D
Deleted78083
Guest
For some years now, Bilzerian has created a CBD vaping business, a female apparel business, a vodka business and also a electrolyte-infused water bottle business, all while spending his days throwing parties in a 80$ million LA mansion, documented to his 23 million followers on instagram.
Yet, I wonder if people actually buy his stuff, if he is taken seriously, or just perceived as an entertainer. I was reading his marketing strategy resembled somewhat Gary Vee's strategy: building brands resting on one big personality. We may also compare it to Richard Branson, Zuckerberg and Elon Musk, although I don't believe it was Musk's idea at first, but that it just happened because of the media. Personally, I don't believe it is smart to link a brand to a personality as if the person f*** up, the reputation of the brand goes down. We saw it when Musk smoked weed on Rogan, and Tesla lost 8%. The antithesis of this is the Google brand, that stands on its own (not linked whatsoever to Page or Brin) and was even dethroned by Alphabet.
Thoughts?
Yet, I wonder if people actually buy his stuff, if he is taken seriously, or just perceived as an entertainer. I was reading his marketing strategy resembled somewhat Gary Vee's strategy: building brands resting on one big personality. We may also compare it to Richard Branson, Zuckerberg and Elon Musk, although I don't believe it was Musk's idea at first, but that it just happened because of the media. Personally, I don't believe it is smart to link a brand to a personality as if the person f*** up, the reputation of the brand goes down. We saw it when Musk smoked weed on Rogan, and Tesla lost 8%. The antithesis of this is the Google brand, that stands on its own (not linked whatsoever to Page or Brin) and was even dethroned by Alphabet.
Thoughts?
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