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NOTABLE! One Simple Rule That Will 10x Your Results

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Jon Anthony

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Hey. My name's Jon.

You may have heard of me in my previous post...

Everything I Learned From Blogging $0 to $15k/month

If not, that's fine. I just wanted to share something with you today.

This simple mindset shift has literally helped me 10x my life.

I'm not going to make you wait for it. Here it is:

Double down on what's working, and cut the rest.

That's it. Find the 10% of things that are working, and double down.

Triple down. Quadruple down. Quintuple down.

100x down.

Now, briefly, here's some examples on how this works...


A Powerful Example
About four months ago, I started to realize that at least 50% of my daily profits were coming from a very specific post, and a very specific affiliate.

So, what did I do?

Did I spend countless hours working on other things, that might seem PROMISING, but haven't actually been PROVEN to work yet?

Of course not.

I just started putting 10x the effort into that one post. I got back links, did more SEO, changed the copy, added some more affiliate links...

And what do you know? My affiliate sales jumped up from around $15/day to $35/day.

Awesome. So, again, what did I do?

Did I tell myself: "Oh gee, there's this thing I want to try, but I don't know if it'll work yet!" and then spend countless hours working on that thing?

No. f*ck no. God no.

Instead, I just 10x'd my effort into that one post, AGAIN.

This time, I created a very specific email widget, to collect emails SPECIFICALLY for people in the mindset of this post. They were looking for a specific thing, and I gave it to them.

(PS - Search intent is huge for SEO, don't ignore this).

I made a huge email sequence, that slowly turns them into prospects.

Then, within about a couple weeks, what do you think happened?

My affiliate sales from just that ONE post (I have 200+ posts) started cracking $100-200/day.

That's $3k to $6k per month, from just one post, and a few tweaks.

So. Again, what do you think I did now? Do I just stop? Do I work on some random thing I don't know anything about? No.

I found similar posts to this one, and did the exact same. I found other affiliates, and did the exact same. I LASER-FOCUSED my marketing, and email magnets, to one thing.

Again, just like magic, the other affiliates that were only doing $10/day max, started doing $100-200/day max.

This is the power of focus.


Apply it to EVERYTHING!
Don't just think of this as being isolated.

It's not.

You can apply this concept to ANYTHING, as WIDE and as DEEP as you want.

Take business, for example.

Did you have a certain email you sent to your list, that did REALLY well?

Okay... so why not add it to your welcome drip?

Did you have a certain advertisement, that had a whopping 10% CTR?

Great. Start figuring out how the f*ck you can plaster that everywhere in sight.

Or maybe you get 80% of your profit, from only 20% of your clients.

Great. Do some market research, and create a $50,000 high end product so you can sell just a few of them. That's your year's salary right there, for just a couple weeks of work.

Whatever it is, find what's working, and double down on it.

Anything else? Either outsource it, automate it, or ignore it.

Plain and simple.
 

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Jon Anthony

Jon Anthony

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Eskil

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Excellent advice. Same thing can be applied to task priorities. I always try to prioritize my tasks by first doing the ones that are income-generating (directly or indirectly), then doing the others.
 

MJ DeMarco

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Great post and agree 100%, marked NOTABLE!

This also applies to multiple projects at once...

Chapter 43, The Millionaire Fastlane, Monogamy V Pologamy

Give the grease to what is working, not to what you want to work.
 

Ronak

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Common sense, which is unfortunately not common.
You could make a lot of money as a consultant simply asking companies what marketing has worked the best in the past and simply double down on that and cut the rest.

Also a similar philosophy to the book The One Thing. Beyond 80/20, the principle applies to 95/5 and even 99/1. We tend to develop a myopia as to what we should be doing with our own stuff.

Good practical example!
 

stevedg

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Aug 17, 2015
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AMAZING post! Thanks for sharing. Would love to learn more about your huge email sequence! I'm actually planning my email sequences today haha
 

andrewbaltimore

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Thanks for that, I'm gonna implement in my strategy because I think I really need it.

What company/software do you use for the emails?

I was using Mailchimp but it became too expensive for non commercial emails
 

Frank H.

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I think GetResponse is the best platform for email sequences. I have had success there when trying to expand my brand to ten products.
 

Kevin88660

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Good advice. But I approach it with a little sophistication.

Keep doing what it is working now and double your investment and efforts into it. But don’t give up totally on what could be potentially working in the future.

You never know when a bad approach turns good due to external factors. I am in the sales business where I keep multiple streams of prospecting strategies at the same time. Even the mediocre strategies (but with good theoretical foundation on how they are supposed to work). I just spend less time on them.

You never know when they suddenly start to become good. Just like good strategies have down periods too and some can eventually become “not working” one day.
 

AppleUnited

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Jan 26, 2019
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Thanks for sharing. Sometimes I will fall into the trap of trying new things, hoping to expand my revenue sources, but at the same time neglecting what is working and failing to bring it to the next level.
 

