Read Millionaire Fastlane
- May 5, 2014
Maybe. But you can't take advantage of a trend from the future.I think the best thing for us to do is reconvene this discussion in twenty years time and see what the state of veganism is like then.
I think anyone getting into Veganism as a business opportunity right now is smart.
I think that anyone starting a Veganism based business, and not planning an appropriate adaptation away from Veganism within the next 3 years is setting themselves up for a F*ckton of wasted time and heartache.
My former employer fell into this very trap with Paleo. They overly entrenched in a Paleo product and then dietary trends shifted within their niche and the mainstream and they were left scrambling.
AND this was knowing and accepting that Paleo would shift out of popularity at the time when it was most popular. For those in Vegan-based businesses, it's a danger of which you must really be aware.