Thoughts on Dan Bilzerian's marketing strategy

[Deleted78083]

For some years now, Bilzerian has created a CBD vaping business, a female apparel business, a vodka business and also a electrolyte-infused water bottle business, all while spending his days throwing parties in a 80$ million LA mansion, documented to his 23 million followers on instagram.
Yet, I wonder if people actually buy his stuff, if he is taken seriously, or just perceived as an entertainer. I was reading his marketing strategy resembled somewhat Gary Vee's strategy: building brands resting on one big personality. We may also compare it to Richard Branson, Zuckerberg and Elon Musk, although I don't believe it was Musk's idea at first, but that it just happened because of the media. Personally, I don't believe it is smart to link a brand to a personality as if the person f*** up, the reputation of the brand goes down. We saw it when Musk smoked weed on Rogan, and Tesla lost 8%. The antithesis of this is the Google brand, that stands on its own (not linked whatsoever to Page or Brin) and was even dethroned by Alphabet.
Thoughts?

 

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[SEBASTlAN]

Tesla stock shot back up the next day though.

 

[MoreVolume]

He’s just a dude who inherited a lot of money from his dad. I wouldn’t spend too much time worrying about him. His money didn’t come from his business acumen
Most of the time peeps bring him up, it’s out of jealousy

 

[DeletedUser0287]

He could do all this because he started off with money. Proof that making money is easy if you already have it.

 

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[Andy Black]

For some years now, Bilzerian has created a CBD vaping business, a female apparel business, a vodka business and also a electrolyte-infused water bottle business, all while spending his days throwing parties in a 80$ million LA mansion, documented to his 23 million followers on instagram.
Yet, I wonder if people actually buy his stuff, if he is taken seriously, or just perceived as an entertainer. I was reading his marketing strategy resembled somewhat Gary Vee's strategy: building brands resting on one big personality. We may also compare it to Richard Branson, Zuckerberg and Elon Musk, although I don't believe it was Musk's idea at first, but that it just happened because of the media. Personally, I don't believe it is smart to link a brand to a personality as if the person f*** up, the reputation of the brand goes down. We saw it when Musk smoked weed on Rogan, and Tesla lost 8%. The antithesis of this is the Google brand, that stands on its own (not linked whatsoever to Page or Brin) and was even dethroned by Alphabet.
Thoughts?

My personal thoughts:

We all have personal brands. I think it’s smart to use them to get started (be it getting hired, getting people to work with you, getting finance, etc). I would then prefer to build something that’s detached from my personal brand and stands on its own two feet.

 

[Fox]

Are you planning on running a "CBD vaping business, a female apparel business, a vodka business and also an electrolyte-infused water bottle business"?

Do you have or plan on having 23 million Instagram followers?

If not then there are most likely way better people you can study/learn from.

Why spend time focused on how someone is successful when there is practically no overlap with what your own journey would look like.

 

[Boychamp]

Are you planning on running a "CBD vaping business, a female apparel business, a vodka business and also an electrolyte-infused water bottle business"?

Do you have or plan on having 23 million Instagram followers?

If not then there are most likely way better people you can study/learn from.

Why spend time focused on how someone is successful when there is practically no overlap with what your own journey would look like.

Hmm.. I get what you're going for here and I do agree for the most part. But I have to play devil's advocate in this situation. Although I do agree his time could potentially be better spent studying someone else, I don't think it's wrong to study what people are doing in other markets - regardless of what you're in. I have often found myself drawing inspiration from ads from completely and unrelated fields because of the creative concept/story/copy etc. All to say that seeing and studying "unrelated" fields to yours can still often give insight - sometimes even more because it's actually easier to understand the lesson because you're less close to it.

In terms of Dan... I don't necessarily like how he does his marketing but I do think it's smart. It mostly revolves around status. He portrays his extremely extravagant life related to these products & influencers. The constant association of these products with high profile or desired people creates a perceived status shift by purchasing the products. Also, because the dude is so controversial, most people either love him or hate him which is also a somewhat classic tactic.

 

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