User Power
Value/Post Ratio
92%
- Mar 1, 2018
- 13
- 12
That's the problem.
If I am a Quora reader and I have a question about "how to sell blue widgets" and I look on Quora for that, I will get back like 2,300 questions where someone else has asked the same question as me already.
Which question do I choose to now read?
The one created 4 years ago with 100+ answers ( some of which might be top experts that answered ), or the one created last week that 2 people answered... of which those 2 people might only have a history of answering 8 other questions on a similar topic ( basically look like amateurs ) that no one has even upvoted?
You gotta start where the reader is even hanging out first.
People are attracted to crowds, sheep follow sheep, social acceptance and group think/wisdom of the crowds draw people in. Our brain's shortcut our thinking that way. It's one of the basics of marketing. People are going to hang out and do what everyone else is doing ( going to the popular questions and "trusting" what others have already blindly trusted and upvoted ).
Right now, you're going to the empty water holes and trying to help out. That will get you nowhere. No one else is there, so those won't draw people in ever.
This is what I mentioned earlier in this thread that most people go about this like it's an unplanned free for all ( Quora as a marketing channel, anyone? ).
There is a saying, "Profit is made on the purchase". That applies here too. The traffic is made on the right selection of question.
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Thanks for sharing your insights in this thread.
I have a question about this approach.
If we're targeting very popular questions with 100+ answers then isn't that similar to targeting high search volume key words for SEO? For example, "Baby toys" which you will need a lot of resources to compete. That's why people suggest targeting long tail key words (lower volume, less competition) to even have a chance of ranking and been seen.
Then it seems like there should be an ideal Views vs. Answers ratio for a question. That is, questions that will get you the most amount of views given all the other existing answers (competition).
I'm new to Quora marketing so correct me if my analogy is wrong.
What other criteria do you use to select your questions? Or do you consistently answer the questions that are most popular/highest views?
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