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Sales is a screening process

Marketing, social media, advertising

Andy Black

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"Find out as soon as possible whether the person in front of you sees the value in what you do, or just the cost."
(Blaise Brosnan)

One of the most influential people in my business career is a business consultant based here in Ireland. I could drop a nugget of his every single day he had so many.

The line above was a BIG aha moment for me back in 2009.

I was on a Management Development Programme with 20 other business owners and entrepreneurs.

A lawyer asked Blaise how long to spend trying to close a prospect and make a sale.

I paid attention as even back then I was spending a lot of time adding value to each person who came into contact with me.

Blaise told us to find out as soon as possible whether the person in front of you saw the value in what you do, or just the cost.

"If they don't see the value then move on. Someone up the road is waiting to bite your hand off and every minute longer you spend trying to convince the person in front of you is a minute wasted."

"Sales is a screening process."
(Blaise Brosnan)

You're a business owner too. Your own time is valuable.

If your service or product adds value and someone doesn't see it, then don't spend too long trying to change their mind.

Of course you could find out what they do see the value in (and consider offering it or pointing them in the right direction), but sometimes the person in front of you has the scarcity mindset and those red flags are a sign they're going to be a problematic client.

You're their peer, not their servant.

Abundance mindset.

Dodge the bullet.

Keep moving.

Go go go.
 
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PhilPhil

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Great information/insight! Do you recommend any sales related resources/books that captures this type of logic/process?

Thanks!
 

Andy Black

Help people. Get paid. Help more people.
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Great information/insight! Do you recommend any sales related resources/books that captures this type of logic/process?

Thanks!
I don't think I've read any sales books. I've tried to but got bogged down with someone else's system.

Just get out there and chat to people. Find out what they do. Find out what they're stuck with. If they ask what you do then mention it and see if their eyes light up. Take it from there?
 

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