The Journey of an Email Copywriter

[Andy Black]

Day 56

I spent some time in the newsletter Discord and interacted with some of their Twitter accounts. But I changed my one-line description to something that would fit my newsletter more. Maybe I was overthinking it but it took me quite a while to find one that works best for me.

I continued writing my first post which should be released Sunday.

I need to post on Twitter more I did one post and just went ghost for a couple of days. So I need to make sure I just take like 5 minutes out of my day and just write a quick post.

Spend more time commenting than posting.

 

[Wizza134]

damn keep going with your consistency, i realy enjoy it to follow you.

i see that you want to grow on twitter, i can recommend you to watch this video from george ten:

Everything I know about Twitter growth

www.awesomescreenshot.com

he is a very successfull twitter "copywriter" with 140k follower.

you will find this valueable for sure.



good advice.

Thank you man I appreciate it. This will 100% help me out when I do post more.

 

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[Wizza134]

Day 57

I spent the day commenting on Twitter posts and writing my first newsletter post.

I will say writing this is a very fun and interesting experience.

It forces me to think a bit deeper as I'm writing and find why I enjoy it and how it can help my readers.

 

[Wizza134]

Day 59

Going to be sending my first newsletter post out in the afternoon. It's not the best but it's a start I can only get better from here.

I spent the day in the Discord newsletter and on Twitter. I made sure to interact with more people on Twitter and I now have about 5 followers on Twitter.

 

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[Wizza134]

Some of the things I did last week
- Comment more on Twitter
- spend time in the Kajabi group
- Sent out more Cold Emails
- Spend time in the newsletter Discord
- Read 25% of the art and business of online writing by Nicolas Cole
- Sent out my 2nd newsletter issue

 

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[Wizza134]

Some of the things I did last week
- Spent time in the Kajabi group
- Sent Cold DMs
- Spent time in the Newsletter Discord
- Almost done with the art and business of online writing by Nicolas Cole
- Sent out my 3rd newsletter issue

 

[Andy Black]

Some of the things I did last week
- Spent time in the Kajabi group
- Sent Cold DMs
- Spent time in the Newsletter Discord
- Almost done with the art and business of online writing by Nicolas Cole
- Sent out my 3rd newsletter issue

Any closer to creating content for people, free or paid?

 

[Wizza134]

Any closer to creating content for people, free or paid?

Yeah I'm getting closer I need to put more work into Twitter but so far it's just publishing my newsletter as free content. I talked to another content creator on Twitter whos growing his Twitter pretty rapidly and he gave me some tips for growth and a gum road pdf he put together.

I am also thinking of changing my newsletter because in the art and business of online writing, he mentions being in your own category. I am not in my own category I made my newsletter knowing I'm in the same category as someone else.

 

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[Wizza134]

Some of the things I did last week
- Sent Cold DMs
- Spent time in the Newsletter Discord
- 80% done with the art and business of online writing by Nicolas Cole
- Sent out my 4th newsletter issue
- Got 2 more subscribers to my newsletter


Plans for next week
Cold DM
Cold Email
Be active in groups
Message family friend/Past client and ask if they need help with anything

Thoughts

I was thinking a lot about what I can do to get a client right now and the easiest and best thing to do was ask my past client/ family friend. It will most likely not be email marketing and most likely either web design, Google ads, or Facebook ads. But I'm happy to help them out with whatever problem that may be.

I'm starting to pull away a bit from making an email marketing agency that helps ecom brands and instead be a marketing agency that helps local businesses/people with Facebook ads or Google ads.

I plan to still continue my newsletter because I've learned that I really like the newsletter business model. I just need to focus even more on growing and creating more.

 

[Andy Black]

Message family friend/Past client and ask if they need help with anything

Ask everyone you've ever done work with if they know anyone who needs help with XYZ.

HOT! - When your back's against the wall...

When your back's against the wall... Someone gave me this advice a few years ago and it's got me out of a bind quite a few times since. On one occasion I was 2 days away from our mortgage payment and looking at an empty warchest. This advice helped. The advice? Start sending hand crafted...

www.thefastlaneforum.com

 

[Wizza134]

Hey, this is a really interesting thread.

