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MJ DeMarco
I followed the science; all I found was money.
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At some point on your journey, you will know "it's enough" -- might not be a number per se', but a feeling.
Read this from @biophase from this thread:
https://www.thefastlaneforum.com/community/threads/success-story-biophase.328/page-3#post-569881
THIS ^^^^^^^^^^ IS WHAT "ENOUGH MONEY" LOOKS LIKE.
Read this from @biophase from this thread:
https://www.thefastlaneforum.com/community/threads/success-story-biophase.328/page-3#post-569881
My last update was June 2015 so it's only been 15 months.
Ecommerce and Amazon has pretty much been the same. Although I think that my update in 2018 may be different since Amazon just changed their review and giveaway policy. That did not affect me at all since I don't use those tactics, but I wonder what new strategies people will come up with now.
I've been doing this for almost 10 years now and my outlook has changed in the past year. Honestly, making money does not excite me anymore. After a while the sales numbers are just numbers and everything is the same. It's just like being at the same job for 10 years, except you own it.
I started a new business last July and its largest expense is its charitable portion. I am finding that the charitable portion is the most fulfilling part of this business. I don't look at the bottom line. The goal is this business is not to maximize profits or even to make money. My mind has shifted a little and I'm beginning to understand the likes of Elon Musk, Tony Hsieh and Jeff Bezos.
These guys are obviously not in it for the money. If you ever wonder how Amazon can afford to ship you a $10 order 2 day UPS air for free, the answer is that they really can't. They are losing money on your order. As an ecommerce person, that made no sense to me, until now. Think about how 2 day shipping is almost the norm now. In 3 years, same day delivery could be the norm. 9 years ago, I was charging $19.99 for ground shipping and people were paying for it.
My point is that Amazon turned 2 day shipping into the speed that we expect online orders now. They sacrificed profit to improve online delivery to the masses. Think about this value add for us as consumers as a whole. They did something that everyone thought was insane, and paved the way for all consumers to get 2 day free shipping from many other stores.
Because my goal is not profit per sale now, I am free to do things that sound crazy. For example, I can price my product at $5 and lose $1 on each sale and happily sell 2000 of these and lose $2000. Why? Because each sale is beneficial to my cause. So in my head I'm donating an extra $2000 to a cause.
This is problem for my competitors who are trying to make money because I can and am willing to lose money for months on a product now. How can they compete against a person who is not trying to make money? So when all my competitors are at $15 and I am at $5 and running $.80/PPC, they are probably wondering WTF?
I'm not doing all of this to lose money. I understand that I am building something here that may take 3-5 years. I am building a brand and an organization that will be counted on in the future for a steady stream of donations. It's not just about me and how much goes into my pocket. I can afford to lose money or break even now, but as the company grows and matures I will being to tighten the costs and make it profitable. Every order doesn't need to be profitable, but at the end of the year, the company should make at least $1.
I literally think years in the future now. I don't look at this year or next year. I try to picture what the company will look like in 2020. It's a very different mindset for me now.
There are things that I want to do with my current business that sound crazy and definitely will lose money per transaction. For example, I have a product selling for $60, cost is $35, shipping is $20 (it's huge). How could I possibly sell this on Amazon? No way right? But now I'm thinking, maybe I could run this at a loss for one year and figure it out during this time. Not sure, how I'll solve it but I need to try vs. just giving up right?
(more to come)
THIS ^^^^^^^^^^ IS WHAT "ENOUGH MONEY" LOOKS LIKE.
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