A new marketing tool I'm using with ridiculous ROI

[QuikCoin]

This is very interesting. I have heard of it before but didn't know how I would put it to work in my buisness (residential painting).

I'm currently placing yard signs in front yards and blasting out a mailer to the surrounding houses (Usually 100).

I wonder if there is a way to buy a list of the phone numbers of all the houses I'm already mailing too.

 

[AgainstAllOdds]

+rep.

I discussed this idea with a friend before and had the thought of starting a service similar to Slybroadcast. It'd be pretty easy, just find out the voicemail box numbers and leave a message there.

However, at the current prices, there's no reason to compete.

I'll definitely be testing this idea out since it's easy to execute. Every number that my salespeople can't reach will get hit with a voicemail later on (services like Callfire already offer the voicemail drop, however, I don't think it can be sent out ahead of time like here).

 

[Royce2]

You should have this moved to the speedway or inside.
I already had run ins with marketers using this method. I would get a call and it would instantly "end" and after that I would receive a voicemail about how I can lower my interest on my car loan when I have 2 cars and no loans on them at all. That pisses my off so much but I appreciate the effectiveness of the strategy. Will for sure use that. Thanks for the contribution

 

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[MJ DeMarco]

Damn, where's @IceCreamKid -- this stuff is right up his alley!

I think we should setup a SlyBroadcast promo code for the Fastlane Forum and get a discount for all Fastlaners that sign up. We are giving them some free marketing on here.

Doesn't look like it's available as an affiliate program.

 

[CareCPA]

Have you considered buying small landscaping businesses in your area and taking over their book of business? If you can get seller financing, you can potentially get new business with essentially no money out of pocket.

I literally just finished interviewing a guy for my podcast that is doing just this -- he buys small landscaping companies for their equipment value, gets seller financing to keep his out of pocket costs low, and then consolidates their book of business into his brand. He's bought 5 companies so far, and has consolidated them into a $1M business, and doesn't need to do much outside marketing because he's pulling in the existing clients when he purchases.

Just something to think about -- I'll post a link to the episode when it comes out next week in case you find it helpful...

This is what we're trying to do for our accounting firm. Acquire small players and consolidate them into our client list. Seems to beat marketing spend, at least in my limited experience.

In our industry, we can get them for 1-1.25x annual revenue. The hardest part is finding books of business where the clients are open to not meeting in person (obviously not an issue with landscaping).
I've got some other consolidation ideas about 60% formed in my mind, just need some time to work through the logistics...

 

[PizzaOnTheRoof]

It's interesting, but as Andy said, better use it while its hot before people get their voicemails flooded and it becomes another Junk folder they never look at.

I almost never look at it but I think most people do.

Voicemail has been around forever. Funny how the old ways always come back around.

 

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[Johnny boy]

I wonder how long before marketers ruin it...

Once you stop listening to your voicemails

 

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[PizzaOnTheRoof]

This seems like an incredible tool. Marketers will ruin it within 3-months

Then we better take advantage of it!

 

[minivanman]

This seems like an incredible tool. Marketers will ruin it within 3-months

It's actually been around for awhile. I think everyone thinks the other person is going to ruin it so maybe that's why it's been on the down-low.

 

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[NovaAria]

True, but you know how it works.
Something exists for eons below the radar. But all it takes is one post on an influential forum (*wink wink*) and the ball goes rolling from there.

 

[Johnny boy]

True, but you know how it works.
Something exists for eons below the radar. But all it takes is one post on an influential forum (*wink wink*) and the ball goes rolling from there.

Haha whoops

 

[USN-Ken]

This is interesting and well-timed.

I got ahold of a list of 17,800 registered contractors in the state of Iowa (from a public records request). They released their names, addresses, phone numbers, and even email addresses to me in one excel spreadsheet. I got it for a friend as a favor but he didn’t end up needing it.

Anyway, now, I just need something to sell to contractors and I can use the numbers on my list along with slybroadcast.

Thanks!

 

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[floridaman]

I was looking at this a few months ago for use in real estate, but in Florida it's illegal as of last year

I see that there are even attorneys focused on going after people using this tactic now, so be careful.
Ringless Voicemail Notifications? Receive $500 to $1500 Per Voicemail

Bummer, I liked this delivery mechanism.

 

[DustinH]

I think we should setup a SlyBroadcast promo code for the Fastlane Forum and get a discount for all Fastlaners that sign up. We are giving them some free marketing on here.

 

[USN-Ken]

You can filter numbers through the DNC, and it's still going to be a while until it's a problem in all states. AND, I have no problem finding loopholes such as using foreign companies when it does become illegal for any reason. I haven't ran into anyone getting mad about the messages because they sound personal, are highly focused, and are an offer to help the person.

edit: I think I might have my buddy report my number to see how they track me down so I can avoid leaving traces or how I can avoid anything sticking in court.

Skip tracing services provide phone numbers for addresses if you have it formatted correctly. I use this for real estate. They need (First name, last name, street address, city, state, zip) all in their own boxes in an excel spreadsheet. You can get phone numbers for these people for .30 each. I use needtoskip.com and upload the file to their site and get numbers back in less than 2 days sometimes 1.

Out of curiosity, does needtoskip tell you whether the numbers they are giving you are cell or landlines?

 

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[MJ DeMarco]

Any more stories from those who tried this technique due to this thread?

 

[PizzaOnTheRoof]

About to try this out and would like some feedback on my voicemail script. Trying to keep it fast and casual since it's only a voicemail.

The target market is local service businesses and tradesmen.

