"Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.
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Just finished reading the 10 pillars of wealth by Alex Becker. Overall, I enjoyed it although it felt somewhat redundant after reading the Millionaire Fastlane and Unscripted. Alex can come off as a bit of narcissist to some people, but he really is onto something with his dopamine fasting and biohack videos on his youtube channel, some of the tips he's provided have really stuck with me (limiting foods with inflammation, cutting out things that give you a dopamine high and staying focused on your work for hours on end).How this thread works... when you start reading a new book, you update it here. It’s nice to have a log of what everyone on the forum is reading and i’m sure it will spark discussions and recommendations.
I’m also creating the Fastlane Bookclub on Goodreads where you can share what you’re reading, add your favorites, and talk about books. I haven’t explored all the features, but I’m sure there’s a bunch of stuff we’ll benefit from. Join the group!
So, Currently I’m reading
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Persuasive Advertising: Evidence-based Principles by J. Scott ArmstrongThis book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases.Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings.Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. .Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads – or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad.,By using these principles, advertisers can improve their creativity and effectiveness.
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Hack Your Motivation: Over 50 Science-Based Strategies to Improve Performance by Bobby Hoffman
Finally!!!! Evidence-based research on motivation that's written in an engaging, humorous, easy-to-read style!"--Karen, Performance & Leadership ConsultantBobby masterfully bridges the gap between research and practice by applying high quality motivational research to everyday life."--David, Master Educator **"This book is not easy to put down. You will find yourself often referring back to its pages. The a-ha moments will cascade in."--Glenn, Team Leader & Operations ManagerHack Your Motivation gives you the latest and most reliable performance tools and tips to help you reach your personal or profession goals. Written by motivational scientist and leadership consultant Dr. Bobby Hoffman, this book converts hard-core research from psychology, business, athletics, neuroscience, and education into easy-to-read and simple-to-master strategies. Hoffman includes unorthodox examples from his own life and the lives of others to enlighten, inspire, and amuse ---so anyone can learn to maximize their untapped potential. If achieving glory, feeling good about your accomplishments, or understanding why you do what you do (or don't do) is important to you, then look no further.What are you reading?
It's okay. It does a great job of getting you pumped up... But leads you down the road of "must read Grand Cardone Books". I went down that path.Thinking of reading the 10x rule by Grant Cardone, hearing some great things about it so far.
In the middle of a pandemic...nothing springs to mind.Hey guys! Can anyone on the forum recommend books or sources of information for creating start-ups? Or specifically sources for information on how to start one in the middle of a pandemic? I've thought of checking out the lean startup as a possible place to start...
Hey guys! Can anyone on the forum recommend books or sources of information for creating start-ups? Or specifically sources for information on how to start one in the middle of a pandemic? I've thought of checking out the lean startup as a possible place to start...
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