• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Join 40,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

RANT How deep does this "FAKE GURU" market actually go?

Discussion in 'Chat Scripted Dogma/Indoctrination' started by TreyAllDay, Aug 8, 2018 at 1:26 PM.

  1. TreyAllDay
    Offline

    TreyAllDay Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    277
    Likes Received:
    596
    Joined:
    Feb 9, 2016
    Gender:
    Male
    Location:
    Edmonton, AB
    Rep Bank:
    $3,702
    Hey All,

    Just a bit of a rant/curious what peoples opinions are. How do you all gauge business courses, business gurus/personalities online, advice, etc? Who do you like, and what do you like about them? Or do you avoid the whole online business guru/advice/courses market all together?

    I know MJ had a section on this but I've noticed how difficult it is to tell if people are legit. IE: I looked up to guys like Daymond John and watched all his interviews, but then I noticed he's licensing out his name to do online webinars on "making money" in my city. I was just watching Shark Tank and he was blatant doing product placement for a phone. Why would someone so successful bother? Same with Grant Cardone - seemed legit at first but why are these guys charging $4000 for seminars on sales? You don't seem to ever see guys like Mark Cuban or Elon Musk selling courses or doing product placement for an extra buck.

    Is the internet an unreliable place to find these podcasts,courses,advice, etc? All one big upsell?
     
  2. Mattie
    Offline

    Mattie Platinum Contributor Speedway Pass

    Messages:
    2,604
    Likes Received:
    3,403
    Joined:
    May 28, 2014
    Gender:
    Female
    Location:
    Michigan
    Rep Bank:
    $24,759
    I've listened to a lot of individuals over the last 29 years, but more so in the last ten years on a regular basis. I believe you can tell after awhile what separates the legit from the the fake guru's. This depends on what social class they're aiming for in their area as well as social group. Of course, they adapt it to the level a person is at in their growth and psychological development. In 2018 online you will find more individuals who are just following the trend and the heard.

    These ones to me seem to be a lot of the blind leading the blind. They're young, naive, and don't have experience. They do have knowledge and education, but they mislead people because if you don't have the life experience you're only projecting what you hear and believe it may be line in the process. You might have the words, but may be giving inaccurate information since you haven't tried it out yourself, experienced whether it works or not. I've run into some who deliberately sabotaged their audience.

    I think for the famous authors, there's some who have gone through the process and might be aiming at certain parts of the process and journey. There are others who have gone all the way to the top, know the process, have the experience, and have good intentions of giving valuable information to help us learn. While this may also be debatable on what they're talking about in a particular niche. There are others who do add in the bells and whistles and do what you're talking about.

    Even in clothing and presentation you can tell who will last long-term and short-term because of their appearance. When I watch a lot of them, I kind of get a impression right away just by the way they present themselves. What's in the background, who is in the back ground, what is the video about, what kind of advice, what is drawing attention to them. Some of it is more entertainment than actual business oriented or actual valuable information. Which comes down to who is watching and why? Some of it is aimed at side walkers, slowlane, and fastlane. For me it's just been weeding out what is valuable and throwing out the junk. If I find something I feel is important I'll make notes.

    in 2018 I'm not inclined to waste my time on listening to just anyone. I think that comes along with maturing, growing, and developing. You know what to spot and eliminate. Where your focus goes, your attention goes. You can waste your time focusing on the wrong people. I've heard there is a point where you just have other people do all the researh, read books, and not wast your time at all.

    You have to remember there are different human developmental stages. As an author I've noticed with some I have followed over the last 23 years there content, books, and video's grow with them and depending on where they're lives have taken them. This is every writer, authority, and leader.

    You can only teach what you know, where you're at in the process, and what you've experienced. This is where most people will find out there are fake guru's, but you don't know they are until you've weeded through a lot of them over a long-period of time, get familiar with how things work, and educated just on the process of business, what happens behind the scenes, and how it is created. If you're just the average person unlike ourselves being in this forum, they're unaware of the dynamics of creating a informational product. They don't know where it comes from. They just turn on a video, buy a book, check one out of the library, or buy one based on reviews if they read it. We've all done this.

    Back when I was younger, I did the same thing. I would hang out in book stores, stand there sifting through the isles of books, reading the covers, and buy one. Little did I know I would be in this forum, become a writer, and author myself, learn how it's all created, the hard work, dedication, and devotion.

    I do have to laugh because in 2011 I thought writing a book was easy. You just sit down and write a novel and it will sell. No that's not exactly how it works. There's so much to learn about writing a novel and getting everything structured, organized, dialogue, screen writing, novel writing, and a whole list to learn. There is even the element of business, publishing, editing, advertising, and of course if you're just the buyer and consumer of any product you will have no clue about the work that went into the product. You are just concerned with what's in front of your face and whether it sounds good by how it's described, what it can do for them, and whether they feel it's something valuable at the point in their life they find it.

