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Starting Local Lead Gen Business

A detailed account of a Fastlane process...

Demian

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What do you mean that they only allow numbers from U.S. or Canada. You said you will now switch focus to provide and sell leads to American Businesses. Create a number from these services in that local area and forward it to that business's local number.Both of which are American.

I decided to start small, even if it means I will only get the experience for now. When I get a better grasp of how everything works I might focus on the US. I thought I had written about this, my bad. Thanks for noticing.
 
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Demian

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I can tell you what I did but it required a little upfront investment. I went with the first call tracker I found Jensen.ai. They integrate with Twillio which lets you make calls. Again i just wanted to get started as quickly as possible so i did not see if this is the most efficient or cheapest way to get this.

Total I Paid - $20

1. Minimum Top up of Twillio($20)
2. Jensen.AI (Free Call Tracker Trial)

Output I got:

1. A local number that i can place on my landing page that forwards to my client.
2. I am able to record that (make sure it is legal in the state) and at the same time track calls to that number ( helpful with getting new clients and making sure they know you got them that lead).

Will look into these. They might be what I need. Thanks for the advice.
 

Demian

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Also why do you put spacing in your apostrophes?

You say

"don ' t"

You don't need the spaces, you can just say

"don't"

Haha, that is because it´s not an apostrophe. It´s the replacement I found for it. My keyboard is in Spanish (my native language) so some keys and shortcuts are different from the english version. Just to show another difference: "Ñ", that letter replaced the semi-colon key. As you already noticed, that letter is not included in your alphabet, but it is in mine.

To explain myself better, this improvised apostrophe is actually used like this: exámple. We use it to add emphasis to the letter/syllable it´s on. When used as an apostrophe it automatically separates the letters on the sides. Not sure why.

I hope I made myself clear.
 

whiz

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Just wanna drop off a strategy I observed from a big brand in the pest control industry

Look at this CTA

G7Oo28G.png


Super simple - they make you start with a small piece of information instead of having a big form in front of you

You give a tiny piece of info and BOOM, you're invested already

This probably increases their leads - I would bet on it

I might try something like this - I just love how it commands you right away

---

In any industry you're in, screw reading tutorials or watching videos or training courses blah blah

Just go thru your competitors funnel and see what they do
 
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whiz

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Also I don't use Unbounce but I do like this course

https://thelandingpagecourse.com/

Skimmed it and found it to have alot of good information

Will probably give it a full read soon. Tons of strategies to employ, just pick one and bet on it
 

Demian

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Update 4:

Yesterday was rough. I knew I wouldn´t have much time to work so I decided to make the most of the time I had. I didn´t. I spent most of the afternoon thinking three or four steps ahead of me when everything I had to do was finish the landing page. I was indecisive and, at the end of the day, managed to be further behind with both the landing page and the campaign.

Note: Something I didn´t mention in previous updates was that I was trying my best everyday to talk with as many friends and acquaintances I could think of. Basically I gave them a rough idea of what I was doing and how I could help them or someone they knew. And that was it. I tried to spread the message in hopes of being able to add value to someone in my surrounding. The least I could do considering my ads and lp were not up yet.

Today I woke up and felt overwhelmed by all the things I had to do. Still, I was determined to get them done. Noon came and all the things I did were browsing youtube videos and overthinking.

Oh, and I also deleted the LP I had created with Wix. There were some features that I didn´t like so I decided to start over with another domain and another LP. So I was basically at the start once again.

This thought of having spent so much time in this project and still manage to have nothing to show for it was a turning point. I realized that I had action-faked my way through the last two days.

So this is what I did:

-I decided to get another domain with Blue Host, which included one-click Word Press installation (thank God) and get back on track.
-Once the domain was ready, I created the LP in about two hours. It´s nothing fancy, but it will do the trick just fine.
-Once the LP was ready, I decided to (once and for all) get the right keywords optimized. I now have a list that is worthy of going into my ad.
-Then, when I was about to call it a day I received an email from a friend that had volunteered to help me gather these "leads" that came from the acquaintances I had talked to over the last couple of days. I opened the email and it contained and excel file. Within it, there were 103 names and email addresses that were interested in getting their cars fixed by a mechanic (WTF?). I guess there is some need after all. The file did not contain phone numbers, but hey, I´m not complaining one bit.



Actions for tomorrow:

-Call the list of the 59 workshops (I gathered some more today) and start offering them the leads. I don´t know how qualified they are (the leads), but I really don´t care. Just getting the experience and being able to provide some value to these workshops and (hopefully) their future clients makes me want to do it.
-Finish with some details of the campaign and getting it launched (for good). I don´t expect to get many (if any) leads with it yet, so I will just start gathering impression data first, following the advice of @Andy Black from one of the posts he recommended above.
-Make some adjustments to the images and text of the landing page. I was so eager to get it ready that I didn´t even think of stopping and evaluating how it looked.