As a brand owner I can tell you that newsletters are incredibly important, maybe you could expand your service to growing mailing lists as well. I know how hard that can be and it's a skill heavily sort after! How do you market your services? Have you considered a website and using keyword ads to get clients/leads?

Matt

No, I've never considered a website and using ads to get clients or leads. I was mostly trying to be active in communities and cold emailing and Cold Dming to get leads.

Growing newsletters is a heavily sort after skillset.

I watched this

View: https://youtu.be/lyNk_KnuICc
a while back and this guy made an agency for growing other newsletters.

 

[Wizza134]

Ask everyone you've ever done work with if they know anyone who needs help with XYZ.

HOT! - When your back's against the wall...

When your back's against the wall... Someone gave me this advice a few years ago and it's got me out of a bind quite a few times since. On one occasion I was 2 days away from our mortgage payment and looking at an empty warchest. This advice helped. The advice? Start sending hand crafted...

www.thefastlaneforum.com

I was thinking of this exact thread as I came to my realization.

 

[Wizza134]

Some of the things I did last week
- Sent Cold DMs
- Spent time in the Newsletter Discord
-Messaged my past client if they need any help with anything


Plans for next week
Cold Email
Be active in Newsletter group
Talk to past client/family friend about what they need help with.

Thoughts

So I messaged my past client and she said to go over and we can talk about what they need help with so I'm excited about that. Other than that school took up a lot of my time during the week. Closing in on finals so the workload has just been increasing more and more.

 

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[Wizza134]

Some of the things I did last week
- Sent Cold DMs
- Sent Cold Emails
- Spent time in the newsletter Discord
-talked to my past client
- talked to possible leads
- started making a website

Plans for next week
Cold Email
Cold Dm
Finish website

Thoughts

So after talking with my past client she came to the conclusion that they need a website eventually and they'll go to me for it but they don't want the website to start being made now. They are scared that they may get much more business than they can handle.

I got a couple of leads from Cold emails and Cold DMs. One of them I lost because I wasn't proactive enough, and another I lost because I don't have a website. So I thought I might as well make a quick website to look more professional to the business owners I'm contacting.

 

[Andy Black]

They are scared that they may get much more business than they can handle.

Lol... what a dumb thing to be scared of. You just put filters in place to reduce lead flow but increase quality. Or you just turn it off.

I often tell prospects and clients that "Overthinking is the art of solving problems you don't have."

 

[Wizza134]

Lol... what a dumb thing to be scared of. You just put filters in place to reduce lead flow but increase quality. Or you just turn it off.

I often tell prospects and clients that "Overthinking is the art of solving problems you don't have."

Right, it's more her husband that's concerned about it than her. But his fear about it is insanely high so I just left it alone. I ended it by saying whenever you're ready to start shoot me a text and I'll help you if I have the time.

 

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[Andy Black]

Right, it's more her husband that's concerned about it than her. But his fear about it is insanely high so I just left it alone. I ended it by saying whenever you're ready to start shoot me a text and I'll help you if I have the time.

Nice. Pay attention to red flags and back out politely.

 

[Andy Black]

I haven't updated in about 2 months so I'm going to start again.

So within the last 2 months, I've bought Sean Marshall's digital marketing course and I've been doing more outreach for my agency. I've completely swapped from offering email marketing and now I'm doing lead gen for a local niche business.

My methods of outreach have been mostly cold Dming on Instagram and cold calling.

I recently scheduled my first appointment by cold calling. So wish me luck!

Good luck. Maybe start a new progress thread, appropriately named.

 

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[Wizza134]

Forgot to link to the new progress thread

SIDE HUSTLE - My SMMA/Digital Marketing Agency Journey

This is my progress thread for my Digital marketing agency. I'm going to document all my successes and failures I go through as well as the work I do for the week.

www.thefastlaneforum.com

 

[Wizza134]

Day 2

Spec Piece 2 edit

CBD Lotion for Chronic Pain: One Dog Mom’s Success story

Jamie say something…

JAMIEEEE

"I'm OK"

Thank GOD

Jamie nearly fell while trying to grab her wall and ended up dropping her phone.

I called to ask her how her chronic back pain was treating her recently.

By the sounds of things not good.

She told me…

She’s struggling to sleep because the pain wakes her up.

And when she tries to find a good position the pain stabs at her back.

