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300 surveys & emails, 5 free calls, one $400 sale (in 30 days)

Discussion in 'General Entrepreneur Discussion' started by Andy Black, Sep 3, 2018.

  1. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Here’s a recording of a chat I had with Tony who describes how:
    • One simple question got him unstuck.
    • He's only been on Quora for 30 days helping people.
    • He's only posted 29 times but is now top ranked for his subject matter.
    • His bio sends people to a survey where he asks opened ended questions (as per the Ask book by Ryan Levesque).
    • He's had 300 surveys and email addresses.
    • He's done 5 free 30 minute coaching calls.
    • One free coaching call converted on the spot to a $400 coaching package.
    • His advice to people who want to start by building a website and autoresponder series.
    What he's done is such a short space of time is inspiring.

    I spent over 2 hours personally chopping this call down to only 25 minutes so it's no fluff and actionable. Do yourself a favour and give it a listen.

    Well done @arobinson04


    > Click here to access the recording <


    What were your takeaways?

    What will you do differently going forward?



    (For other recordings click HERE.)
     
    maikooo, Benacles, TheCj and 8 others like this.
  2. Fastlane Liam
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    Fastlane Liam Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Oh hey I actually spoke to someone who does this last weekend. He answers questions on Quora and Facebook in a Subject Matter they are a specialist in. They said they made $5000 in 14 hours of work, I think the hard part is becoming the expert.
     
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  3. Sebastya
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    Sebastya Bronze Contributor

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    Good listen. I might try the free 30 minute call strategy.
     
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  4. The-J
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    The-J Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Some takeaways

    1) Find people you can help

    How do you do that? They're everywhere. For professionals, quora, linkedin, facebook, reddit are good options. Or go out and meet people! Go to a board of trade event and get plugged into the scene. Ask people what they want to get out of the board, and that will help you drill down what their business problems might be.

    2) Don't sit around and ask how you can help people: just do it

    It's better to just go out and answer people who need help, it might be as simple as googling your question lol



    Find a question you can answer. "what's the best way to advertise on facebook" i can answer that in three sentences.



    Start with your business goal. Know your target audience. Advertise to them in a way that makes them want to consume your content and take your offer.

    It's nebulous but hey, it's about as good as i can give to such a sh*tty question. lol

    "What's the best way to advertise on google" i'd probably say 'give them what they're searching for'

    'plumber in dublin' something tells me that they probably want a plumber in dublin + you should make an ad that makes it clear that you are that plumber + you are available + you can fix their problem.

    3) If they want more help, give it to them for a price.

    Your time isn't free and neither is theirs. Neither is mine, for that matter.

    4) if you've gotten nowhere, helping people should be your first priority.
     
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  5. WillHurtDontCare
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    WillHurtDontCare New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Well worth your time. A good reminder that your job isn't just to finish some project but to help someone. For example, don't just make a beautiful website, make a website that solves a problem for others. Like you mention on the call, you can do a lot when you develop the reputation for being a problem solver.

    This call also provides another example of Pareto principle at work. That one person who gives you a mountain of information when describing their problem can be worth more than all of your other feedback combined.

    I am also curious about Ask by Ryan Levesque. Has anyone else here read it? My reading list is already very long so I am curious if it is worth bumping another book down the list to read.
     
  6. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I've got it on the Kindle and on Audible. It was recommended that I read it from Chapter 12 onwards (because the first half of the book is stories and from 12 it's the nuts and bolts). I've not got too far into it, but I think I already know the first deep-dive survey having studied Dr Glenn Livingston's stuff back in 2009. (Ryan has other surveys too.) I'll be surveying folks shortly, then might go back and continue reading/listening.
     
  7. WillHurtDontCare
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    WillHurtDontCare New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    That was my takeaway from Amazon. A few reviews showed that some people weren't interested in the first half.
     
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  8. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Ryan has his "Ask/Survey funnels" where he finds out what people are stuck on and how to help them (plus more I'm sure).

    As discussed in this call, my main takeaway from Dr Glenn Livingston's stuff was to be more interested in the hyper-responsives. However, I decided not to survey people, but to engage them in PM immediately. Not so I can sell them anything, but so I can figure out what people are stuck on, and how I can help them get unstuck. I also want to help people immediately, and not assume I know what help they need.

    I'll move to the surveys in good time, especially when I run Google Ads campaigns to opt-in pages. Currently I'm "doing things that don't scale".
     