    You make money off people not being educated and I suppose this is the lesson we learn if we choose to educate ourselves and learn a different angle of life. My favorite guru is Bear Bryant and what he taught he Juncition Boys.
     
    Last edited: Aug 8, 2018 at 2:28 PM
  3. MTEE1985
    Online

    MTEE1985 Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    90
    Likes Received:
    170
    Joined:
    Jun 12, 2018
    Gender:
    Male
    Rep Bank:
    $912
    All with a grain of salt. There is some tremendous content out there, there is much more that is absolute garbage.

    The message in Unscripted I think you’re referring to is whether these “gurus” are wealthy from what they publicly preach or covertly practice.

    I respect MJ because he accomplished first and then wrote about it. I respect Daymond John because he was a grinder and made it happen first before his writing.

    My personal philosophy is to stick to reading books. If the book is good and they’ve ACTUALLY done what they are writing about then I’m interested in other content. Much easier to put up content online and portray success than it is to sell millions of books.
     
    Roli, Lauryn, Xeon and 7 others like this.
  4. rogue synthetic
    Offline

    rogue synthetic * Not actually Rutger Hauer Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    144
    Likes Received:
    476
    Joined:
    Aug 2, 2017
    Gender:
    Male
    Location:
    New Zealand
    Rep Bank:
    $3,068
    This is the secret, here. Over the last 2 years I have read I don't even remember how many business books to get a feel for the territory. If an author says something that hits me in the gut, I trust that feeling and I'll follow it down the rabbit hole for a few steps.

    At the minimum a book will be a good indicator of whether you want to move ahead.

    Another thing: excluding the really high-ticket stuff, the $5K courses and the $25K plus mastermind groups which I can't comment on, I haven't come across a case yet where there is new information at the higher level.

    Most of the big name players I've dealt with will spill the beans (or most of it anyway) in the front end offer. They're making the green on the back end, with the audience that wants more hands-on or DFY services.

    You can trust your BS detector most of the time. If you're here and you've been around this stuff for a little while, you'll start to get a sense for what is legit and what is garbage.
     
  5. Kruiser
    Offline

    Kruiser Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    50
    Likes Received:
    143
    Joined:
    Aug 22, 2017
    Gender:
    Male
    Location:
    West Coast
    Rep Bank:
    $885
    I just follow the recommendations of people I trust and who are far ahead of me in this entreprenurial journey.
     
    Xeon and TreyAllDay like this.
  6. TreyAllDay
    Offline

    TreyAllDay Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    277
    Likes Received:
    596
    Joined:
    Feb 9, 2016
    Gender:
    Male
    Location:
    Edmonton, AB
    Rep Bank:
    $3,702
    Agreed - it sounds a bit stupid but MJ is almost the only "expert" I trust because he's upfront that his book is fastlane, for example. But even the people who have "DONE IT" I have a hard time trusting lately because it seems like a lot are just moving from hustling to using their reputation as a crutch for these courses, books, etc. Tony Robins hustled and built a successful business but now he's selling this bullshit financial advice.
     
    BrooklynHustle, Lauryn, Xeon and 3 others like this.
  7. TreyAllDay
    Offline

    TreyAllDay Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    277
    Likes Received:
    596
    Joined:
    Feb 9, 2016
    Gender:
    Male
    Location:
    Edmonton, AB
    Rep Bank:
    $3,702
    Agreed on the BS detector!
     
    Xeon likes this.
  8. MTEE1985
    Online

    MTEE1985 Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    90
    Likes Received:
    170
    Joined:
    Jun 12, 2018
    Gender:
    Male
    Rep Bank:
    $912
    Exactly right about leveraging their reputations for more money. So that is where as stated above you have to use your personal BS meter and decide what is useful to you.

    I am a fan of Tony Robbins work in general because he achieved so much from humble beginnings. Would I have been an early adopter of his? Hell no because he didn’t have any credibility when he was starting. I’ve also read “Money” and thought it was a waste of my time.

    If I can get just one little thing out of anything I read then I consider it worthwhile. Anything more is a bonus. You’ll probably never agree with 100% of what somebody is putting out there.
     
  9. dzackb3l
    Online

    dzackb3l New Contributor I've Read UNSCRIPTED

    Messages:
    10
    Likes Received:
    15
    Joined:
    Jul 27, 2018
    Gender:
    Male
    Location:
    Edmonton, AB
    Rep Bank:
    $88
    Cheers from Edmonton :) I saw that one for Daymond the last couple of days on my FB Feed. Same with Cardone, I have always liked the guy but then started to feel that he is a little bit off. About a year ago I went to an event where they claimed Robert Kiyosaki would be there, but no, some random guy shows up starts talking about Real Estate Investment and all that BS, then join us for our seminar in Calgary for $997 or whatever that pricing strategy they are doing now, and the funny part, NO QUESTIONS were allowed. He had a script to recite and that was it.