And that´s it. I know this has been a longer post than usual, so thanks if you read it.

Any advice regarding cold-calling will be greatly appreciated. (Any advice regarding anything will be greatly appreciated, really).
 
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Demian

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Just a suggestion, if you’re doing some lead gen stuff, read and study some of Richard Brunson stuff and also some Dan Kennidy.

Will do, thanks for the suggestion.
 

ZeroTo100

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Yeah, I mention a layout in the Local Lead Gen thread in my signature. We’re using even simpler layouts now. Single column with a Tap-to-Call button and a button to open the Request-a-Callback form. We often start mobile only as the mobile page is simpler to build.

Definitely agree with this, some people like those deep landers with all that content but I prefer to keep it simple and lean. I don’t do lead gen but I do use landers for list building.

If you can build your own landing pages, without the use of Wordpress, do that. Wordpress, especially now with Gutenberg carries so much extra weight it’s slowing the site speeds down.

Optimizepress isn’t bad if you’re building on Wordpress. You can also hold out for the new focus skin on Thesis (diythemes). Just an idea. I have a genesis license but it’s super rigid, no flexibility.

Anyway, best of luck buddy.
 

whiz

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Cold calling works but I think the holy grail of marketing really is inbound marketing.

If people come to you, you hold so much power.

You can dictate terms so much more aggressively than outbound marketing

I'm almost done with a 30+ page Google Ads guide for pest control businesses, which I'll be using to try to get some inbound leads.

I also hope to get a stand or be a speaker at a pest control conference sometime this year. That would be cool

Cold calling works. But theres always some sense of "subservience" when you are doing outbound marketing

It's like mating in the animal kingdom

Outbound marketing = you're the male - you have to earn the acceptance of the female

Inbound marketing = you're the female - you get to choose to accept or reject the available males

So this is kind of what my end goal is

And even if you're doing outbound marketing, try to make them think its inbound.

Put your marketing everywhere but let THEM make first contact.

That way they feel like it was their idea - they didn't get sold - they chose

inception
 

whiz

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What did you use for the LP on wordpress?

I do the same shit with every wordpress site

OceanWP +elementor

Watched one tutorial and just been using that for like 2 years

lol
 

ZeroTo100

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Anything to read in particular? A book, an article?

Sure. If you’re doing anything online, funnels are a great way to capture leads. You should understand what a funnel is, how it works, and experiment a little bit in building basic and advanced ones. Dotcom Secrets is worth the money to get a good foundation on funnels.

For content on those sales pages and for some additional marketing ideas, read the ultimate sales letter. Definitely helpful.

When you’re done with the book, take that $7 investment and extend it by giving it to someone you don’t know that shows interest. That’s what I do with a lot of books I read. If I can help 1 person and build my network at the same time, it’s great. I may even stamp inside the book with my own domain and ask to drop by and say hello...Value!
 
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Demian

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Cold calling works but I think the holy grail of marketing really is inbound marketing.

If people come to you, you hold so much power.

You can dictate terms so much more aggressively than outbound marketing

I'm almost done with a 30+ page Google Ads guide for pest control businesses, which I'll be using to try to get some inbound leads.

I also hope to get a stand or be a speaker at a pest control conference sometime this year. That would be cool

Cold calling works. But theres always some sense of "subservience" when you are doing outbound marketing

It's like mating in the animal kingdom

Outbound marketing = you're the male - you have to earn the acceptance of the female

Inbound marketing = you're the female - you get to choose to accept or reject the available males

So this is kind of what my end goal is

And even if you're doing outbound marketing, try to make them think its inbound.

Put your marketing everywhere but let THEM make first contact.

That way they feel like it was their idea - they didn't get sold - they chose

inception

Yeah, I´ve been thinking about this, but decided to start with cold-calling as it would be faster. Also, I don´t plan on "selling" them anything. I plan on starting friendly chat and perhaps give them a basic idea of what I do and offering these leads for free and let them try them out. If they are happy and can convert at least some of them then we can make an agreement. I´ve read that is the best way to get started. That way clients don´t feel the pressure of having to spend their own money (at least in the beginning).
Nevertheless, once I´m further down the road, I´ll definitely create some kind of content and let them come to me.

That Google Ads guide strategy sounds great, might try something like that in the future.
 

Mckenzie

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Hello everyone.

