- Mar 1, 2016
Nice study on "charm pricing"
via Pricing psychology: 6 ways to influence perceived value"However, charm pricing’s value influence (and conversion impact) depends on what you’re selling. You may find better success with round numbers. Research shows rounded prices work more for “emotional purchases” such as clothing, versus rational purchases like groceries. And for some reason, shoppers love nines. One research study shows pricing an item at $39 instead of $40 sells better than even the same item at $34. "
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