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Buy it each time for each site you make. It helps support the theme makers (they don't actually make all that much) and it is just the ethical thing to do. They are like $15.
As long as you buy each time (let's say with an HTML theme) you are covered. That isn't so clear on the site but it is what they are designed/sold to do. It is mostly web designers using these and reselling them to businesses - they know that. They just don't want people buying one and then selling it 100 times without ever paying again.
I actually think HTML themes is an area someone could set up a very solid Fastlane business. A theme with the "sales system template" built-in would be amazing - like the blank outline shows you what to focus on in each section and how to move people to take action. I had debated making one before - not a design-focused theme but a sales-focused theme.
As long as you buy each time (let's say with an HTML theme) you are covered. That isn't so clear on the site but it is what they are designed/sold to do. It is mostly web designers using these and reselling them to businesses - they know that. They just don't want people buying one and then selling it 100 times without ever paying again.
I actually think HTML themes is an area someone could set up a very solid Fastlane business. A theme with the "sales system template" built-in would be amazing - like the blank outline shows you what to focus on in each section and how to move people to take action. I had debated making one before - not a design-focused theme but a sales-focused theme.
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