Hey, this is ____ from _______.

The reason I called is to schedule an appointment with you about how my team and I can get you some more phone calls to your business every week.

If you're interested, I would love to schedule a call or meeting with you sometime this week.

I'm available from 9am to 4pm, Monday through Friday, so feel free give me a callback or text and we can move forward.

Look forward to speaking with you, bye.​

 

[Marvel]

First Ringless Voicemail Message TCPA Decision Sides With Plaintiff

 

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[amp0193]

I've been using Slydial to leave voicemails for clients 1 week after their appointment just to say the usual, "Thanks for your business. If there's anything you need I'm here for you".

I just saw this thread, and this is exactly how I'd try this.

I was having my office woman call every customer, and mostly leaving the same voicemail anyways, but F*ck... a way to automate this would be great!

 

[Xeon]

I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

It cost me $10.

Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

That's a mind-numbing ROI...

It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

I can think of a ton of ways to use this to kick a$$ in sales.

Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

Check it out. To be safe you might want to run numbers through the do-not-call list.

I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.

Very interesting tool. But what are the legal aspects of this? Also, it seems to be for B2B? Let's say I'm selling dog hair brushes for example, to consumers.

Would I broadcast the messages to them asking them to checkout my site? Feels weird though. But I can see how this works for B2B.

 

[minivanman]

I almost never look at it but I think most people do.

Voicemail has been around forever. Funny how the old ways always come back around.

I never check my voice mails. My voice mail message says: Text me please. Thank you". If they choose to leave a voice message, it gets deleted at the end of the day without ever being heard. Ain't got no time for dat!

 

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[Thomas Baptiste]

I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

It cost me $10.

Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

That's a mind-numbing ROI...

It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

I can think of a ton of ways to use this to kick a$$ in sales.

Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

Check it out. To be safe you might want to run numbers through the do-not-call list.

I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.

Solid stuff. Thanks for the recommendation. I'll surely test this out. This is actually a great way to go given that it's voicemail and goes for everyone with a voicemail capable phone not just smartphones.

 

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[Roli]

Blimey. I never even thought of this. How cool. I never listen to my voicemails. My voicemail greeting says to send me an email.

I haven't listened to a voicemail in months. Think I listened to about five the whole of last year.

 

[jcvlds]

I sent about 50 voicemails and got 3 calls back (so far)

3 new prospects are reaching out to me and it cost like $5!

Gonna try this out. Are you using on already contacted prospects? Or completely cold?

Is there a resource or tool for us to verify the phone numbers before we attempt, so as to not waste calls on inaccurate phone number from our list source.

Thanks!


Sent from my iPhone using Tapatalk

 

[LuckyPup]

I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

It cost me $10.

Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

That's a mind-numbing ROI...

It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

I can think of a ton of ways to use this to kick a$$ in sales.

Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

Check it out. To be safe you might want to run numbers through the do-not-call list.

I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.

SlyBroadcast is one of several straight-to-voicemail broadcast services. Right now it's "seemingly" legal because of a loophole in the Do Not Call laws. Other marketers have promoted the shit out of these services and it's only a matter of time before they're banned. Enjoy the ride.

 

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[Johnny boy]

It has been around for at least 3 years, as far as I recall. Marketers are mostly introverts, so it won't saturate.

Same reason cold calling is still effective.

I hate cold calls but I have no problem recording one single message and then pressing some buttons. It's easy.

 

[LuckyPup]

I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

It cost me $10.

Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

That's a mind-numbing ROI...

It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

I can think of a ton of ways to use this to kick a$$ in sales.

Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

Check it out. To be safe you might want to run numbers through the do-not-call list.

I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.

The other caveat with this technology is that it works better with cell phones than landlines. So for B2B marketing, it's going to be more effective reaching small biz owners who use their cell phone as their main contact number - typically service businesses, contractors, etc.

 

[Darius]

Decided to run a test to verify it doesn't ring the phone - and it does. I have good cell service + connected to wifi - which may be affecting it. The phone might not have rung if my signal strength was low enough to not immediately catch the call.

It was half a ring from an unknown number and then <60 seconds later, a voicemail from the number I selected to show. I tested it on 2 different cell phones.

If @minivanman is right about the legal part of it, could be very risky.

 

[DustinH]

I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

It cost me $10.

Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

That's a mind-numbing ROI...

It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

I can think of a ton of ways to use this to kick a$$ in sales.

Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

Check it out. To be safe you might want to run numbers through the do-not-call list.

I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.

I know some real estate people use this. I think it's also been called SlyDial in the past. It's great for targeting specific neighborhoods to a specific demographic. I know of a real estate brokerage here that is using it to leave messages on agents' phones to invite them to recruiting seminars (where they try to recruit them to their brokerage).

I hate cold calling. Tried it a few times but it sucks for me. I like to talk to people too much on the phone so I'm very inefficient at it. A 3 minute conversation always turns into a 15 minute one. Maybe it's a southern thing. But I like this tool because it's use of leverage and saving time. More people should use it in their business to get the word out on an offer. It doesn't ring your phone but you automatically get a voicemail and most people will check their voicemail.

 

[GuestUser4aMPs1]

Witnessed the dark side of this today.

Someone left a blank voicemail from a local number.

It's fairly common for me to get silent voicemails, as the person on the other line will just call back, text, do something else. Whatever.

First thought was "Huh! I wonder who that was."

*click*

"...blah blah blah blah blah HEALTH INSURANCE ENROLLMENT."

I wasn't even a qualified lead. Just curious who called.

Ah ffs...