Andy Black
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Nice study on "charm pricing"<br />
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via <a href="https://www.getelastic.com/pricing-psychology-6-ways-to-influence-perceived-value" target="_blank" class="link link--external" rel="nofollow ugc noopener">Pricing psychology: 6 ways to influence perceived value</a>
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</blockquote>I wonder how this works with business owners and higher prices.<br />
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I often don't tell people it's say $599/mth, preferring instead to tell them it's $600/mth. I'd feel stupid saying it's $599 to a business owner when we both know it's $600.<br />
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It's like when they do the silence thing on me and I do it back. It gets a bit silly when you both know about it.</div>
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