I want to give a specific example
One of my new favorite types of creative is "AI video text overlay". We generate a short (~10 second) AI video and use one or more text overlays to get their attention & get them to take action
Something simple, like "Asphalt Paving in Toronto" "Book Before Winter"
We generate the video, asking to turn a still image (a photo of a job in progress) into a video. It looks good, except one problem: the machine is doing the wrong job. It's removing asphalt instead of laying it.
That small mistake isn't noticed immediately. We post the ad, and the ad performs well: better than average. But within less than a week performance tanks. We check comments, someone says "AI, look at the asphalt disappearing (laughing emoji)". Comment gets 2 likes. Client doesn't notice. We check performance again, delivery completely tanks, that ad which was doing well initially is no longer getting traffic!
Whose fault is this? Ours! Not the video generator (Gemini), not the client, not Meta. It's on us.
The client never noticed. We noticed only when performance dipped. We fix the mistake, repost the ad, performance goes back to what it was before it tanked. Continues performing for a few weeks then frequency skyrockets and it burns out. Rinse repeat
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
