A new marketing tool I'm using with ridiculous ROI

[Charnell]

Well, just tested in on my phone and it rang. Twice. Two missed restricted calls.

Will still use it for B2B either later in the evening or early in the morning.

 

[Johnny boy]

Out of curiosity, does needtoskip tell you whether the numbers they are giving you are cell or landlines?

https://www.supermpower.com/

These guys do. Separate columns for landlines and cell.

 

[QDF]

This tech has been around for a long time. I remember looking at it way back in my mortgage brokerage days (20+ years ago). Waaaay more expensive back then. Might be good to use when reaching out to potential retailers.

Exactly my thoughts when I read this. If I end up pursuing more wholesale accounts later this year, I'm now planning to make a list of prospects and leave them an email with a "soft" pitch basically asking if they're interested in receiving free samples, and then go from there.

 

[mobonobo]

Hi guys, a bit late to the party here. So I called Slybroadcasts and didn't get through, instant chat was a bit of a non starter too.

I called these guys who are a client and use the service for their call centre clients Better Contact Center Software | My Call Cloud Call Center Solutions and they use it for both debt management calls and solar, so your affiliate type niches. I was thinking would it be good lead gen source for B2B but he said they have no B2B clients. It onlty works calling a cell phone and not an office phone and what exec is publishing their cell phone on any kind of email opt in marketing list.

Unless I've missed something here, I think this would form part of a funnel e.g Facebook lead ad/Google ad > voicemail > call back > close

Anyone actually signed up and tried it? Also, I wonder if its available in Europe or U.S only?

Agree with @focusedlife think it would need a couple of angles/channels to get people to convert.

 

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[BlackMagician]

Thank you again for this... Closed my first deal using this method.

On Wednesday. Used a VA to scrape 400 phone numbers: $12

On Thursday. I use SlyBroadcastst to drop voicemail, only 200 were successful. Cost: $16

On Friday, I closed a deal in which the client is paying $600 /month.

Hi Kyle,

Awesome Execution!
How do you start the pitch for web design and SEO service?

I so wish to try this, but here in India, there is no concept of voicemail. No one uses it. I am trying to implement this via whatsapp if I can get the whatsapp numbers.

 

[Einfamilienhaus]

Is it this guys what you were talking about?

 

[Disciple96]

Just a quick update

Just started my first SlyBroadcast campaign, out of 315 leads sourced from RedX I was able to secure about 180 that weren't on the DNC list.

So just got my first campaign started, with mixed landline and cell phones.

Total investment so far is about $250, for 500 calls on Slybroadcast and 2000 leads from RedX.

Will keep this updated with results.

Edit: 82/184 successfully left a voicemail. With any luck, I'll get at least a few calls back.

Ran another campaign because 82 seemed a bit too low. Second campaign had 51/101 successful drops.

So total is currently 133/285. Now just to wait and see.

Edit edit: whole lotta nothin. I'm going to try to blast a few other neighborhoods tomorrow instead, I'm thinking this neighborhood has been burned out already from door to door campaigns.

 

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[PizzaOnTheRoof]

I will probably try this out again tomorrow. Sitting here with a local Yellowpages on my desk...hundreds upon hundreds of local biz numbers.

 

[100k]

I'm promoting rehab centers, how would I use this?

I can't call people up and say "Hey, this is Jimmy - I'm just calling to see if your loved one still had a meth problem. If so, I might be able to help you with that."

Great share OP.

And I'm looking for a serious answer to my question - perhaps its one of those niches not suited for this marketing method?

 

[Lyinx]

I'm promoting rehab centers, how would I use this?

I can't call people up and say "Hey, this is Jimmy - I'm just calling to see if your loved one still had a meth problem. If so, I might be able to help you with that."

Great share OP.

And I'm looking for a serious answer to my question - perhaps its one of those niches not suited for this marketing method?

I've never done this type of advertising but seriously interested... answering your question as I try to apply to my biz (totally different setup, but same kind of questions)

From your conversation, it looks like you try to reach out to concerned family member most of the time, is that correct?

You could "spray-n-pray"hoping that you'll hit someone, call everyone in one neighborhood, or everyone with a certain area code (for example, a drug-ridden area) send a voicemail to everyone in a certain zip code saying something like this "Hi, My name is Jimmy, we're just down the street from you and we're starting a drug rehab center and we specialize in top end discreet care for people who need help. I'm a recovering drug enthusiast myself, I used to use painkillers, meth, and played with fentanyl, so I'm very familiar with what is needed. If you ever meet someone that needs help, please send them our way, we want to help as many people as we can. Also, we are a non-profit organization and can use all the help we can get, feel free to stop in anytime to see us! /end v.mail

or you could particularly target with facebook/insta/google/etc.. ads and get them "pre-qualified" for a phone call... look to target women with children going to high school maybe? or what is the target audience? Drive them to a landing page where they put in a place to call them (but then you'd probably want to actually call them yourself) I just googled "how to know if someone is using drugs" and this is what I got: How to Tell If Someone Is Using Drugs: Be Aware of The Signs they are a rehab location, and you could put up a webpage with info like this for people to find help.