She also said depression is a daily thing because whatever she did was a constant battle with pain.

Jamie knew she had to do something when she nearly burst into tears while just trying to pick up her dog.

The first thing she did was go to a doctor but…

The doctor wasn’t much help either he recommended a brace and was throwing pills at her to help her.

The pills stopped the pain for a time but ended up giving her killer headaches.

Jamie asked if I knew anything that could help her in any way.

I recommended Cornbread Hemps CBD lotion.

Jamie thought it sounded perfect she was looking for an alternative that would get rid of the pain for good without giving her headaches.

No one should have to endure so much pain for days on end.

A week later my friend called and I could feel her excitement through the phone.

The lotion worked within 20 Minutes and she was skipping for joy (literally).

She was able to pick up and play with her puppy again.

Without being in any pain.

Jamie said, "whenever I start to feel the pain I use the lotion and I'm pain-free for 6-8 hours."

After a month the pain was gone permanently.

The CBD was the perfect fix.

I wanted to share this amazing story with you about how our CBD lotion helped Jamie.

If it was able to soothe her pain within minutes imagine what it could do for you.

James L. decided to give it a try and this is what he had to say “This stuff really works for all sorts of aches and pains. On a whim, I started rubbing it on the bottom of my feet to try to relieve some plantar fasciitis pain. I'm telling you - this has helped me where nothing else has. Thanks, Cornbread!!”

So if you want to relieve all your pains go to [LINK ]


So today time management was quite a problem because of college assignments. So I went back to a piece of copy I wrote 2 days ago. I decided to edit it a bit based on the critiques I got on my last spec piece as practice. For this one, I tried taking a crack at CBD products which was interesting because I felt like I understood the market decently well. I decided to use Cornbread Hemp topical CBD lotion as my product.

 

[Wizza134]

Day 4
Spec Piece 4

I'm tired of this S**t

Kevin's skin was bleeding for the 8th time this week.

He was using 8 different kinds of skincare products.

And was constantly assaulted by his dry skin.

Cracking, Itching, and bleeding were daily things.

All of his Skincare products were doctor prescribed.

The Doctor told him “we haven't found a proper fix for your dry skin We don't know how to help you?”

Can you imagine your own doctor saying we don’t know how to help you?

This killed Kevin.

Because Kevin hated what his Dry skin has done to his life.

That he felt self-conscious about his skin whenever he went outside.

That he constantly wished he was invisible whenever he left the house.

That all of his family and friends would try to give him advice on HIS problem.

Kevin was going insane.

So he decided if doctors can’t help him he needs to do it himself…

After a month of searching, Kevin found something that looked promising.

A supplement that repairs your skin cells and hydrates your skin from the inside out.

It was like a switch was flipped.

He says…

“My skin feels as moist as a rainforest and as smooth as a newborn. All of my cracking, itching, and bleeding are gone.

Whenever I leave the house I walk around with my head high knowing I have the skin of a Greek god.”
Can you believe that?

His Skin Health completely flipped.

It’s amazing what the right product can do.

Just something to inspire you today.

And if you suffer from eczema as Kevin did.

I think you’d like to know that the same product Kevin used to beat his eczema is currently on sale from January 21st to January 27th at 11:59 PM. [LINK]

Had fun doing this one built my newsletter swipe file a bit today and tried to use a couple of emails to Frankenstein this email together. I need to write more so I'm planning on writing two emails a day. I'm unsure of which specific exercises would help me get better. But Justin Goff recommended writing around 2-3 emails a day so I'm up for more practice.

 

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[Wizza134]

Day 5
Spec Piece 5

Woman Conquers lifelong headaches with Keto

Damn Kara how did you lose all the weight.

Kara had been in a car accident 30+ years ago.

She had horrible whiplash in her neck.

The whiplash caused her to have a tense neck.

The tension created constant painful headaches

Kara was on 3 different kinds of medicine for 30 years to help.

The doctors said “ this isn’t something that can be fixed only maintained.

Kara understood and lived her life in pain.

A couple of months later Kara realized she put on a lot of extra weight.

Kara immediately went on a diet.

Kara heard about keto from a friend and decided to try it.

The first week was manageable.

The second week she began to feel miserable.

The food restriction was too much for Kara and was flaring up her headaches as she did it.

