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NOTABLE! [Progress] #AndyTalks

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Andy Black

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#AndyTalks 013 - The Big Vision

I wasn't going to publish this, but thought "what the heck".

It's my vision for my business.

I also finish with a thought for the day...


Almost two years to the day since I published this fella, and it’s still my vision. So far I prefer building a subscription business (flat monthly fee) to one where we sell leads, but might end up selling leads later.

A few people have said they miss these videos. I’ve created a new Snapchat account and will use the app to create videos (without having followers).

I’ll also get the podcasts out onto iTunes too soon (yeah, yeah, famous last words).
 

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Andy Black

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Your 7 year old did that?

Blimey! It took me 3 days just to figure out how to get a picture above my name. I really must improve my computer skills.

Dan
 
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Your 7 year old did that?

Blimey! It took me 3 days just to figure out how to get a picture above my name. I really must improve my computer skills.

Dan
Kids are amazing. Daniel is 9 now, but when he was 5 he did the second video in this thread after watching the first video:
 
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Andy Black

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Why don’t you upload your AndyTalks to iTunes as a Podcast?

I would subscribe to that cast and it’s probably so east just to copy them over.

Maybe even give them a title so non-forum members can figure out what they are.

“AndyTalksBiz” ... I mean it would add a ton of value.

Such a great time we live in where value is literally copy/pastable ;D
@ChrisV

Thanks for posting this in that other thread.

It’s interesting that I’ve not put it on iTunes yet. I believe there’s some platform or process that can suck the content from SoundCloud and add all the episodes to iTunes - keeping the original dates.

It should be easy really, so why have I not done it yet?

Simplistically, it’s because I can’t figure out a name for it that I can get fully behind.


The loooong version:

I like that the recordings seem to help people, and feel I’m doing others a disservice by not putting them on iTunes.

However, I haven’t joined all the dots yet so can’t go all-in on it.

I know that people buy from people and that a podcast and videos can help people to know, like, and trust you.

I was originally blogging on andyblack.net because I could twist and turn and write about what I wanted. I do think blogging on a personal named domain is a good place to start for precisely that reason.

Done-For-You AdWords prospects were finding me through that site, but I also had DIY articles in the mix (articles on how I generate leads for myself, how I close them, and the type of business I’m building).

I wanted to split those two types of articles so started by cloning all the content from andyblack.net to FreelanceAndBeyond.com and redirecting andyblack.net to my LinkedIn profile.

Nuking andyblack.net felt great. When I mail people from that address I now know they find my LI profile when they check out my website. (And my LI summary no longer positions me as a “Freelance AdWords Consultant”.)

I firmly believe we can use our personal brands to start projects, but if we’re still running off our personal brand name website then we’re a freelancer or consultant. Sure, I could build a team and Perry Marshall has done very well, but he can’t sell PerryMarshall.com for as much as Gary V could sell vaynermedia.com.

I ultimately want to build businesses that run without me, rather than need me as the front-man.

I’m happy to use my personal brand and podcasts and videos to jumpstart a brand, so long as that brand can eventually stand on its own two feet.

But I don’t really like the domain name FreelanceAndBeyond.com. Yes, there’s a massive base of people who want to go freelancing, and a massive base of freelancers who want to move beyond. And these markets are only set to grow. And yes, I can help those folks.

But I write more about what I’m doing having gone beyond being a freelancer, and I think the name repels people who might be interested in what I currently write or talk about because they too don’t view themselves as freelancers. (And attracts people who are then maybe confused about what I do write about.)

And I don’t label myself as a freelancer at all so don’t even want to log into the domain.

A while ago I changed the name of my Soundcloud playlist from “AndyTalks” to “Freelance And Beyond”.

More recently I changed the name of my first paid email newsletter from “Freelance And Beyond” to “Subscriber Growth”. I wrote about why.

I’m still not comfortable with that name.

I like JumpstartPPC.com as the domain where I’ll eventually house The AdWords Jumpstart course and the wee forum I have.

