<div class="bbWrapper"><span style="font-size: 26px"><b>#2</b></span><br />
<br />
Write something that most people (if you hit the right audience) will find <b>relatively valuable </b>(that's an Unscripted concept) and different.<br />
<br />
At the time I started writing it (remember, that was over 10 years ago) very few authors spoke of VALUE as a centerpiece in money and/or business books. Very few people spoke of NEEDS and how it relates to scalable mathematics (the wealth equations) and your ability to tap into that power (via CENTS). Very few spoke of how our choices impacts everything. Very few books talked about entrepreneurship as a financial strategy.<br />
<br />
Instead, authors focused on ONE single concept, and blew it up into 250 pages. I wanted to talk about FORTY concepts and put it together into a workable formula. While TMF did a decent job, I feel Unscripted does a better job at that.<br />
<br />
If I thought there was a similar book on the market touching on these concepts, I would NOT have written it.<br />
<br />
Same goes for Unscripted.<br />
<br />
A good example on how things have changed: Nowadays, everyone is talking about value-based entrepreneurship whereas back then, money-chasing "make money online" and "blogging for profit" was the hot topic. Today (I believe) money-chasing is now being more recognized.<br />
<br />
<span style="font-size: 26px"><b>#3</b></span><br />
<br />
Write something transcendent, or evergreen.<br />
<br />
Anything I write in the future will fall into the evergreen category. Meaning: When you read it today, it will be just as valuable 5, 10 years from now. I want to discuss things that are transcendent, not hot one month, and gone the next. While some hot Facebook advertising strategy might be worthwhile to write about, in 2 years, much less 1 year, that "strategy" will be deprecated and worthless.<br />
<br />
For me, I felt most books weren't big picture , something transcendent that could outlast the years, but small expiring concepts that where "hot" at the time, but 1 year later, antiquated.<br />
<br />
TMF has to withstand time.<br />
<br />
And while some of the verbiage is dated (in the older version, not the newer one) the concepts still hold firm. This is why the book continues to sell, year after year.<br />
<br />
Ultimately, I hope it becomes as popular and long-standing as Think and Grow Rich or RDPD.<br />
<br />
And finally, I was damn tired of all the books promising wealth if you just save your pennies and put it into an indexed-fund for 50 years. I want to crush that Wall-Street shilling narrative, and at the time, the recession proved that "wall street" and "jobs" as a foundation for financial success is pretty damn risky.<br />
<br />
I want to address entrepreneurship as a financial plan, as a strategy for massive wealth in 10 years or less, not 50 years or more.<br />
<br />
All of this creates the potential for a PRODUCTOCRACY.<br />
<br />
PRODUCTOCRACIES can grow without advertising because people recommend the book to other people.<br />
<br />
And TMF has.</div>
