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GOLD! A new marketing tool I'm using with ridiculous ROI

Discussion in 'Advertising, Marketing, Social Media' started by Johnny boy, Jan 12, 2019.

  1. Johnny boy
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    Johnny boy Silver Contributor Speedway Pass

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    I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

    All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

    I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

    I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

    So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

    I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

    I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

    It cost me $10.

    Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

    That's a mind-numbing ROI...

    It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

    Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

    And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

    I can think of a ton of ways to use this to kick a$$ in sales.

    Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

    Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

    I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

    I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

    I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

    Check it out. To be safe you might want to run numbers through the do-not-call list.

    I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.
     
    Kingmaker, Tylson, rynor and 109 others like this.
  2. PizzaOnTheRoof
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    PizzaOnTheRoof Probably Flipping Burgers Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Thank you so much man!

    I’m definately trying this out soon. Seems like the perfect sweet spot between cold calling and email.
     
  3. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Very interesting tool. But what are the legal aspects of this? Also, it seems to be for B2B? Let's say I'm selling dog hair brushes for example, to consumers.

    Would I broadcast the messages to them asking them to checkout my site? Feels weird though. But I can see how this works for B2B.
     
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  4. Johnny boy
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    Johnny boy Silver Contributor Speedway Pass

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    I use it for B2C in the examples above for my lawn care company and for real estate.

    Dog hair brushes or similar products would be very difficult to use this. But I would try to be unique.

    “Uh, hi there. My name is John. I started a hair brush company for dogs. Well, it’s for people to buy to USE on their dogs. I guess there’s a debate on whether or not it’s a company for dogs or not. I can’t really tell anyone what they can or can’t use the brushes on. I guess anything, really..Anyways..uh..I’m pretty desperate. I’ve got like, a lot of these things so I picked up a phone book and started dialing. I mean, if anyone’s going to pick up a phone book and start selling a dog hair brush over the phone, the must be pretty motivated. Or it must be one expensive brush. It’s not, it’s only like 7.99. I’ve just got nothing better to do with my time. Uhhh...alright thank you for your time call me at 123-420-6969, bye. Yes I’m serious”

    You’ll make so many people laugh they’ll buy it for fun.

    Or not maybe it’s just a bad joke but roll the dice it’s better to be bold.
     
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  5. ZF Lee
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    ZF Lee Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    You mean B2C, if you are selling to consumers?

    I could see this playing out on WHATSAPP, as it has a free voice messaging. I think it can stand out from the chug-and-plus texts I always seem to get.
     
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  6. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    I get what you mean. To really exploit this sort of voice marketing for B2C products, we need to think of an interesting, or even outright ridiculous angle to work on. But the end result would probably be more on using it to build brand awareness though.

    Because to get those listeners to open their browser URL or pick up their mobile phone to buy the product after listening to the voice message, really takes some next level push lol.


    Yup. Maybe I need to find case studies of companies who've done this successfully lol
    I wonder if people would be irritated though (I know for sure I would).
     
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  7. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I wonder how long before marketers ruin it...
     
  8. UnrealCreative
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    This is really smart...

    Instead of dialing and dialing and dialing leads until you land on an answer, you send ONE message to potentially HUNDREDS or THOUSANDS of leads, and allow the qualified leads to respond to your offer with a callback.

    Brilliant actually.

    @458 think you can see this as part of your arsenal?
     
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  9. NovaAria
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    I think this is the main argument for this method. If your pitch is good enough, only those interested will pick up their phones. At that point, you pretty much have a guaranteed sale.
    You didn't waste your time cold calling hundreds of people and pitching your product only to discover that they have no interest.
    One pitch, several hundred numbers, and only hot, boiling leads will call you back.

    It's interesting, but as Andy said, better use it while its hot before people get their voicemails flooded and it becomes another Junk folder they never look at.
     
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  10. PizzaOnTheRoof
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    I almost never look at it but I think most people do.

    Voicemail has been around forever. Funny how the old ways always come back around.
     
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  11. Ankerstein17
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    This is brilliant! Thank you for sharing your story!

    @Andy Black is right - how long till marketers ruin it. This is a tool for the future of marketing and is on the upcoming. Email marketing is becoming less and less effecient, more Facebook bots, more text based marketing, and now voicemail. Things are changing fast ---- it's going to be an interesting time ahead!
     
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  12. minivanman
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    minivanman Gold Contributor Speedway Pass

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    For those that are wanting to use this. If you choose another company, just make sure it does not ring the phone (that is illegal if it is a cell phone). Give your own phone number.... if you get a message with no ring, you are good to go. It is legal for the message to be dropped in the mail box of a cell phone with no ring at all but NOT legal for it to ring the cell phone even 1/2 a ring. The company he mentioned above, I believe, does it the legal way.
     
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  13. minivanman
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    I never check my voice mails. My voice mail message says: Text me please. Thank you". If they choose to leave a voice message, it gets deleted at the end of the day without ever being heard. Ain't got no time for dat!
     
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  14. NateKruse
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    I was on the receiving end of this on Friday. I got a notification saying I had a voicemail and it was a human voice talking about how stressful it is to sign up for health insurance. I listened to it and if I was in the market for health insurance I probably would have called the number.

    This could be very effective until people stop using voicemail. Maybe there is an opportunity now for someone to make an app that blocks the voicemail ads.
     
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    This is very interesting. I have heard of it before but didn't know how I would put it to work in my buisness (residential painting).

    I'm currently placing yard signs in front yards and blasting out a mailer to the surrounding houses (Usually 100).

    I wonder if there is a way to buy a list of the phone numbers of all the houses I'm already mailing too.
     
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    Solid stuff. Thanks for the recommendation. I'll surely test this out. This is actually a great way to go given that it's voicemail and goes for everyone with a voicemail capable phone not just smartphones.
     
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  17. AgainstAllOdds
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    +rep.

    I discussed this idea with a friend before and had the thought of starting a service similar to Slybroadcast. It'd be pretty easy, just find out the voicemail box numbers and leave a message there.

    However, at the current prices, there's no reason to compete.

    I'll definitely be testing this idea out since it's easy to execute. Every number that my salespeople can't reach will get hit with a voicemail later on (services like Callfire already offer the voicemail drop, however, I don't think it can be sent out ahead of time like here).
     
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  18. AgainstAllOdds
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    Not every marketing/sales tactic should be used for every single business.

    You're better off selling your brushes via online traffic if it's an e-commerce business. However, if it's wholesale, then it could be effective by calling every single pet shop in the country.

    Think about the idiot lawyers that have pinterest accounts and get zero leads. Is pinterest an effective marketing tool? If you're selling to women and the product can be easily purchased then yes. If you're offering a professional service, then no. Can you make it work? Yeah, you can make anything work. But is it an effective strategy? Definitely not.
     
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  19. Johnny boy
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    Johnny boy Silver Contributor Speedway Pass

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    Once you stop listening to your voicemails
     
  20. UnrealCreative
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    Don't think this will be an issue. I get my voicemails transcribed automatically; they show up as texts on my phone after tapping the notification.

    Think this is fairly common.
     
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  21. Andy Black
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    Blimey. I never even thought of this. How cool. I never listen to my voicemails. My voicemail greeting says to send me an email.
     
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  22. Kyle T
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    This seems like an incredible tool. Marketers will ruin it within 3-months :rofl:
     
  23. PizzaOnTheRoof
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    Then we better take advantage of it!
     
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  24. Kyle T
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    Yes, we most certainly do!
     
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  25. minivanman
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    It's actually been around for awhile. I think everyone thinks the other person is going to ruin it so maybe that's why it's been on the down-low. :blank:
     
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