But I wouldn’t want to call my podcast JumpstartPPC because a lot of the time I’m not talking about PPC.

Soooo... what the heck do I call the podcast if it’s to include everything I’ve done to date, and if it’s to still give me the freedom to evolve it in the future?

Of course I want listeners to take action rather than just consume, and to improve their lives.

But I also want those podcasts to lead people somewhere, maybe to some free email course that then allows people to get even more value by paying for different DIY or DFY packages.

People can choose what routes they go down based on asking them to select options on the landing page, so that covers the different markets and needs.


But what’s a good catch all name to cover everything?

Until I’ve figured that out I’ll stay on SoundCloud.

It’s a good problem though. I’ve just started, helped people, and now have learnings from engaging the market. Ready, Fire, Aim style.

I have thought of a couple of names names, but will keep it private while I chew them over a bit more...
 

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@ChrisV

Thanks for posting this in that other thread.

It’s interesting that I’ve not put it on iTunes yet. I believe there’s some platform or process that can suck the content from SoundCloud and add all the episodes to iTunes - keeping the original dates.

It should be easy really, so why have I not done it yet?

Simplistically, it’s because I can’t figure out a name for it that I can get fully behind.


The loooong version:

I like that the recordings seem to help people, and feel I’m doing others a disservice by not putting them on iTunes.

However, I haven’t joined all the dots yet so can’t go all-in on it.

I know that people buy from people and that a podcast and videos can help people to know, like, and trust you.

I was originally blogging on andyblack.net because I could twist and turn and write about what I wanted. I do think blogging on a personal named domain is a good place to start for precisely that reason.

Done-For-You AdWords prospects were finding me through that site, but I also had DIY articles in the mix (articles on how I generate leads for myself, how I close them, and the type of business I’m building).

I wanted to split those two types of articles so started by cloning all the content from andyblack.net to FreelanceAndBeyond.com and redirecting andyblack.net to my LinkedIn profile.

Nuking andyblack.net felt great. When I mail people from that address I now know they find my LI profile when they check out my website. (And my LI summary no longer positions me as a “Freelance AdWords Consultant”.)

I firmly believe we can use our personal brands to start projects, but if we’re still running off our personal brand name website then we’re a freelancer or consultant. Sure, I could build a team and Perry Marshall has done very well, but he can’t sell PerryMarshall.com for as much as Gary V could sell vaynermedia.com.

I ultimately want to build businesses that run without me, rather than need me as the front-man.

I’m happy to use my personal brand and podcasts and videos to jumpstart a brand, so long as that brand can eventually stand on its own two feet.

But I don’t really like the domain name FreelanceAndBeyond.com. Yes, there’s a massive base of people who want to go freelancing, and a massive base of freelancers who want to move beyond. And these markets are only set to grow. And yes, I can help those folks.

But I write more about what I’m doing having gone beyond being a freelancer, and I think the name repels people who might be interested in what I currently write or talk about because they too don’t view themselves as freelancers. (And attracts people who are then maybe confused about what I do write about.)

And I don’t label myself as a freelancer at all so don’t even want to log into the domain.

A while ago I changed the name of my Soundcloud playlist from “AndyTalks” to “Freelance And Beyond”.

More recently I changed the name of my first paid email newsletter from “Freelance And Beyond” to “Subscriber Growth”. I wrote about why.

I’m still not comfortable with that name.

I like JumpstartPPC.com as the domain where I’ll eventually house The AdWords Jumpstart course and the wee forum I have.

But I wouldn’t want to call my podcast JumpstartPPC because a lot of the time I’m not talking about PPC.

Soooo... what the heck do I call the podcast if it’s to include everything I’ve done to date, and if it’s to still give me the freedom to evolve it in the future?

Of course I want listeners to take action rather than just consume, and to improve their lives.

But I also want those podcasts to lead people somewhere, maybe to some free email course that then allows people to get even more value by paying for different DIY or DFY packages.

