Any colour, as long as it's red.
Read Millionaire Fastlane
- May 20, 2014
I wonder how this works with business owners and higher prices.Nice study on "charm pricing"
via Pricing psychology: 6 ways to influence perceived value
I often don't tell people it's say $599/mth, preferring instead to tell them it's $600/mth. I'd feel stupid saying it's $599 to a business owner when we both know it's $600.
It's like when they do the silence thing on me and I do it back. It gets a bit silly when you both know about it.
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