Andy Black
Help people. Get paid. Help more people.
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Amen.A hundred percent.
As an entrepreneur, I'm tired of articles (probably written by freelance writers) emphasizing how important your personal brand is. What happened to good old brands that you buy simply because they offer great services or products? Do you want your costumers to read about you or your product and the results it can generate for them?
Moreover, if you have a personal brand business, good luck selling it (I know this painfully well). If you can't sell it because it won't run properly without you, it's more of a career than a proper business.
As a client, I'm tired of it, too. I don't care who's the CEO of Logitech. I don't care one iota about his "personal brand." I don't want to subscribe to a blog about their products or read about their employees. All I care about is that I bought their mouse and it's the best mouse I've ever used.
Building a personal brand can make entrepreneurs focus on the wrong thing. It's not about you - it's about what you can do for the client. You don't have to share what you had for breakfast and plaster your face all over your website because they say that people buy from people. It's what you offer that counts, not who you are.
First and foremost, people care about themselves. I'd rather buy a great product from a "faceless" company than an average product from a "personal brand."
Now where’s that “What’s the current gold rush?” thread so we can add “personal branding” to it?
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