In the 3rd week, Kara couldn’t take the pain and decided to quit.

It’s honestly not her fault Keto has a lot of dietary restrictions that if you don't know how to navigate around could be difficult to execute.

Eventually…

Kara stumbled upon a special Keto diet.

It seemed perfect for her.

The food restrictions were less severe and were based on her as a person.

She loved that her special keto diet differs from others based on their likes and body types.

After a week Kara realized her Headaches have entirely stopped.

She feels like she is eating normally but is losing weight like crazy.

In just one week she lost 8 pounds.

After 3 months her headaches completely disappeared.

Can you imagine that?

A 30+ year problem disappeared with proper dieting and eating.

It just goes to show you should never underestimate the human body

Kara had this to say after finally reaching her weight goal…

“ It’s been a while since I've felt this good my headaches and weight plagued me for years of my life and they were both killed in one fell swoop.

I've also gotten rid of my Confidence issues, high blood pressure, and ankle problems that were all haunted by my weight.”

Karas's results were amazing and we want the same for you or better.

So If you are looking to lose a couple or A lot of extra LBS.

Click [Link] and schedule a call to find the best custom keto diet plan for YOU!



Nothing to say today just execution.

 

[Wizza134]

Day 6
Spec piece 7

Target Market 25 - 50-year-olds who want to lose weight

Offer: Weight loss supplement

Warm audience




People are always looking for the next best things.

Fad diets are everywhere and they seem to grow with every day.

You can’t go a week without seeing a new weird diet or method to losing weight.

Losing weight is hard if you don’t know how to go about it.

And the sad part is that there are so many options in the weight world no one knows what to pick.

Obesity rates are up so high that ⅔ of adults in the U.S. are Obese.

There are so many reasons for this that I can talk about it for days but here are some of the biggest.

Depression we have grown to be extremely advanced yet everyone is depressed.

The responsibility you have a responsibility to yourself but making sure you don’t lose your job and live on the street while caring for kids can make that hard.

And last but not least fast food.

No one has the time to cook nowadays life is so fast everybody wants everything now.

And for good reason.

Why wait for food when you can get it in seconds to minutes?

If there was a button that can give you a perfect-fit body everyone would take it.

Sadly there is no button that can do that but there are alternatives…

Which is why some people need supplements.

So many problems lead to weight gain but what if there was a supplement that can help you lose up to 5 pounds a week?

You barely have to change your eating habits and the weight will just slide off.
Well, I have the perfect supplement for you.

The thing with fad diets is that they over-promise and tell you to eat this and you’ll lose 30 pounds in a month.

Our supplement helps you lose weight in a safe and healthy way that doesn't require you to change your lifestyle much.

Most supplements also use chemicals to mess with your body but we only use Natural stuff.

Yup good old mother nature.

So if you want to lose weight without changing your life in dramatic ways go to [Link]


Good day, today I had time to write 2 emails. I seem to like writing in the weight loss niche and CBD niche. I need to try some other niches and see how I feel about them. I have also started reading cashvertising along with Micro-script rules.
I have also been thinking about getting a mentor because from what it seems everyone in the copywriting space who becomes great has a mentor. But I'm not sure I have enough money to pay for mentorships. At the same time, I'm not sure if that's the best course of action. Because I don't want to focus and spend so much money on getting good at writing and then prolong getting clients. So I think it would be best to get good enough to start taking clients and then eventually get a mentorship of some kind. I think I need to practice more with painting images with the words in my emails. And PAS Formula I feel like I have a bit of trouble finding what to write if it's not a story of some kind. So just doing PAS and finding different things to come up with will help me. Welp, hopefully, I can get 3 emails tomorrow in different niches.

 

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[Wizza134]

Day 7
Spec Piece 9

The Chocolatey drink that burns 2 pounds a week

Imagine you did it.

You finally reached your goal weight.

You’ve never been so proud of yourself for sticking through and reaching such a big goal.

All of your family and friends are complimenting you.

And they ask “what's your secret?"

You smile and say CHOCOLATE.

Screech the cushy music stops and everyone stares blankly at you.

“Chocolate?”

Losing weight can be hard.

We’ve all been there when you’ve gained some extra LBs and your struggling to lose it.

Your body is ok but it's not great. You try to eat well but your weight loss journey is at a crawl.