I finally decided to start a progress thread in order to keep me accountable. Here I will post my journey to starting a lead generation business in my country.

I don´t want to make this longer than it needs to be.

I´m an absolute beginner when it comes to online businesses, but I will do what it takes to learn how to get better at it.
I played with some ideas the past year, but decided to finally focus on one and stop action-faking. I chose lead generation because not many people (if any) are doing it where I live.

After researching for some days, I finally decided to help mechanical workshops, starting in my town and then expanding to my whole city. I don´t remember exactly where I read about it, but the idea of helping people get more customers and putting food on their table made me think that real value could be added.

As I already said I know almost nothing about this model, so my actions for the last few days have been mainly understanding what lead generation is and how to get started at it (the forum has been extremely helpful, btw).

My actions for today are:

-Gather a list of 50 workshops and collect their info and phone numbers.
-Read @Andy Black threads about Adwords.
-Contact freelancer and outsource a landing page.
-Look for additional resources to learn about Adwords and Paid Advertising in general.


A final note: I want to avoid action-faking by being more time than it is necessary on this forum, so I doubt I´ll post extensive follow-ups, and instead will just update my list of objectives and provide what value I can every day or every other day.

Any suggestions or advice are greatly appreciated.
Thanks for reading.
Hey Demian, if or when you get clients, are you going to do the works for them yourself? or you'll just acting as an agency and have your cuts? And if you'll do the jobs yourself, how're you going to tackle it if you you don't have experiences or never done it before?
 
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Demian

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Hey Demian, if or when you get clients, are you going to do the works for them yourself? or you'll just acting as an agency and have your cuts? And if you'll do the jobs yourself, how're you going to tackle it if you you don't have experiences or never done it before?

I will act as a middle man. I will be helping mechanics but won´t come even close to cars. Put simply, my only job is to find someone who is looking to get their car fixed and contact them with a mechanic that is capable of fixing it. If you have more questions, please ask.
 
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Demian

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Update 5:

-Called the 59 workshops. These were the results:

11 are not working anymore. Nothing I can do there.

23 did not pick up the phone. Perhaps they closed early. Will call them again tomorrow, this time in the morning instead of the afternoon.

6 were not interested. Some did not want to get involved with the mysterious world of the Internet. Others were about to retire and did not care about getting new clients.

9 were either busy or closing and did not have time to talk. All of them told me to call them first thing in the morning tomorrow. I´ve got something to work with there.

1 was indecisive. But I´m pretty confident I will be able to get him on board.

9 were interested. 2 of these were thrilled with the offer and wanted to start right away, so I sent about 25 leads to each of them by email. The remaining 7 told me to call them tomorrow so I could expand on my offer. They are not on board yet, so I guess I will have to convince them.


Now I will try to summarize what I learnt today.

The hardest part is the beginning.
Before the first call, I was nervous. After the 20th I didn´t want to stop.

Keep going.
Like I said above, the beginning was tough. But not because of how nervous I was, but because people didn´t even pick up the phone. I only heard a human voice after the tenth call. I will admit I was discouraged when I noticed no one was answering. But suddenly someone did. And then the ten next people did. And it only got easier after that. Persistency pays off.

People want to help.
I did not expect this, but, in most of the calls, after I told the mechanics what I did and how I wanted to help them, they replied with sheer niceness (not sure if that´s a word). Forgetting about whether they wanted the leads or not, they asked more questions about what I was doing, gave me tips on how to proceed from there, showed me some INSIDERS tricks to their craft and even told me how great my idea was. Most of them are willing to help and just provide me with any value they can. Overall, I received nothing but support from their part.

Be polite.
I can´t stress enough how important this was. In every call, I made sure I was talking in a joyful tone and always trying to get them to be comfortable with me. I never introduced myself as trying to sell something or put them in a position of pressure to decide whether they wanted the service or not. After the initial nervousness faded I dismissed the term cold-calling. I even forgot that I was offering a service. I tried to shift whatever pitch they thought was being thrown at them into a friendly chat.

I was not talking to potential buyers, I was talking to people.
This is strictly related to the point above. It was difficult to understand at the beginning, but when I changed my focus from offering them something to genuinely caring about them, everything went up-hill. Not only I enjoyed the calls more, but the mechanics´ responses were better.

There are probably more things I learnt from the calls. But these are the ones on my mind right now. I will edit this post if something else pops up.
Anyways, I hope someone can take something from my experience. I sure as hell did.