Danny Sullivan

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Somewhat off-topic, but this reminded me of a AthleanX Video about "Best Effort" which i added for the ones that are interested:

 

Frank H.

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Brilliant post! A post that is off topic is better than no post.
 

advantagecp

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Did not read.

Let me explain.

Paragraphs. Use them.

A paragraph organizes the written word.
 

Charnell

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100% facts. My content is going to take a bit to mature, marinate, and start working that SEO magic.

What works in the meantime? Cold b2b email! Closing on the first message in some cases, otherwise, I have a series of follow-ups.

I can spend $100 on an article or two that may give a return and be an asset in 9 months or spend that money on 400 prospects (or a cigar + whiskey and do it myself in one long a$$, boring Saturday afternoon) and have a paying customer tomorrow, next week, and a week after that.

thinking_face.emoji

Did not read.

Let me explain.

Paragraphs. Use them.

A paragraph organizes the written word.
Something about old dogs and new tricks.
 

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Jon Anthony

Jon Anthony

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Read Millionaire Fastlane
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Jan 5, 2019
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Did not read.

Let me explain.

Paragraphs. Use them.

A paragraph organizes the written word.
Let me explain.

There's this thing...

Known as a writing style.

The days of encyclopedia paragraphs are over, old man.

The days of Twitter writing are in.
 

Bearcorp

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Did not read.

Let me explain.

Paragraphs. Use them.

A paragraph organizes the written word.
Refusing to educate yourself with gold nuggets of information due to the way it's written? Not exactly taking advantage of this notable thread then are you ;)
 

Eric Flathers

Contributor
Feb 9, 2019
31
56
107
Nomad
Hey. My name's Jon.

You may have heard of me in my previous post...

Everything I Learned From Blogging $0 to $15k/month

If not, that's fine. I just wanted to share something with you today.

This simple mindset shift has literally helped me 10x my life.

I'm not going to make you wait for it. Here it is:

Double down on what's working, and cut the rest.

That's it. Find the 10% of things that are working, and double down.

Triple down. Quadruple down. Quintuple down.

100x down.

Now, briefly, here's some examples on how this works...


A Powerful Example
About four months ago, I started to realize that at least 50% of my daily profits were coming from a very specific post, and a very specific affiliate.

So, what did I do?

Did I spend countless hours working on other things, that might seem PROMISING, but haven't actually been PROVEN to work yet?

Of course not.

I just started putting 10x the effort into that one post. I got back links, did more SEO, changed the copy, added some more affiliate links...

And what do you know? My affiliate sales jumped up from around $15/day to $35/day.

Awesome. So, again, what did I do?

Did I tell myself: "Oh gee, there's this thing I want to try, but I don't know if it'll work yet!" and then spend countless hours working on that thing?

No. F*ck no. God no.

Instead, I just 10x'd my effort into that one post, AGAIN.

This time, I created a very specific email widget, to collect emails SPECIFICALLY for people in the mindset of this post. They were looking for a specific thing, and I gave it to them.

(PS - Search intent is huge for SEO, don't ignore this).

I made a huge email sequence, that slowly turns them into prospects.

Then, within about a couple weeks, what do you think happened?

My affiliate sales from just that ONE post (I have 200+ posts) started cracking $100-200/day.

That's $3k to $6k per month, from just one post, and a few tweaks.

So. Again, what do you think I did now? Do I just stop? Do I work on some random thing I don't know anything about? No.

I found similar posts to this one, and did the exact same. I found other affiliates, and did the exact same. I LASER-FOCUSED my marketing, and email magnets, to one thing.

Again, just like magic, the other affiliates that were only doing $10/day max, started doing $100-200/day max.

This is the power of focus.


Apply it to EVERYTHING!
Don't just think of this as being isolated.

It's not.

You can apply this concept to ANYTHING, as WIDE and as DEEP as you want.

Take business, for example.

Did you have a certain email you sent to your list, that did REALLY well?

Okay... so why not add it to your welcome drip?

Did you have a certain advertisement, that had a whopping 10% CTR?

Great. Start figuring out how the F*ck you can plaster that everywhere in sight.

Or maybe you get 80% of your profit, from only 20% of your clients.

Great. Do some market research, and create a $50,000 high end product so you can sell just a few of them. That's your year's salary right there, for just a couple weeks of work.

Whatever it is, find what's working, and double down on it.

Anything else? Either outsource it, automate it, or ignore it.

Plain and simple.
This is great advice. Its why testing your ads is so important. I tell clients to make three ads and do a small test to see which one does best then pour the rest of the that marketing budget into that ad.

I agree the statistics are on your side with the double down method, it's like splitting A's at Black Jack
 

advantagecp

Bronze Contributor
Feb 7, 2015
95
128
124
61
Let me explain.

There's this thing...

Known as a writing style.

The days of encyclopedia paragraphs are over, old man.

The days of Twitter writing are in.
Yes, it is a writing style.

Let me explain.

It is a cliched style which is far from new, weedhopper.

Research.

It is your friend.
 

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