Any. Anything is better than nothing.
A lot of time people are stuck in analysis paralysis stage, where they think they don't know anything special nor have any special skills required. This problem keep them at the starting point, and they are not able to move forward.
Here is the trick. Everyone knows something that thousands other will pay for.
If you are recovered alcoholic or drug addict, you can teach other people how to do it.
If you went through divorce and bankruptcy, you can teach people how to recover from that, what to do to minimize the impact, etc.
If you like fishing, plenty of people would like to know what you know.
Like playing games, hunting, fixing bikes, a lot of people would like to know what you know.
If you don't have any of those experiences (the worst the better) or hobbies, pick up three books on the topic and read them. You will know about this topic more than 99% of people. Then create a product. Audio series, video series, ebook, etc. Anything.
If you have high ticket item that you would like to sell, here is the cool idea. Think about why would your market need your high ticket item. What is their benefit? Remember, no one is buying a drill because they want a drill. They buy a drill because they want to make a hole. But they don't want a hole to have a hole. They want a hole so they can put a picture. They want a picture not because of picture but to have room looks better. They want room to looks better not because of the room, but because they feel better. You got it?
Then create a product that will be your lead magnet, establish you as an expert and lead them to your high ticket item. That product can be first module of your final product or something complementary.
For example, if you are selling WordPress plugin, you can create a video showing them how to create a WordPress because they have to do that first before they can install plugin.
Or if you are selling web site design, you can create a video showing them how to buy hosting and domain name, since they have to do that first before hire you to design their web sites.
Got it? You lead magnet should lead them to your final product.
Just do it. Don't expect perfection, your first product will likely suck but who cares. You are developing idea muscle, you will be amazed how proud you will be when you create your first product.
YouTube is free, iTunes podcast is free, Audicity for creating audios is free. Facebook Fan Page is free. So you really don't have any excuse.
You will have to get domain ($10/year), web site hosting($5/month) and create landing page (price varies, but you can find landing page creator for $50), autoresponder (MailCheat(Chimp) is free). You have laptop with webcam, you have smart phone with camera.
For less than $100 you can have your product done and your business started. Beats the hell out of 300K for offline brick and mortar business
If you can come up with any excuse now why not do it, let me know and I will shatter it so you will have no other choice that to step into your creativity and greatness. Time to live averageville guys
A lot of time people are stuck in analysis paralysis stage, where they think they don't know anything special nor have any special skills required. This problem keep them at the starting point, and they are not able to move forward.
Here is the trick. Everyone knows something that thousands other will pay for.
If you are recovered alcoholic or drug addict, you can teach other people how to do it.
If you went through divorce and bankruptcy, you can teach people how to recover from that, what to do to minimize the impact, etc.
If you like fishing, plenty of people would like to know what you know.
Like playing games, hunting, fixing bikes, a lot of people would like to know what you know.
If you don't have any of those experiences (the worst the better) or hobbies, pick up three books on the topic and read them. You will know about this topic more than 99% of people. Then create a product. Audio series, video series, ebook, etc. Anything.
If you have high ticket item that you would like to sell, here is the cool idea. Think about why would your market need your high ticket item. What is their benefit? Remember, no one is buying a drill because they want a drill. They buy a drill because they want to make a hole. But they don't want a hole to have a hole. They want a hole so they can put a picture. They want a picture not because of picture but to have room looks better. They want room to looks better not because of the room, but because they feel better. You got it?
Then create a product that will be your lead magnet, establish you as an expert and lead them to your high ticket item. That product can be first module of your final product or something complementary.
For example, if you are selling WordPress plugin, you can create a video showing them how to create a WordPress because they have to do that first before they can install plugin.
Or if you are selling web site design, you can create a video showing them how to buy hosting and domain name, since they have to do that first before hire you to design their web sites.
Got it? You lead magnet should lead them to your final product.
Just do it. Don't expect perfection, your first product will likely suck but who cares. You are developing idea muscle, you will be amazed how proud you will be when you create your first product.
YouTube is free, iTunes podcast is free, Audicity for creating audios is free. Facebook Fan Page is free. So you really don't have any excuse.
You will have to get domain ($10/year), web site hosting($5/month) and create landing page (price varies, but you can find landing page creator for $50), autoresponder (MailCheat(Chimp) is free). You have laptop with webcam, you have smart phone with camera.
For less than $100 you can have your product done and your business started. Beats the hell out of 300K for offline brick and mortar business
If you can come up with any excuse now why not do it, let me know and I will shatter it so you will have no other choice that to step into your creativity and greatness. Time to live averageville guys
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