  9. roguehillbilly
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    roguehillbilly Contributor FASTLANE INSIDER

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    I was recommended this book to help me with building my Facebook communities. I'll be checking it out soon.
     
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  10. RoadTrip
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    RoadTrip Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    I actually listened to this call based on your recommendation in our email conversation. Thanks for sharing!

    The main takeaway for me is that nothing really matters unless you start helping a real person. No fancy websites, funnels or tripwires, just plain old helping fellow humans with their pain points. After that, the rest will follow automatically. It's pretty similar to what MJ refers to as a productcracy.

    Also, the part about short vs long responses in surveys is interesting. I have conducted some surveys in the past in the health niche but never really made the connection. Looking back, the people with the longer responses definitely had bigger unsolved problems.
     
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  11. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    100%.

    This was my biggest Aha moment from going through Dr Glenn Livingston’s $2k course back in 2009.

    The people all giving us the same short answers to what they want and why are giving us what’s required to *enter* the market.

    The tiny % of hyper-responsive are giving us the points of difference for our offer.


    The most common objection to focusing on the hyper-responsives is that they’re a small % of the market.

    However, because they are the most educated and frustrated about their problem, then helping the hyper-responsives means you automatically have the sales page/offer and solution that helps everyone else.


    Think about what I do in TFLF.

    I send a short PM to people who follow me, thanking them and asking how things are going.

    I get into conversation with people who reply.

    I try to figure out what they’re stuck on, why they’re stuck on it, and why it’s important to them.

    I try and help them to the best of my ability ... there and then!

    If the conversation continues for a long time then I don’t begrudge giving lots of free advice. I see this as a sign this person is frustrated, likely from trying many different things and not getting the results they want.

    Do you hear what I hear? An unfulfilled need anyone?

    Some people aren’t frustrated enough yet to ask in depth questions. Some people I can already help by pointing them to content I’ve alrwady created in TFLF. In either case it doesn’t take much of my time to help them, and it wears a deeper groove for that particular path from “need to solution”.

    Sometimes the problem is too new or the PM back and forth is too slow. I offer to jump on a call. If they agree this is a big sign they’re a hyper-responsive. Not already of course, but they’re willing to spend some of their precious time to chat about their problems with some dude they’ve not met in person.

    Make sense?


    If you want to watch a good example of a call where I’m trying to help a fellow forum member then check out this one:
     
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  12. arobinson04
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    arobinson04 Contributor

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    This is the biggest lesson. I ran a blog/fledgling business in the personal development space. I started the blog to try & help people live happier lives.

    And I wrote all these blog posts...

    And I created all these lead magnets...

    And I tried to sell different products...

    But after two years, I hadn't really gained much traction.

    I realize now, that even though the goal of my blog was to help people, I wasn't really helping anyone.

    Instead, I was focused on what to sell next.

    My whole perspective was warped. Helping should be everyone's first priority.

    Because, if you're not helping anyone, you're probably not making any money either.
     
  13. arobinson04
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    arobinson04 Contributor

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    ++++
     
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  14. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Bingo.

    Look at MJ’s quote in my signature...
     
  15. Sampath
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    Sampath Be the Change that you want to see in this world Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Thanks Andy for pointing to this book. Just now, I bought it on Amazon!
     
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  16. AgainstAllOdds
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    AgainstAllOdds Legendary Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Maybe I'm missing something, but the numbers are inconclusive - and at the moment bad.
    • 5 calls at 30 minutes = 2.5 hours of work.
    • $400 coaching package
    • A lot of extra time not counted for preparing for the call, etc; but let's exclude that for this example.
    Now let's say the coaching package is for the following amount of hours, then that's how much you get paid per hour:
    • 1 hour: $114
    • 5 hours: $53.33
    • 10 hours: $32
    Any success is worth celebrating, but this model goes against what @MJ DeMarco 's books teach.

    Until you pivot the model, you're not creating a scalable business, but a pipeline to trade time for money.
     
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  17. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    It’s a start. Engage people and find out what they want. Then figure out how to get paid. Then figure out what everyone who *pays* you is stuck on, how to continue helping them one-to-one, then at scale, then taking it from there.
     
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  18. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Bump for the engineers who like building stuff, and never get round to “launching” or talking to people.
     
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  19. maikooo
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    maikooo New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    This is GOLD @Andy Black !! Thanks for pointing me to this
     
    Andy Black likes this.

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