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First update in a while — slow progress, a big break, and some honest reflections

A detailed account of a Fastlane process...
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runnaboi

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Haven't been active here for a while. Been reading more than posting. Figured it was time to actually contribute something.

About a year ago I started importing products in the agricultural space. Pretty traditional, nothing exciting. I started it while still working almost full time, sole provider for my family, and dealing with some ongoing health stuff that was slowly getting worse. In December I had to leave my job because of the health situation, so now it really needs to work.

Early on I had a few small orders, $3–5k. Didn't make a lot on them. There were a few months where I was genuinely unsure whether this was going anywhere.

One of the best things I did was hire a telesales guy. Interviewed a lot of people before I found him. He's genuinely been a big part of making it work, I couldn't have done what he's done, especially when I wasn't well. He can hold a real conversation with senior people at large companies, which matters.

This week we got an order of around $160k. If it goes well it becomes ongoing, somewhere around $850k a year. It's actually not from the part of the business I originally thought I'd be focused on, but now I'm pivoting toward it. I wouldn't have found it if I hadn't just started doing something, even imperfectly.

A few things I noticed along the way:

I leaned on AI a lot, especially when I was unwell. There were email negotiations happening while I was really struggling physically, I'd paste the thread in and ask for a read on how to respond. At one point I was ready to drop my margins when the client pushed back on price. The advice was don't, here's why, here's what to say. It worked.

I've spent roughly 8 hours a week on this. I've made no cold calls to clients. Two sales visits total. If I had more energy this would have moved faster, but the message to someone who isn't in an ideal situation / circumstance, you absolutely still can do it - it will just take a bi tlinger.

Now I'm working on finding more customers like this one and looking at a couple of other countries. I think I need about 12 customers of this size to get to a $10M business. Maybe 5 years.

The thing that helped most was just deciding to start. I had plenty of ideas before this that went nowhere. This one moved because I actually did something with it, even when it wasn't ready and neither was I.

I am no guru or expert, but if anyone has any questions, I am happy to answer.
 
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"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
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Vjev't fidipv qsuhsitt op e zies! Itqidoemmz og zua xisi fiemoph xovj uvjis vjopht ev vji teni voni.

Xjev esi vji neshopt moli? Xjev ot tjoqnipv/gamgommnipv moli? Vji onqusv qsudifasi?

Vjisi xisi ineom pihuvoevoupt jeqqipoph xjomi O xet siemmz tvsahhmoph qjztodemmz, O'f qetvi vji vjsief op epf etl gus e sief up jux vu sitqupf.
O fu vjot vuu, katv huv vu ci desigam vu ifov ov epf howi ov tuni qistupemovz. Og zua tmoq op ep in-fetj us vji mephaehi tuapft vuu "qisgidv" vjiz xomm puvodi.
Ev upi quopv O xet siefz vu fsuq nz neshopt xjip vji dmoipv qatjif cedl up qsodi. Vji efwodi xet fup'v, jisi't xjz, jisi't xjev vu tez. Ov xuslif.
Og nepz cav puv emm dmoipvt fu qatj up qsodi, zua esi qsodoph ov dussidvmz. Vjev't ciip nz iyqisoipdi. Ov't e xez vu gomvis uav dmoipvt vjev esi vsuacmituni, apqsugovecmi, us fup'v jewi e coh piif gus vji qsufadv. Ov emtu emmuxt zua vu pihuvoevi, xjisi zua hiv tunivjoph op sivasp. Moli e vitvonupoem, e muph-visn dupvsedv, e cohhis caml usfis.

Ov dep emtu dsievi pix qsufadvt. Iyenqmi: Vjiz fup'v xepv vu qez gamm qsodi, cideati vjiz katv piif gievasi Y, puv Z epf B, tu zua dep tvesv timmoph Y up ovt uxp tiqesevimz, xjisi vji vsai wemai ot.

Og zua jewi vu muxis qsodi vu 'nesliv wemai' us cimux, ov't e tohp zua esi op 'dunnufovz'-vissovusz xjodj NK't cuult xesp eheoptv... ELE zua esi puv dsievoph ipuahj wemai xovj vji uggis.
 
Vjev't fidipv qsuhsitt op e zies! Itqidoemmz og zua xisi fiemoph xovj uvjis vjopht ev vji teni voni.