-I finished and launched the campaign a few hours ago. It still has not gathered any data, so nothing else to say here. My ad appears on the top of the first page when I search my broad search terms, I assume that's a good thing.
-I tweaked the LP a bit. Still not how I want it to look, but I can keep modifying it as days pass. The only thing I care about now is that it is up and functional.


Actions for tomorrow:

-Keep calling mechanics. I will prioritize the ones that showed interest and asked for more details, then I will call the ones that did not have time to talk and finally call the ones that didn´t pick up.
-I´m not so sure what comes next. I guess I´ll have to figure it out.

I have a question regarding the leads I already sent. This is mostly speculation, but something that has been worrying me is the fact that I don´t know how "qualified" the leads I sent are. If the mechanics can´t get any new clients from the free service I´m providing, why will they want to pay for it? I know it´s not my problem whether they convert or not, but still, perhaps they see no benefit in it. (And yes, @Andy Black , I know I´m overthinking, but hey, at least I´m compensating it with my fair share of action-taking).
 

Vinchedda

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Google has courses through Google Academy that gives you the run down on google ads, you can receive a certification after completed, and its free.
 

Demian

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Google has courses through Google Academy that gives you the run down on google ads, you can receive a certification after completed, and its free.
Thanks for the tip. Will look into it.
 
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Demian

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Update 6:

This will be a short update. Not much happened today.

-I called the 7 workshops that had showed interest yesterday. Two changed their minds and the other five did not pick up the phone.
Then I called the ones that had been busy. 3 were out. Another went on a trip. The other five did not pick up the phone.
I could somewhat convince the guy that was indecisive. He didn´t want the leads yet, but asked for a more formal proposal. I wrote it and sent it to him via email
The 23 remaining ones did not pick up today either. I´m not sure if I should keep trying with those.
-I did not touch the LP. I think this was a good idea, as it allowed me to spend more time on the phone.

I wanted to add that the campaign got 195 impressions and five clicks. But the page had some issued I didn´t notice due to my rush to have it online, so the ones that clicked came upon an error message. It sucks, but it is fixed now.

Will update again tomorrow.
 

Mckenzie

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I will act as a middle man. I will be helping mechanics but won´t come even close to cars. Put simply, my only job is to find someone who is looking to get their car fixed and contact them with a mechanic that is capable of fixing it. If you have more questions, please ask.
Thanks Demian. I think it'll work out well for you! I myself actually looked for a mechanic to service my new car few days ago. I googled it..."BMW car service near me" and this website: www.autoguru.com.au (Australia) popped up right in front page....So, I entered my contact details....Sure enough, I received an email and a phone call few minutes later, asking me if I want to book in for a service!....

All the best to you Demian. You really inspired me for taking real actions...
cheers.
 

PizzaOnTheRoof

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I'm almost done with a 30+ page Google Ads guide for pest control businesses
Wowza.

Just make sure you're not doing it for the sake of creating "content".

Remember, at the end of the day, business owners just want more customers/sales.
 
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FreakyThomas

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Update 6:

This will be a short update. Not much happened today.

-I called the 7 workshops that had showed interest yesterday. Two changed their minds and the other five did not pick up the phone.
Then I called the ones that had been busy. 3 were out. Another went on a trip. The other five did not pick up the phone.
I could somewhat convince the guy that was indecisive. He didn´t want the leads yet, but asked for a more formal proposal. I wrote it and sent it to him via email
The 23 remaining ones did not pick up today either. I´m not sure if I should keep trying with those.
-I did not touch the LP. I think this was a good idea, as it allowed me to spend more time on the phone.

I wanted to add that the campaign got 195 impressions and five clicks. But the page had some issued I didn´t notice due to my rush to have it online, so the ones that clicked came upon an error message. It sucks, but it is fixed now.

Will update again tomorrow.
So, what's up ? Your thread is helping, thank you.
 

Demian

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Sorry for not posting these last few days, but I had to take care of some stuff unrelated to this project.
Anyways, I´ve spent a lot of time on the phone calling mechanics.
Most of them raised a common concern, and I thought it would be a good idea to bring it up here.
Basically they told me they didn´t want to be the ones calling the leads, and they´d prefer that the leads called them. Apparently they work a lot and don´t have time to call some people to see if they´re interested. Some of them suggested that I should build a website with all of their contact information on it. And clients could pick the mechanic themselves and give them a call (something like a directory?). This would definitely take longer to build. It definitely is a good way of expanding, but I don´t think it is a great way to start out.

Mechanics want clients calling them, so perhaps I should stick to one client now and then expand to other cities? I would put this mechanic´s number in the landing page and calls would go directly to him. Right now I´ve got almost ten mechanics that have agreed to go through a free trial of the service. They are all in the same city. Should I let 9 go and stick to 1?