People can choose what routes they go down based on asking them to select options on the landing page, so that covers the different markets and needs.


But what’s a good catch all name to cover everything?

Until I’ve figured that out I’ll stay on SoundCloud.

It’s a good problem though. I’ve just started and now have learnings from engaging the market. Ready, Fire, Aim style.

I have thought of a name, but will keep it private will I chew it over a bit more...
Can you put it up on iTunes then change the name later? You may be able to change the titles later. It’s funny I was literally thinking “Ready, Fire, Aim” before i got to that part of the post lol.

So the issue is that you want a name, but you feel “Andy________” makes it tied to you and you want it to to have wings on its own?

In that case maybe play off your last last? Black _______. That gives you a million options.


Sent from my iPad using Tapatalk
 

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Soooo... what the heck do I call the podcast if it’s to include everything I’ve done to date, and if it’s to still give me the freedom to evolve it in the future?
I would come up with a neutral-sounding name, either a random word or a name that can apply to many different things. That will let you evolve and build a business brand.

I like using domain name generators to brainstorm ideas. Here are some of the best ones:

Lean Domain Search
#domain name #search made fun and easy - namemesh.com
Domain Name Search

In that case maybe play off your last last? Black _______. That gives you a million options.
I like this idea.
 
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Andy Black

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BigDaddyKane

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Andy, thanks for posting this. Been following you on this forum for a LONG time. I was a longtime lurker on here and have rarely posted, however without a doubt this forum has contributed to my mindset and my successes so far - which is why I ultimately always end up coming back. That being said, looking forward to reading on your progress.
 
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Andy Black

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Andy, thanks for posting this. Been following you on this forum for a LONG time. I was a longtime lurker on here and have rarely posted, however without a doubt this forum has contributed to my mindset and my successes so far - which is why I ultimately always end up coming back. That being said, looking forward to reading on your progress.
Well I’m glad to see you posting here, and in @Rabby ’s inside progress thread.

It’s interesting you bump this thread. I’d forgotten about it.

I’ve still zero interest in putting my accidental podcast up on iTunes. The recordings are for fellow TFLF members.

I may create YouTube videos about Google Ads to get found there and lead folks to my course (or maybe TFLF)?
 

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astr0

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Andy, thanks for putting all your time and effort into helping people.

I really like your videos, especially on mindset, general tips, and the interviews.
Your posts here are also great, and I would say they are better with giving advice on specific topics and how-to.
But they definitely miss some thought process and "why?" compared to videos.
I can't pinpoint the exact reasons it feels like that.
Maybe cause videos are more personal, maybe you go deeper there and walking around the topic a little, maybe the intonation helps to spot what's more important, maybe it's the articulation. Probably everything contributes to the experience.
On some videos, you actually explain the thought process behind it, on others, it's not cut that much.
I really like that those videos are short and they can be watched in spare minutes without having to allocate an hour or more.
Earlier in your vlog, you shared some future plans for your business more in a way where is it going.
Glad that you got further ahead on this way now. Congratulations!

Overall, I would say your posts are more helpful for people facing the wall with their next step or learning something they need now.
While videos provide more value on mindset and general entrepreneurship, allowing to better understand the why behind it.
Those are really helpful for someone just starting out or going through big changes with their existing business to detach income from time.
 
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Andy Black

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Thanks for the feedback @astr0. It's very interesting. Some people don’t like the videos because I “ramble” too much. Others like them because I tell a story to get to the point. For the videos created on the Snapchat app I am able to self-edit each clip as I go along. It makes each sentence complete, but I still have no idea where it’s going. This puts them more similar to posts I make - because they’re usually via my phone which makes it hard to go back and edit.

I let the walk and talk vlogs slide because they seemed like a good walk ruined (like they say about golf... haha). I want to clear my head on those walks, and trying to record a video at the same time means I don't chill and appreciate the now.