Do you target only meth addicts? How about Cocaine? LSD? Fentanyl? Or do you target any drug user regardless of drug used? If there is a certain addiction that you specialize in, maybe there is one certain thing that they need? Let's say they are addicted to marijuana, where would you find these users? Would they be at the park? or would they be at McDonalds stuffing their face? where would they head to from there? Where would they be when they crash? at home? or would they be in a park down the road? Maybe you can put up signs closeby that would resonate with your target audience?

Is there a certain thing that a concerned family member would buy for the person that they are concerned for? would they buy them clean supplies? or would they buy something to try to wean them from the habit?
If so, where do they buy it? Can you supply this for them? and then put information in with that package, saying "call me at ph# to discuss if you need help? (on the note put something like this if you can "I'm a recovered drug enthusiast that still struggles, I understand your needs/struggles")

If you can find a way to supply the above-mentioned items to the drug users, then you'll find a way to advertise...

Setting up voicemail leads, (that is after all, why we're here)... D7 Lead Finder - Find Free Business Leads in any Industry and pop in for a chat, they might help you with ideas (I just ran a search for drug addicts in Philadelphia, came up with a ton of results for rehab centers, zero leads for drug addicts, but I bet you could change the search terms to something favorable)

If your interested in running google ads, then reach out to @Andy Black, he's known for that type of thing

 

[Xeon]

I use it for B2C in the examples above for my lawn care company and for real estate.

Dog hair brushes or similar products would be very difficult to use this. But I would try to be unique.

“Uh, hi there. My name is John. I started a hair brush company for dogs. Well, it’s for people to buy to USE on their dogs. I guess there’s a debate on whether or not it’s a company for dogs or not. I can’t really tell anyone what they can or can’t use the brushes on. I guess anything, really..Anyways..uh..I’m pretty desperate. I’ve got like, a lot of these things so I picked up a phone book and started dialing. I mean, if anyone’s going to pick up a phone book and start selling a dog hair brush over the phone, the must be pretty motivated. Or it must be one expensive brush. It’s not, it’s only like 7.99. I’ve just got nothing better to do with my time. Uhhh...alright thank you for your time call me at 123-420-6969, bye. Yes I’m serious”

You’ll make so many people laugh they’ll buy it for fun.

Or not maybe it’s just a bad joke but roll the dice it’s better to be bold.

I get what you mean. To really exploit this sort of voice marketing for B2C products, we need to think of an interesting, or even outright ridiculous angle to work on. But the end result would probably be more on using it to build brand awareness though.

Because to get those listeners to open their browser URL or pick up their mobile phone to buy the product after listening to the voice message, really takes some next level push lol.

You mean B2C, if you are selling to consumers?
I could see this playing out on WHATSAPP, as it has a free voice messaging. I think it can stand out from the chug-and-plus texts I always seem to get.

Yup. Maybe I need to find case studies of companies who've done this successfully lol
I wonder if people would be irritated though (I know for sure I would).

 

[Kyle T]

Then we better take advantage of it!

Yes, we most certainly do!

 

[USN-Ken]

I have a couple questions:

Does anyone know of a service that will append phone numbers to a list of addresses that you upload? It makes sense that might be a missing piece of the puzzle for folks who have a list of addresses and want to know the phone numbers associated with those addresses.

Does anyone know of a service that will allow you to upload a list of phone numbers then it tells you which ones are landlines and which ones are cell phones? This might help save time for those who want to target cell phones only.

 

[minivanman]

Don't forget..... make sure the service you choose to use does NOT ring the phone at all, not even a ding. If it dings the phone at all, it is not legal under certain circumstances. I think the company Johnny Boy mentioned does it legally.

 

[Darius]

No, it either drops it in the box or it rings. It doesn't have anything to do with strong service.

Got ya.

I'll only speak for T-Mobile - there have been times when someone will call me and if my signal strength is low, it will ring on their end for 5-10 seconds before ringing my phone at all.

 

[jcvlds]

I think we should setup a SlyBroadcast promo code for the Fastlane Forum and get a discount for all Fastlaners that sign up. We are giving them some free marketing on here.

Take it on. Reach out to them?


Sent from my iPhone using Tapatalk

 

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[fdolas]

I've been using Slydial to leave voicemails for clients 1 week after their appointment just to say the usual, "Thanks for your business. If there's anything you need I'm here for you".

I've never heard of SlyBroadcast and am not sure if they're affiliated with Slydial, but I'll give the OP's strategy a go next week. I feel a bit nervous because this feels like borderline spamming people, but I suspect people don't mind voicemails nearly as much as robocalls.

Off topic, but for you offline guys looking for new channels for marketing...give Google Local Services a shot. It didn't work out for my niche, but I've heard it working way better in other niches resulting in a lot of $$$ saved vs their former Google AdWords campaigns.

