So "official" launch was today although i've been dripping things in over the last week.
Sort of hard to explain (still trying to nail my elevator pitch) but i'll try. I've become a re-seller for a firm that does identity resolution, essentially we can track all the URL level activity a person does online going back about 4 months (they purchased the data on about 250 million US citizens and then fed it to a machine learning algorithm to resolve the identities)
More of a "great money" via someone elses coat tails thing than legendary money but I feel IOT is going to make a lot of people very rich in the coming decade.
Anyway what you do with that is, you pick any end result where the persons buying journey would be an online thing, say you sell 2018 honda accords, you feed the machine learning software 100 or 1000 or however many names of people who purchased that car in a certain geographic region, then it goes back through and looks for correlates. Say 80% of people who bought that car went o a certain mountaineering website 3 months ago and then of that 80% 65% all went to the same blog within the last month, why? who cares - its a data correlate.
So now we have some semblance of an idea about the path to purchase and we can do retargeted ads along that journey, the thing is though, since I actually know what behaviors i'm looking for, and I have the resolved identity of basically every american adult I can retarget them across any platform (i'm not beholden to facebook or google or linked or tiwtter, or a phone call or email...I can hit them anyway I want, the datas permanent and portable (unlike cookies that expire) . Part of the identity resolution is that we know the Ip of the persons desktop, laptop, cell phone. The main email and accesory emails (about 4 per person) it goes on an on.
The applications are obviously pretty much endless , right now i'm focusing on personal injury law (with a few forays into mortgage brokers and some attempted contacts with larger commercial real estate folks) . I can hire out the actual "use" of the data to another firm and just focus on client growth , you get a lot cheaper CPC when you tell an ad network you want to target "jan" or "bob" or "someone who behaves exactly like jan or bob" rather than targeting demographically and the fact that you can begin targeted ads so early in the journey (in some cases before the client has even consciously decided they actually are in the market for a product) you get much better close rates (in theory) . Targeting the, small % of people currently in the market for a good or service instead of anyone with a heartbeat.
I figure B2C is the simplest way to get some wins under my belt and then I can go for B2B or big fish (such as the large commercial real estate I mentioned, actually its mobile home park investors i'm targeting).
Sell a million people something for 5 dollars or one person one thing for 5 million right?
Anyway , I have a semi automated linkedin system lined up (getting 3 different calendar apps to play nice wasn't fun) but it looks like a steady diet of the dreaded "cold call" is in my future as well, I sort of don't know how many clients I actually need to be financially independent yet. People aren't exactly screaming into bullhorns what their closing rate is on clients and how much it currently costs them to acquire a lead (if they even know), one site said 200-400 for an exclusive lead is within reason (I would need...6-12 clients at those prices to be free) but i'm gonna start myself at a much smaller margin and make sure i'm not just whistling dixie (the easiest person to lie to is yourself)
Sort of hard to explain (still trying to nail my elevator pitch) but i'll try. I've become a re-seller for a firm that does identity resolution, essentially we can track all the URL level activity a person does online going back about 4 months (they purchased the data on about 250 million US citizens and then fed it to a machine learning algorithm to resolve the identities)
More of a "great money" via someone elses coat tails thing than legendary money but I feel IOT is going to make a lot of people very rich in the coming decade.
Anyway what you do with that is, you pick any end result where the persons buying journey would be an online thing, say you sell 2018 honda accords, you feed the machine learning software 100 or 1000 or however many names of people who purchased that car in a certain geographic region, then it goes back through and looks for correlates. Say 80% of people who bought that car went o a certain mountaineering website 3 months ago and then of that 80% 65% all went to the same blog within the last month, why? who cares - its a data correlate.
So now we have some semblance of an idea about the path to purchase and we can do retargeted ads along that journey, the thing is though, since I actually know what behaviors i'm looking for, and I have the resolved identity of basically every american adult I can retarget them across any platform (i'm not beholden to facebook or google or linked or tiwtter, or a phone call or email...I can hit them anyway I want, the datas permanent and portable (unlike cookies that expire) . Part of the identity resolution is that we know the Ip of the persons desktop, laptop, cell phone. The main email and accesory emails (about 4 per person) it goes on an on.
The applications are obviously pretty much endless , right now i'm focusing on personal injury law (with a few forays into mortgage brokers and some attempted contacts with larger commercial real estate folks) . I can hire out the actual "use" of the data to another firm and just focus on client growth , you get a lot cheaper CPC when you tell an ad network you want to target "jan" or "bob" or "someone who behaves exactly like jan or bob" rather than targeting demographically and the fact that you can begin targeted ads so early in the journey (in some cases before the client has even consciously decided they actually are in the market for a product) you get much better close rates (in theory) . Targeting the, small % of people currently in the market for a good or service instead of anyone with a heartbeat.
I figure B2C is the simplest way to get some wins under my belt and then I can go for B2B or big fish (such as the large commercial real estate I mentioned, actually its mobile home park investors i'm targeting).
Sell a million people something for 5 dollars or one person one thing for 5 million right?
Anyway , I have a semi automated linkedin system lined up (getting 3 different calendar apps to play nice wasn't fun) but it looks like a steady diet of the dreaded "cold call" is in my future as well, I sort of don't know how many clients I actually need to be financially independent yet. People aren't exactly screaming into bullhorns what their closing rate is on clients and how much it currently costs them to acquire a lead (if they even know), one site said 200-400 for an exclusive lead is within reason (I would need...6-12 clients at those prices to be free) but i'm gonna start myself at a much smaller margin and make sure i'm not just whistling dixie (the easiest person to lie to is yourself)
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