- Thread starter
- #61
Hi guys,
Just wanted to give you some update.
First, I will move to my wife’s house in the summer, something I don’t really want to do but she will burn out otherwise because of her long commute to work and the fact that our property is just way too old and too large for us to keep in order.
Don't really like this but it just makes sense.
I have been reading Nassim Nicolas Taleb’s book skin in the game and the book “throwing rock at the Google bus” by Douglas Rushkoff.
Both book speak about the advantages of staying local in a way.
Especially Mr. Taleb made me realize that ethics (something I really care about) is a fundamentally local thing and that’s impossible to treat everybody equally.
That really ties along with my knowledge about the 80-20 principle.
Besides that, I listened to this podcast about ethics in online marketing by the founder of ThriveThemes: Ethical Marketing | ActiveGrowth Podcast Ep.44
After all the things I’ve tried, that did not work out so far, I decided to make a major change in my approach.
I will pause my work on FindFocus.
I don’t really want to get a job, and leaving my house will free up some cashflow if we are able to rent it out, so I’m fine from a cash-flow perspective (on a really basic level).
I thought about what, I was missing in my life the most and that was working with like minded people in real life.
One quote from Mr. Taleb then moved the needle:
“Every social interaction that is not face-to-face is injurious to your health.”
With FindFocus, I always thought about the US as my main market.
But I have never there and have not really met anyone in person.
Thinking a lot about ethics and following the news, I believe that the world (and especially the US) is so f*cked up that and will very likely not change, despite my efforts.
That means I will not feel fulfilled even if I would be successful with my SEO-strategy that I followed since February.
Because even if FindFocus would be finally successful and even if I get awesome testimonials and feedback, I would not fulfill my need for real-life social interaction with like-minded people.
I would still be missing the main goal and the reason why I created FindFocus (at least for myself).
Unfortunately, my strategic approach with FindFocus forced me to spend most of my time online, connecting with people from the other side of the world.
Because I don’t really like traveling, there is only a slight chance I’ll meet my connections in person.
So instead of focusing on the US, I will now carve out my spot in Germany.
So far FindFocus software has turned out to be quite a hard sell and software development is F*cking expensive.
That lead to my decision, to start with a blank state.
I will focus on becoming an expert first, serving people by selling coaching and courses, something that does not require spending a lot of money upfront.
I will take the theoretical knowledge about funnels, the 80-20 principle and especially the Dream 100 approach and carve out my spot as a “PowerLaw”-Expert in the German Market, validating my approach by applying it.
That means I will also not update this thread for a while.
Maybe I'll open a new one on the main part of the forum.
I don't know yet.
I want to end this by saying thank you to everybody who has contributed to this thread.
Especially I want to thank @Andy Black and @eliquid
Of all the podcast interviews I did, I liked like these two interviews/conversations the most.
Just wanted to give you some update.
First, I will move to my wife’s house in the summer, something I don’t really want to do but she will burn out otherwise because of her long commute to work and the fact that our property is just way too old and too large for us to keep in order.
Don't really like this but it just makes sense.
I have been reading Nassim Nicolas Taleb’s book skin in the game and the book “throwing rock at the Google bus” by Douglas Rushkoff.
Both book speak about the advantages of staying local in a way.
Especially Mr. Taleb made me realize that ethics (something I really care about) is a fundamentally local thing and that’s impossible to treat everybody equally.
That really ties along with my knowledge about the 80-20 principle.
Besides that, I listened to this podcast about ethics in online marketing by the founder of ThriveThemes: Ethical Marketing | ActiveGrowth Podcast Ep.44
After all the things I’ve tried, that did not work out so far, I decided to make a major change in my approach.
I will pause my work on FindFocus.
I don’t really want to get a job, and leaving my house will free up some cashflow if we are able to rent it out, so I’m fine from a cash-flow perspective (on a really basic level).
I thought about what, I was missing in my life the most and that was working with like minded people in real life.
One quote from Mr. Taleb then moved the needle:
“Every social interaction that is not face-to-face is injurious to your health.”
With FindFocus, I always thought about the US as my main market.
But I have never there and have not really met anyone in person.
Thinking a lot about ethics and following the news, I believe that the world (and especially the US) is so f*cked up that and will very likely not change, despite my efforts.
That means I will not feel fulfilled even if I would be successful with my SEO-strategy that I followed since February.
Because even if FindFocus would be finally successful and even if I get awesome testimonials and feedback, I would not fulfill my need for real-life social interaction with like-minded people.
I would still be missing the main goal and the reason why I created FindFocus (at least for myself).
Unfortunately, my strategic approach with FindFocus forced me to spend most of my time online, connecting with people from the other side of the world.
Because I don’t really like traveling, there is only a slight chance I’ll meet my connections in person.
So instead of focusing on the US, I will now carve out my spot in Germany.
So far FindFocus software has turned out to be quite a hard sell and software development is F*cking expensive.
That lead to my decision, to start with a blank state.
I will focus on becoming an expert first, serving people by selling coaching and courses, something that does not require spending a lot of money upfront.
I will take the theoretical knowledge about funnels, the 80-20 principle and especially the Dream 100 approach and carve out my spot as a “PowerLaw”-Expert in the German Market, validating my approach by applying it.
That means I will also not update this thread for a while.
Maybe I'll open a new one on the main part of the forum.
I don't know yet.
I want to end this by saying thank you to everybody who has contributed to this thread.
Especially I want to thank @Andy Black and @eliquid
Of all the podcast interviews I did, I liked like these two interviews/conversations the most.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.