We've been running click fraud prevention for our Google Ads for over a year now, so I thought I would share our results:
It's pretty clear the investment is well worth it if you are spending a significant amount in advertising. For the $700 we've paid in software fees so far, we've potentially saved $43,000 in fraudulent clicks (bots, people clicking ads multiple times, VPNs, etc.).
Every solution out there is different, but I recommend everyone consider implementing a similar strategy - it won't catch everything, but it's a good start.
It's pretty clear the investment is well worth it if you are spending a significant amount in advertising. For the $700 we've paid in software fees so far, we've potentially saved $43,000 in fraudulent clicks (bots, people clicking ads multiple times, VPNs, etc.).
Every solution out there is different, but I recommend everyone consider implementing a similar strategy - it won't catch everything, but it's a good start.
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