Hi Jessica
As someone that purchased planners, It was because they had an audience and the planners were just an 'extra' string to their bow.
Not sure where you're based but I have previously dabbled with the Female Entrepreneurs Association and the like.
They sold planners to their already growing customer base of 100k plus.
If I was looking for a planner now, I'd be hashtag searching - #businessplanner #femaleplanner #workplanner
I have never signed up for a 'pre launch'. I want to see the product being used and reviews.
This is my own experience and views and the problem is, you end up in a scroll hole of 100's of other planner sellers on social media and think yours will never work.
My most recent business that has launched, I never once looked at competition to compare or grow myself and I think that paid that off.
Its like, when you're not looking, it comes to you, now I am busy and making sales, I realise how many other 1000's of people are doing just what I am, but that hasn't stopped me making 4k in 8 weeks...
I would worry less about strategy, share the crap out of the product and send freebie versions out to REAL influencers on socials, the ones that don't come to you.
Influencer marketing has worked well and I've only done it twice in swaps for a free product.
As someone that purchased planners, It was because they had an audience and the planners were just an 'extra' string to their bow.
Not sure where you're based but I have previously dabbled with the Female Entrepreneurs Association and the like.
They sold planners to their already growing customer base of 100k plus.
If I was looking for a planner now, I'd be hashtag searching - #businessplanner #femaleplanner #workplanner
I have never signed up for a 'pre launch'. I want to see the product being used and reviews.
This is my own experience and views and the problem is, you end up in a scroll hole of 100's of other planner sellers on social media and think yours will never work.
My most recent business that has launched, I never once looked at competition to compare or grow myself and I think that paid that off.
Its like, when you're not looking, it comes to you, now I am busy and making sales, I realise how many other 1000's of people are doing just what I am, but that hasn't stopped me making 4k in 8 weeks...
I would worry less about strategy, share the crap out of the product and send freebie versions out to REAL influencers on socials, the ones that don't come to you.
Influencer marketing has worked well and I've only done it twice in swaps for a free product.