Andy Black
Help people. Get paid. Help more people.
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FASTLANE INSIDER
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Personally, I'd try to sell to the people who already want what you're selling, and are actively looking for it at that precise moment in time - with credit card in hand.
I consider this better than low hanging fruit. I consider this as apples already falling out of the tree.
Put your baskets under the tree and catch those apples that are already falling. If there are none falling, then so be it - no falling apples, no clicks, no spend. It fails safe.
I would advise putting baskets under the tree before you go and shake the tree to get more apples to fall out - lest you just get more apples to fall into your competitors' baskets.
Don't generate more demand for your products and services until you're fulfilling the demand that's already there.
Also... if you can't sell to people who're actively searching for what you're selling, with credit card in hand, then how will you sell to the tire kickers?
Build a profitable sales funnel with people actively searching for what you're selling, before sending lookie-loos down the funnel.
Saying all that, if you really need some apples for that apple tart you're making, why not start with the apples already in your basket?
R + R = Profit
Repeat Business plus Referrals = Profit
Sell to people who've already bought from you, and actively peruse referrals from them before you try and get new customers.
(And please bid on your brand name on Google so competitors can't hijack your Repeat Business and Referrals.)
Fix the backend of your sales funnel.
Increase the AOV and customer LTV, and you'll be able to invest more into getting new customers.
That's just smart business.
You may want to check out posts linked to in my signature. The first bolded radio interview might help.
Hope that helps. Good luck.
I consider this better than low hanging fruit. I consider this as apples already falling out of the tree.
Put your baskets under the tree and catch those apples that are already falling. If there are none falling, then so be it - no falling apples, no clicks, no spend. It fails safe.
I would advise putting baskets under the tree before you go and shake the tree to get more apples to fall out - lest you just get more apples to fall into your competitors' baskets.
Don't generate more demand for your products and services until you're fulfilling the demand that's already there.
Also... if you can't sell to people who're actively searching for what you're selling, with credit card in hand, then how will you sell to the tire kickers?
Build a profitable sales funnel with people actively searching for what you're selling, before sending lookie-loos down the funnel.
Saying all that, if you really need some apples for that apple tart you're making, why not start with the apples already in your basket?
R + R = Profit
Repeat Business plus Referrals = Profit
Sell to people who've already bought from you, and actively peruse referrals from them before you try and get new customers.
(And please bid on your brand name on Google so competitors can't hijack your Repeat Business and Referrals.)
Fix the backend of your sales funnel.
Increase the AOV and customer LTV, and you'll be able to invest more into getting new customers.
That's just smart business.
You may want to check out posts linked to in my signature. The first bolded radio interview might help.
Hope that helps. Good luck.