Andy Black
Help people. Get paid. Help more people.
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I didn’t realise “selling” was such a big mental hurdle, especially for techies trying to sell to business owners.
By techies I’m thinking of those who describe themselves as:
Recent web/digital/agency threads have highlighted that a lot of techies struggle at the sales side rather than the technical side.
I’ve also chatted with many techies about business and selling and they’ve been super enthusiastic with a lot to offer. But when I follow up they often still having problems (fears?) about chatting to other business owners and “selling”.
I consider myself a techie: Maths degree, 15 years in IT, 10 years self-employed providing digital marketing services to fellow business owners.
I’m also reasonably good at chatting to people and making sales. I was an IT contractor for the last 10 years I was in IT. That’s akin to being a freelancer and relies heavily on being able to get interviews and make sales (get the next contract). And I’m the front man for my own wee digital marketing business (note that I did NOT say "agency").
Anyway, I thought I’d brain dump how I sell as I think it might help some of you guys.
(See how I’m selling you on reading and following this, after selling you on clicking into this thread?)
EDIT: Added a link to this thread:
By techies I’m thinking of those who describe themselves as:
- A programmer
- A web developer
- A graphic designer
- A copywriter
- A digital marketer
- Anyone who feels more comfortable at their computer or in their workshop than being out and about speaking to people.
Recent web/digital/agency threads have highlighted that a lot of techies struggle at the sales side rather than the technical side.
I’ve also chatted with many techies about business and selling and they’ve been super enthusiastic with a lot to offer. But when I follow up they often still having problems (fears?) about chatting to other business owners and “selling”.
I consider myself a techie: Maths degree, 15 years in IT, 10 years self-employed providing digital marketing services to fellow business owners.
I’m also reasonably good at chatting to people and making sales. I was an IT contractor for the last 10 years I was in IT. That’s akin to being a freelancer and relies heavily on being able to get interviews and make sales (get the next contract). And I’m the front man for my own wee digital marketing business (note that I did NOT say "agency").
Anyway, I thought I’d brain dump how I sell as I think it might help some of you guys.
(See how I’m selling you on reading and following this, after selling you on clicking into this thread?)
EDIT: Added a link to this thread:
Sales For Techies, Creators, and The Introverted
In this episode of Let's Chat Sales we chat about why founders, creators, developers (and anyone that thinks they can't sell) should know how to sell. In particular: Why the right mindset is so important. How to get started selling. Why you shouldn't wait. Would love to know what your...
www.thefastlaneforum.com
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