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Selling MVP to Small Businesses for Validation?

GradyS

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MVP = "Minimum Viable Product"

I have an idea that I would like to start offering to small to midsized companies in my area, and it would be a series of video training courses with the higher dollar option of in person training.

What is the best way to approach this without creating hours upon hours of videos for the end product? Record a few, set up a simple one page website and cold call? Create some and distribute them at my current slowlane situation for free to co-workers and get feedback? The product is on the IT side, and the videos would all be shorter videos depending on the situation the person was in, and meant as something they could learn over coffee breaks or run through a few at lunch time.

My recording setup is also minimal at this point. Just screen capture software, the actual software and a mic. Over time that would improve, but again, just shooing for the MVP at this point.

For the in-person training, I was going to pick as personal 1:1 training instead of the big classroom that it's just a firehose of information and some people learn and some don't. Obviously this is much more time intensive on my side, but that is why it would cost more. I think I would rather see how the videos go first before I actually offer this, but maybe put a "coming soon" option with a email list so I could contact later?

Still not sure if I would want to sell a package of videos, or have a subscription site with everything that they purchase monthly. I'll figure all that out later.

I'd like to see if this has any teeth to it before I jump all the way in. If it does, I'm definitely creating a progress thread on it. This skill that I've been helping people with for years has been staring me in the face, and I think I could help a ton of people with it. It has frustrated me to no end at the several office jobs I've had, and I'd like to cure some of that.

Plus I'm guessing B2B sales are more paperwork to set up if it turns into an actual sale, but I'm not worried about that right now either.

Thanks!
 

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ZCP

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Sounds like you are putting in half effort and wanting someone to do this for you. You have the tools you need listed in your post below.....

I have an idea that I would like to start offering to small to midsized companies in my area, and it would be a series of video training courses with the higher dollar option of in person training.

Still not sure if I would want to sell a package of videos, or have a subscription site with everything that they purchase monthly. I'll figure all that out later.

I'd like to see if this has any teeth to it before I jump all the way in. If it does, I'm definitely creating a progress thread on it. This skill that I've been helping people with for years has been staring me in the face, and I think I could help a ton of people with it. It has frustrated me to no end at the several office jobs I've had, and I'd like to cure some of that.
What problem does your product solve? What need does it fulfill? How would people like to consume it?

If your only question is the third one ....... what came from your brainstorming session?
Brainstorming - Wikipedia
 

Andy Black

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So you’ve already helped people 1-2-1 with this skill. That’s a great start and what I was going to recommend.

Curious why you’re mixing helping local businesses with a video? Surely video could help folks anywhere in the world?


What I’d do:

Go find forums or Facebook groups where people are stuck with this problem.

Start helping them.

Record video answers to the questions you can’t answer simply.

Take it from there.



Meh to “MVP”s, “validation”, and all that startup cr@p.

Go help folks. Like now.
 
OP
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GradyS

GradyS

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Oct 16, 2018
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North Carolina
Sounds like you are putting in half effort and wanting someone to do this for you. You have the tools you need listed in your post below.....
Ah, I didn't mean for it to sound that way. I was just curious and will go from here.

So you’ve already helped people 1-2-1 with this skill. That’s a great start and what I was going to recommend.

Curious why you’re mixing helping local businesses with a video? Surely video could help folks anywhere in the world?
I was wondering about an in person option as well, which is why I was thinking local. I agree 100% that if the videos work enough then there is no limit, but in the past I've always been helping in person.

What I’d do:

Go find forums or Facebook groups where people are stuck with this problem.

Start helping them.

Record video answers to the questions you can’t answer simply.

Take it from there.
That's a pretty good idea. I like that. Recording video answers to get a feel for the process and also get some feedback on quality/content/etc.

Meh to “MVP”s, “validation”, and all that startup cr@p.

Go help folks. Like now.
But that's a buzz word! lol, thanks for the feedback, both of you.

Thanks.
 

Andy Black

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You're welcome.

Further reading if you're so inclined:
 

Andy Black

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Recording video answers to get a feel for the process and also get some feedback on quality/content/etc.
I've bolded this better for you.

However, I think you should be "Recording video answers to help people."

Do that and the rest falls into place. Read/watch/listen to the stuff linked to above.
 

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