Hi there, any marketing experts around could give me there opinion and possible feedback?
I created a productivity planner specifically for people desiring to escape unfulfillment and make a career change. I started posting on Instagram @mypurposediaries about how to overcome the fears that often hold people back from making the leap as part of my content marketing strategy. I will eventually move on to posts about productivity. I am doing all this in hope it will eventually build demand for my planner but I'm concerned that my indirect marketing approach may not attract planner enthusiasts like myself. (I haven't posted any pictures of my planner yet because I didn't want to come off salesy and figured I'd wip it out in 3-6 months).
On the other hand, I am wondering if I should be taking a more direct marketing approach by displaying my planner like #planneraddicts on Instagram do. I preferr to do this but because I do not yet have the planners in stock (I have to save up or launch a pre-sale to raise $3000 for planner) I am afriaid I would have to turn away potential customers.
I'm so confused because I really want to start a planner journal business and start making sales soon but don't want to overstep buy baing salesy if I need to focus on indirect content marketing first. Yet I see how for ex: interior designers will post pictures of them designing their home to build a portfolio and are able to snag up clients and slowly grow their business so I'm worried I'm doing this marketing thing wrong
What should I do?
Thanks!
I created a productivity planner specifically for people desiring to escape unfulfillment and make a career change. I started posting on Instagram @mypurposediaries about how to overcome the fears that often hold people back from making the leap as part of my content marketing strategy. I will eventually move on to posts about productivity. I am doing all this in hope it will eventually build demand for my planner but I'm concerned that my indirect marketing approach may not attract planner enthusiasts like myself. (I haven't posted any pictures of my planner yet because I didn't want to come off salesy and figured I'd wip it out in 3-6 months).
On the other hand, I am wondering if I should be taking a more direct marketing approach by displaying my planner like #planneraddicts on Instagram do. I preferr to do this but because I do not yet have the planners in stock (I have to save up or launch a pre-sale to raise $3000 for planner) I am afriaid I would have to turn away potential customers.
I'm so confused because I really want to start a planner journal business and start making sales soon but don't want to overstep buy baing salesy if I need to focus on indirect content marketing first. Yet I see how for ex: interior designers will post pictures of them designing their home to build a portfolio and are able to snag up clients and slowly grow their business so I'm worried I'm doing this marketing thing wrong
What should I do?
Thanks!
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