You’ve looked up some videos or read some articles to find the perfect diet to lose weight fast.

But...

You just feel overwhelmed by all the information.

You now happen to know about 7 different diets and have no idea what to do.

Weight loss is a process and people are busy.

Today no one has time to cook all their meals

Or Make time for working out

Which is why we made Cacao Bliss.

Cacao Bliss’s chocolate drink kicks your metabolism into high gear and burns fat quickly.

All it takes is one in the morning and you're on your way to losing 2 pounds a week with no effort.

Easy peasy a diet supplement that tastes great and respects your time.

Don't believe me?

Click Here and take a look at how a mother of twins lost 62 pounds in one year.

We are having a sale from 1/25/2023 to 1/29/2023 at 11:59 PM.

Execution

 

[Wizza134]

Day 8

Spec Piece 10

Secret Weight loss Cacao found in Panama

Do you suffer from a couple of LBs way you down?

Do you usually find yourself saying how bad you look at that you need to lose weight?

If the answer is yes you've tried about everything to lose weight and nothing stuck.

It's OK the weight loss world is huge you’re not the first to get lost.

But…

In your quest for weight loss, you’ve heard that chocolate is unhealthy and makes you gain more weight.

Well, they’re right store-bought chocolate has a lot of sugar that will pack on extra pounds as you enjoy it.

Wouldn’t it be great if you could have chocolate every day and lose weight?

So instead of dreaming about doing it take a look here.

And start losing weight by drinking chocolate so good you feel like You're cheating.

 

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[Wizza134]

Day 9
Spec Piece 11

The Amazon Prime of Skin Care.

Hey, it’s Fitz here.

2 weeks ago I was talking to an old friend who recently became a naturopath.

He refuses to buy medicines and products for his body unless they are Natural remedies.

While talking to him I realized his skin was dry and was beginning to crack.

Being a caring friend I asked if he plans on getting that checked out or trying something to heal it before it gets worse.

To no surprise he was not having it he instead talked down on all products that claim to be Natural.

He said all they do is make your skin worse in the long run and don't heal them properly like how natural remedies can.

Still, to be nice I recommended to him my favorite Natural brand Derma Prime Plus.

He ended up leaving with a sour look on his face.

I didn't feel bad because I was just trying to help him and he was being disrespectful.

Flash forward a month goes by and the next time I see him he had flawless skin.

I was prepared to swallow my pride and admit I was wrong.

Instead, he came up to me and thanked me.

The Pain and itching of his dry skin got to the point that he looked into Derma Prime Plus.

Once seeing it truly is all-natural he gave it a try and within a week his face went back to normal.

He said this thing is like a MIRACLE CURE for dry skin.

So to fix your dry skin and keep it healthy do you really want to try some product that will just fix it short term and not try to repair your skin cells.

Here's what you should do instead

Go to [Link] and take a look for yourself if you think Derma Prime Plus would be the best fit for you.

We know it will.

 

[Wizza134]

Day 10
Spec Piece 9 revision

Scientists just discovered how to lose up to 3 pounds a week with Chocolate

Imagine your stomach was toned like it was back in high school.

You're so proud of yourself for reaching such a big goal.

All of your family and friends jaws drop to the floor with wide-eyed stares In awe of your perfectly toned body.

Curiosity takes over their mind they need to ask “what's your secret”,,,

You chuckle, look to the sky, smile ear to ear, and yell CHOCOLATE!

Screech the record stops and everyone has a confused look and a blank stare.

“Chocolate?”

Losing weight can be hard.

There's no time and unhealthy food is around every corner.

We’ve all been there when you’ve put on some extra pounds and your clothes feel like its squeezing the life out of you.

Or when You’re chugging your 3rd cup of coffee at 2 PM just to get enough energy to continue your day.

But…

There are so many diets out there that you feel overwhelmed. Life is busy and you don’t have time to research diets or work out.

This is where Cacao Bliss comes in.

Cacao Bliss’s chocolate drink kicks your metabolism into high gear and burns fat quickly.

All it takes is one tablespoon of powder into your drink in the morning and you're on your way melting up to or over 3 pounds a week.

We’re having a sale from 1/25/2023 to 1/29/2023 at 11:59 PM. So claim your Cacao Bliss now.