Another reason I've not put the accidental podcast up on iTunes is that I don't want to got the "personal branding" /guru route. On the one hand I don't want my business to grow because I'm the front-man, yet on the other hand it may help more people outside the forum if I were to do the extra twist. Maybe I'm doing folks a disservice. I suspect not though... there's already enough noise out there.

Thanks for ressurrecting this thread. I'll mull it all over.
 

astr0

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Thanks for the feedback @astr0. It's very interesting. Some people don’t like the videos because I “ramble” too much. Others like them because I tell a story to get to the point. For the videos created on the Snapchat app I am able to self-edit each clip as I go along. It makes each sentence complete, but I still have no idea where it’s going. This puts them more similar to posts I make - because they’re usually via my phone which makes it hard to go back and edit.
The story part and that you have no idea where it's going from the start really makes it feel more natural. Not just some random motivational speech and mindset tips without context. It allows to really get a grasps on "why" and your thought process.
I let the walk and talk vlogs slide because they seemed like a good walk ruined (like they say about golf... haha). I want to clear my head on those walks, and trying to record a video at the same time means I don't chill and appreciate the now.
I see... making a video and thinking during a walk really keeps you focused and not relaxed.
Another reason I've not put the accidental podcast up on iTunes is that I don't want to got the "personal branding" /guru route. On the one hand I don't want my business to grow because I'm the front-man, yet on the other hand it may help more people outside the forum if I were to do the extra twist. Maybe I'm doing folks a disservice. I suspect not though... there's already enough noise out there.
Yes, there're many videos out there already with a ton of value. Thanks for making them!
Don't think that you're doing a disservice to someone. I haven't watched 20% of them yet and already learned a lot and can definitely feel some mindset shift already. Wonder what would happen when I watch all of them or do I really need to watch everyone, cause enough maybe even less than you made. However, watching you talking genuine is also fun, so I might get through all of them at some point.

Wonder why they are not getting the views considering the value they provide. Do people spend all their time on entertainment and get-rich-quick schemes? Or don't think the mindset is so important?
 
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The story part and that you have no idea where it's going from the start really makes it feel more natural. Not just some random motivational speech and mindset tips without context. It allows to really get a grasps on "why" and your thought process.

I see... making a video and thinking during a walk really keeps you focused and not relaxed.

Yes, there're many videos out there already with a ton of value. Thanks for making them!
Don't think that you're doing a disservice to someone. I haven't watched 20% of them yet and already learned a lot and can definitely feel some mindset shift already. Wonder what would happen when I watch all of them or do I really need to watch everyone, cause enough maybe even less than you made. However, watching you talking genuine is also fun, so I might get through all of them at some point.

Wonder why they are not getting the views considering the value they provide. Do people spend all their time on entertainment and get-rich-quick schemes? Or don't think the mindset is so important?
YouTube videos, blog posts, etc don’t just get views because they’re created. They have to get found or in front of people. I’ve not bothered with that part.
 

astr0

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YouTube videos, blog posts, etc don’t just get views because they’re created. They have to get found or in front of people. I’ve not bothered with that part.
Sure, I was talking more about natural social and "SEO" views/shares.
At least there are links to them on this forum and many people are lurking here daily.
You contribute to this forum a lot of value so people might be looking for more of your content and, for example, find this thread or other #AndyTalk threads or just find you on YouTube (which is hard, cause there's some popular Andy Black singer). And those who viewed and liked might have shared some too (and probably did, as some of them do have view spikes). Yeah, youtube suggestion algorithms won't kick in without hype or many views already and you no longer have this thread in your signature (is was there a few years ago, right?) and haven't tried to promote them in another way.

From views distribution between videos, I would say people are more interested in shortcuts, specific tips, and how-tos. Those videos got a lot more views than the mindset, progress, and general tips.

You have 350+ subscribers on youtube and some good videos got less than 50 views.
That's what I've meant without overthinking it).
Relative to others, not the absolute numbers.
 
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