dropped in the mail box of a cell phone with no ring at all but NOT legal for it to ring the cell phone even 1/2 a ring. The company he mentioned above, I believe, does it the legal way.

If you're saying it's not legal for the phone to ring, then the company mentioned by the OP is not legal.

I went to their website and had a test message sent to me. My phone rang for about 2 or 3 seconds with "Private Number" showing up on my call display, the call ended, then I had a voicemail message after about a minute or 2.

 

[minivanman]

If you're saying it's not legal for the phone to ring, then the company mentioned by the OP is not legal.

I went to their website and had a test message sent to me. My phone rang for about 2 or 3 seconds with "Private Number" showing up on my call display, the call ended, then I had a voicemail message after about a minute or 2.

I am not sure about the laws in Canada. Lots of things aren't legal, especially when it comes to phone 'sales', but that doesn't stop people from doing them. I was just putting that out there so people in the US couldn't say, "I didn't know".

 

[Black_Mamba_427]

I wish I knew about this tool when I worked in Recruitment haha. We had to make 600+ Dials a day and it was pure hell and mind-numbingly boring! It would have been a game changer, for sure.

I can't use it in my current business, but I've been doing something very similar with CRAZY good results as of the start of this month (so the last 3 weeks). Within the first 2 weeks of this Month, I beat my highest earning month.

I noticed that a lot of people read text every day. It's boring. It has no soul or urgency. So instead of messaging people individually one by one trying to get business in, I would send out a mass message as a voice clip that was worded so they think it was personalised to them.

I realised having different conversations with 1000s of different people and trying to remember all their details was time and energy consuming. But I have the ability to control the conversations. So I get everyone to talk about the same thing, at the same time, and then send out pre recorded generic (but what they think is personalised) voicemail responses.

It seems remarkably easier to convince people to pay when they hear your voice. Especially I think on a global scale. E.g. American clients would obviously read my text messages in an American accent, but hearing my English accent reminds them.

 

[Zardiw]

Is it this guys what you were talking about?

That was F*cking Hilarious.......lol..........Z