Anyways, not much of an update, but rather a way of letting you guys know what problems I come across. Any advice you can give will be greatly appreciated.
 

Andy Black

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Sorry for not posting these last few days, but I had to take care of some stuff unrelated to this project.
Anyways, I´ve spent a lot of time on the phone calling mechanics.
Most of them raised a common concern, and I thought it would be a good idea to bring it up here.
Basically they told me they didn´t want to be the ones calling the leads, and they´d prefer that the leads called them. Apparently they work a lot and don´t have time to call some people to see if they´re interested. Some of them suggested that I should build a website with all of their contact information on it. And clients could pick the mechanic themselves and give them a call (something like a directory?). This would definitely take longer to build. It definitely is a good way of expanding, but I don´t think it is a great way to start out.

Mechanics want clients calling them, so perhaps I should stick to one client now and then expand to other cities? I would put this mechanic´s number in the landing page and calls would go directly to him. Right now I´ve got almost ten mechanics that have agreed to go through a free trial of the service. They are all in the same city. Should I let 9 go and stick to 1?

Anyways, not much of an update, but rather a way of letting you guys know what problems I come across. Any advice you can give will be greatly appreciated.
Get a lead for a mechanic in the city where you have 10 mechanics. Mail them all and say first come first served (but politer than that). You want to give it to the guy who’s going to respond the quickest.

Maybe it’s always the same guy that responds the quickest?

I think this was MJ’s strategy, where the first to buy the lead got the full contact details. I’ve not tried this yet, to date preferring to signup one client per location.

Isn’t it interesting how many consumers want to speak to the local service business, and how many local service businesses want phone calls? And all those tech startups like Thumbtack push the form fill...
 
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PizzaOnTheRoof

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Sorry for not posting these last few days, but I had to take care of some stuff unrelated to this project.
Anyways, I´ve spent a lot of time on the phone calling mechanics.
Most of them raised a common concern, and I thought it would be a good idea to bring it up here.
Basically they told me they didn´t want to be the ones calling the leads, and they´d prefer that the leads called them. Apparently they work a lot and don´t have time to call some people to see if they´re interested. Some of them suggested that I should build a website with all of their contact information on it. And clients could pick the mechanic themselves and give them a call (something like a directory?). This would definitely take longer to build. It definitely is a good way of expanding, but I don´t think it is a great way to start out.

Mechanics want clients calling them, so perhaps I should stick to one client now and then expand to other cities? I would put this mechanic´s number in the landing page and calls would go directly to him. Right now I´ve got almost ten mechanics that have agreed to go through a free trial of the service. They are all in the same city. Should I let 9 go and stick to 1?

Anyways, not much of an update, but rather a way of letting you guys know what problems I come across. Any advice you can give will be greatly appreciated.
I agree with Andy. One client per location.

Here's how I am going to set up my lead gen operation:
  1. Customer searches "carpet cleaning austin tx"
  2. My ad says "Looking For Carpet Cleaning In Austin TX?"
  3. They click and are directed to my landing page which says the same + service info
  4. CTA is a call-tracking phone number (think CallRail). They can call straight from mobile.
  5. They call and are seamlessly forwarded to the clients phone number
Both the customer and the client is happy, and I own the marketing channel.

The beauty of this system is I can launch it in any location and plug and play clients into it should one choose to cancel or I sign a new one up.......steps 1-4 stay the same no matter who the client is.
 

Demian

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Get a lead for a mechanic in the city where you have 10 mechanics. Mail them all and say first come first served (but politer than that). You want to give it to the guy who’s going to respond the quickest.

Maybe it’s always the same guy that responds the quickest?

I think this was MJ’s strategy, where the first to buy the lead got the full contact details. I’ve not tried this yet, to date preferring to signup one client per location.
I agree with Andy. One client per location.

Here's how I am going to set up my lead gen operation:
  1. Customer searches "carpet cleaning austin tx"
  2. My ad says "Looking For Carpet Cleaning In Austin TX?"
  3. They click and are directed to my landing page which says the same + service info
  4. CTA is a call-tracking phone number (think CallRail). They can call straight from mobile.
  5. They call and are seamlessly forwarded to the clients phone number
Both the customer and the client is happy, and I own the marketing channel.

The beauty of this system is I can launch it in any location and plug and play clients into it should one choose to cancel or I sign a new one up.......steps 1-4 stay the same no matter who the client is.

Both of these answers gave me everything I needed to keep going. Will sleep on them and decide on a course of action in the morning. Thanks for the feedback. It´s been more valuable than you know.
 

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