Thank you for the Google Local Services tip. Looks like a great if your business provides one of the approved services. Mine doesn't fit but hopefully they'll expand it in the future.

 

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[piesandak47]

It has been around for at least 3 years, as far as I recall. Marketers are mostly introverts, so it won't saturate.

Same reason cold calling is still effective.

Agreed. Most "online marketers" will bend over backwards to NOT talk to an actual human being.

 

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[AniM]

I'm just getting started wholesaling real estate and I'm going to try this method.

Right now I've built a small buyers list but I need to get a business entity before I start marketing.

Love to chat with anyone else who's using it for real estate. I have a lot to learn

Sent from my Pixel using Tapatalk

 

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[PizzaOnTheRoof]

The only thing I would add is a piece about them making more money, closing more sales. You DO mention that you can get them some more phone calls, which is good. But what do they really want? More time or money, so connect your value prop (more calls) to what they want (more deals closed/more money/more time). "The reason I called is to schedule an appointment with you and show you how I can get you more phone calls to your business each week, so you can close more sales and make more money."

That's my 2 cents! I'd love to hear feedback from others.

Thanks! That makes sense. Too bad I already sent it out haha.

I'll edit it for the next 50 I send out though.

 

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[FoxFire21]

Thank you again for this... Closed my first deal using this method.

On Wednesday. Used a VA to scrape 400 phone numbers: $12

On Thursday. I use SlyBroadcastst to drop voicemail, only 200 were successful. Cost: $16

On Friday, I closed a deal in which the client is paying $600 /month.

Where did you scrape the phone numbers from? Are you B2B, or B2C?

 

[FoxFire21]

Alrighty, gonna try this out.

Looks like I can get the zip code I want from telephonelists & they claim they've scrubbed it against the DNC list & it's a combo of landlines & cell phones.

Slybroadcast claims this works on both types of phone lines. And I can stagger the VM message drop so I'm not blasting 800 people all at once. I'll be staggering them on a coming weekend day when I have no clients scheduled & can field any potential phone calls.

I'll also be creating the VM message from inside my car, as I'm basically asking people if the big a$$ garage house I'm driving by is theirs, haha.

Total investment:

$79 for the zip code with 853 numbers
$60 for 1000 VM's of my pre-recorded message sent out
Total investment, $139 bucks & an hour or two of my time.

Researched AZ law & there seems to be nothing on the books showing this as illegal here.


I'll report back with results.

My agreement specifically states it's not scrubbed. Just looking out. It may be different state to state.

 

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[Red]

My agreement specifically states it's not scrubbed. Just looking out. It may be different state to state.

Thanks for the heads up, I read all the fine print, always, but I have yet to pull the trigger. I will report back on that specifically also when I'm able to make this happen. Much appreciated!

 

[Dave G]

I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

Great idea, I feel the same about phone calls etc. Will try this out. Thanks.

 

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[rjrobbins2]

I worked in the mobile phone industry for years and I didnt even know this was possible. But, I am going to give it a try. My business is both B2C and B2B but this will not be good for B2B for my purposes.

I will let you guys know how it works out.

 

[Greg R]

Not every marketing/sales tactic should be used for every single business.

You're better off selling your brushes via online traffic if it's an e-commerce business. However, if it's wholesale, then it could be effective by calling every single pet shop in the country.

Think about the idiot lawyers that have pinterest accounts and get zero leads. Is pinterest an effective marketing tool? If you're selling to women and the product can be easily purchased then yes. If you're offering a professional service, then no. Can you make it work? Yeah, you can make anything work. But is it an effective strategy? Definitely not.

Dude, I'm going to use this for my stores.

 

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[mn4life]

I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

It cost me $10.

Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

That's a mind-numbing ROI...

It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

I can think of a ton of ways to use this to kick a$$ in sales.

Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

Check it out. To be safe you might want to run numbers through the do-not-call list.

I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.

Thank you so much man!

I’m definately trying this out soon. Seems like the perfect sweet spot between cold calling and email.

This is great! I just sent this website to a few other people. I will be using this in the future!

 

[ideasunlimited1]

I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

It cost me $10.

Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

That's a mind-numbing ROI...

It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

I can think of a ton of ways to use this to kick a$$ in sales.

Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

Check it out. To be safe you might want to run numbers through the do-not-call list.

I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.

Man, this forum is dynamite! I always love your posts, Johnny Boy, but this is another level. I have a meeting on Friday, and I'm going to puff up my chest when I bring this to the table. It's an inexpensive addition to our marketing plan with real time results. Where else would you recommend securing listings for calls?

 

[Champion]

Big thanks for this Johnny Boy, Really awesome Tool!

 

[NVious]

Tremendous thread and idea, I don't have a use for it, but this was amazing thinking on your part.

Lmao I don't know why I'm so amped up about something I can't even use, but it's awesome!

 

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