 

[Wizza134]

Selling with a story can work but I was looking at this as if I was your ideal customer and I was confused with where you were going the CTA is clear and the offer was only apparent when you mentioned the book,

Have you heard of RIOA and the 5 stages of awareness?

I'm pretty new like you but you want one reader - people over 40 it was I thought this was aimed at

one idea - don't overcomplicate with different ideas decide on one major benefit (which you find through IVOC research "indirect voice of the customer"

one offer - the book

- one action click here for free 5 pages

stages of awareness google search it or read breakthrough advertising and take immediate action from what you read

just be 2 cents but well done on the consistency and keep going you'll make it

Yeah, I should have clarified some stuff for this first post. I have heard about the 5 stages of awareness for this email they happen to be Product aware. So they happen to be on an email list for this company and have received marketing emails from them before talking about the book. (I need to make sure I give all the context behind each spec email).

I wanted to make the email interesting to get them to keep reading because I feel the consumer would like a story that they can relate themselves to. If they can picture the success of someone else who was in a bad or worse position than them then they will think I can achieve those results too.

This email was meant to be a warm email to the audience with a story to draw them in and a call to action for the book's limited-time sale. I only had one offer and one main idea for the first spec email which was the book that helps with solving their problem. So I told the story of my grandma, painted the nightmare, and her discovery of the book that helped her achieve her weight loss goals. Then the CTA was that the same book happened to be on sale.

I do understand what you mean about the 1 idea near the end I was listing benefits. I should have just stuck with the core idea of them buying the book for the information it contains for weight loss. The benefits that I wrote near the end would be better on something like a sales page to push them over the tipping point to buy the book.

But for this spec email, the link would supposedly bring them to a sales page where they can get more information and buy it. So this email was to tell a success story introduce that the product was on sale to a warm audience and get them onto the sales page to push them further down the funnel until they eventually buy.

Thank you so much for the reply. I had an idea of who specifically I was writing for, where they were on the awareness scale and whether they were warm or cold for Spec piece 1. But I haven't been doing that for my other emails or practicing cold emails or launch emails or any other types of emails really. All of my emails have been under the assumption of the consumer I'm writing to is warm and aware of the product. Again thank you so much for this reply you gave me a lot to think about for emails I write in the future.

I wish you all the best let's make 2023 are year!

 

[Wizza134]

Day 11
Spec Piece 12
Target Market: 30-60-Year-old women who have put on weight and want to lose it without much effort.
Warm Email and promotion for sale
Awareness: Product Aware




Mom of Twins Burns 70 pounds of fat with Chocolate

Oh my GOD!! It's squeezing me

Tara screamed while trying to take off her Insanely tight skinny jeans.

Tara’s weight has gotten out of hand.

She looked at her old clothes like old sports trophies of the past remembering who she used to be.

After Tara gave birth to her beautiful twin daughters C0VlD-19 swept the nation.

She turned to food to help her destress.

Drowning the pain in ice cream and Dunking donuts.

As the kids grew up she knew that she had gained a lot of weight but feared looking at herself in the mirror.

She wanted to be a good mom but going to the park and playing with them would make her winded.

Tara was so embarrassed she refused to take pictures with her kids.

Tara was brave and got a scale to see how bad it is.

A horrified look took over her face when she read the scales numbers out loud “200 pounds”.

At 5’5 she knew this was a horrible place for her.

She was crushed…

Tara had enough…

She searched all over the internet for the perfect diet or supplement anything to help he rose weight.

After a week of searching, she finally found it.

She picked it because It was a delicious mouth-watering chocolate drink.

Within a week she lost 4 pounds!

Tara screamed for Joy.

That was her first taste of Chocolatey success.

Within a year she lost 70 pounds By just drinking her Delicious chocolate drink in the morning.

No changing of diet.

No working out.

Just eating whatever she wants and her chocolate shake.

So why am I telling you this?
Because I wanted to share this beautiful story about how a mother of twins lost reached her goal weight.

If she was able to do it so can you.

And it just so happens that the same drink that she made in the morning is on sale from 1/29/2023 to 2/5/2023.

The sale ends at Midnight so be sure to get yours Here [Link]

 

[Wizza134]

damn you've gotten better

Thank you my guy I appreciate it