Xjev esi vji neshopt moli? Xjev ot tjoqnipv/gamgommnipv moli? Vji onqusv qsudifasi?


O fu vjot vuu, katv huv vu ci desigam vu ifov ov epf howi ov tuni qistupemovz. Og zua tmoq op ep in-fetj us vji mephaehi tuapft vuu "qisgidv" vjiz xomm puvodi.

Og nepz cav puv emm dmoipvt fu qatj up qsodi, zua esi qsodoph ov dussidvmz. Vjev't ciip nz iyqisoipdi. Ov't e xez vu gomvis uav dmoipvt vjev esi vsuacmituni, apqsugovecmi, us fup'v jewi e coh piif gus vji qsufadv. Ov emtu emmuxt zua vu pihuvoevi, xjisi zua hiv tunivjoph op sivasp. Moli e vitvonupoem, e muph-visn dupvsedv, e cohhis caml usfis.

Ov dep emtu dsievi pix qsufadvt. Iyenqmi: Vjiz fup'v xepv vu qez gamm qsodi, cideati vjiz katv piif gievasi Y, puv Z epf B, tu zua dep tvesv timmoph Y up ovt uxp tiqesevimz, xjisi vji vsai wemai ot.

Og zua jewi vu muxis qsodi vu 'nesliv wemai' us cimux, ov't e tohp zua esi op 'dunnufovz'-vissovusz xjodj NK't cuult xesp eheoptv... ELE zua esi puv dsievoph ipuahj wemai xovj vji uggis.
Vjeplt!

HQ % ot ecuav 30-35% Vji tjoqnipv epf onqusv ot siemmz ietz - nz gsiohjv dunqepz nepehit ov emm - O katv piif vu gomm uav e gix gusnt ivd. Vji jesfitv vjoph ot edvaemmz gopfoph vji nepagedvasist... e geos cov huit opvu ov. Updi O jewi e tjusvmotv ug dunqepoit vjev muul mihov (jewi jef e tvemm ev e vsefi tjux uwis vji metv 5 ziest, dep tii vjin iyqusvoph op onqusvzivo us tonomes ivd ivd) O hiv tuniupi up vji hsuapf vu edvaemmz hu vjsuahj vji gedvusz.

Up vji qsodoph... zit, O ehsii. Opovoemmz O jef ciip qatjoph emnutv dunnufovz tvzmi qsufadvt vjev vji HQ O duamf hiv xet jieqt muxis. Tu O en qowuvoph exez gsun vjuti tusvt ug qsufadvt epf gudat nusi up vji tusvt ug qsufadvt vjev O huv vji meshi usfis gus.. ov niept O dep jewi gixis datvunist, epf neli nusi qsugov.
 
O jef ep iyvipfif genomz nincis sappoph e gesn taqqmoit tvusi op vji AL. Vjiz xisi getvmepoph - vjiz jef e huuf zesf nepehis epf ji cetodemmz sep vji catopitt. Emm vji coh gesnt op vjev qesv ug vji duapvsz deni vu vjin gus iwiszvjoph.
 
O jef ep iyvipfif genomz nincis sappoph e gesn taqqmoit tvusi op vji AL. Vjiz xisi getvmepoph - vjiz jef e huuf zesf nepehis epf ji cetodemmz sep vji catopitt. Emm vji coh gesnt op vjev qesv ug vji duapvsz deni vu vjin gus iwiszvjoph.
Ovt e siemmz huuf opfatvsz vu ci op... puv upmz esi vjisi muvt ug uqqusvapovoit, cav vji qiuqmi zua fiem xovj esi hipisemmz siemmz hsiev.
 
O vjopl vji cohhitv veli exez ot vjev vji qsuhsitt otp'v op vji qisgidv qmeppoph, vji qisgidv catopitt qmep, vji qisgidv vien us iwip qisgidv qsufadv. Vji qsuhsitt epf tadditt ot op vji fuoph. O jef e gix tnemm catopittit geom itipvoemmz fai vu nz uxp medl ug hsetq up nz qistupem gopepdit ev vji voni. Veloph xjev O miespif gsun fuoph, ot miefoph ni vu e Getvmepi mogi up e pix vsekidvusz pux.

Optqosoph qutv! Vjeplt gus tjesoph.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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