    I would definitely join the rest of the people around here and say that your best bet is since being here, you would clearly be able to identify the BS from the legit. Another one super ANNOYING in my world is, TAI LOPEZ, this guy is just unbelievable, I don't know how he made all the money he claims to have etc... But clearly, from selling all the programs and books etc... you can be more than a MILLIONAIRE! Then invest that money elsewhere. MJ, by the way, talks about this in Unscripted and in some of his YouTube videos.
     
    Xeon, TreyAllDay and Edwin Fernandez like this.
  10. Primer
    Offline

    Primer New Contributor

    Messages:
    7
    Likes Received:
    15
    Joined:
    Aug 3, 2018
    Gender:
    Male
    Rep Bank:
    $77
    I think your point about Elon Musk etc is really excellent has somewhat shaken my hyper reality...

    I mean you're absolutely right. How come you don't see the founders of AirBNB, Uber, Dropbox, Netlfix etc doing infomercials and posting gimmicky sales blogs?

    Excellent point.
     
  11. Merging Left
    Offline

    Merging Left Bronze Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    227
    Likes Received:
    417
    Joined:
    Jul 20, 2014
    Gender:
    Male
    Rep Bank:
    $2,548
    To play Devil's Advocate, you don't really see those folks hosting free informational sessions, either. They're too busy running their companies. I bet they would charge for their time if they had an info product.

    You can get business advice from Mark Cuban on Clarity.fm... for $166.67/MINUTE.
    upload_2018-8-8_14-32-51.png
    That's $10,000/hour. Sure, it's a conversation tailored to exactly your situation (maybe?), but is it that much different than a $2,000 seminar from another successful entrepreneur-turned-mentor?
     
    TreyAllDay and Argue like this.
  12. eliquid
    Offline

    eliquid ( Jason Brown ) Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    1,146
    Likes Received:
    5,120
    Joined:
    May 29, 2013
    Gender:
    Male
    Location:
    Louisville - Kentucky
    Rep Bank:
    $40,401
    I know it might be unfair to some of the real people, and might throw the baby out with the bathwater....

    But when I see multiple tiers of pricing to "get access to someone" and their info, I call the BS on it and move on.

    BTW I don't mean a book and then a consult. I mean the whole "my day rate is X" or you can "fly out to my boat" and also "mastermind with me on FB for X" etc type of stuff
     
  13. 404profound
    Online

    404profound Gold Contributor I've Read UNSCRIPTED Speedway Pass

    Messages:
    561
    Likes Received:
    1,165
    Joined:
    Aug 27, 2017
    Gender:
    Male
    Location:
    Desert of Desertion
    Rep Bank:
    $280
    I still wish I could wrangle Tony Robbins to get the ten bucks back I paid for his shitty book. He's arguably the king of the gurus, to the point where he has very intelligent people fooled that he knows what he's talking about. I guess physical stature and acting lessons can get you pretty far in the world of canned bullshit.

    Aside from him, you can't swing a dead cat and not hit one. Just have to be vigilant in discerning logical arguments from canned Barnum statements. 80 percent of anything worth listening to comes from only 20% of the voices.
     
    Roli, Xeon, TreyAllDay and 1 other person like this.
  14. Brad S
    Offline

    Brad S Bronze Contributor Speedway Pass

    Messages:
    49
    Likes Received:
    213
    Joined:
    Jan 23, 2014
    Gender:
    Male
    Location:
    New Jersey
    Rep Bank:
    $1,917
    Those who CAN DO, do.

    Those who CAN'T DO, fake teach.


    Those who KNOW don't speak.

    Those who SPEAK don't know.



    Sent from my SM-G950U using Tapatalk
     
    Yanna, pgonzalez, Nemolein and 8 others like this.
  15. MJ DeMarco
    Offline

    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

    Messages:
    26,034
    Likes Received:
    78,309
    Joined:
    Jul 23, 2007
    Gender:
    Male
    Location:
    Phoenix, AZ
    Rep Bank:
    $324,961
    Admin Post
    Very deep.

    Won't name names but...

    It's been proven you can get rich faking that you're rich.

    That reality has blown up the market with a bunch of bro-marketing posers who do nothing but rip other people's content. They have nothing original, not even the rented exotic car.

    Ah yes, the RK / Whitney business model. This is the old "free workshop" where you're greased for an entire day, told about the benefits of upping your credit card limits, and then told that your "Exclusive training" will only cost $10,000. But act now and run back to the room where our support staff is standing by as we'll only accept 100 spots. ;)

    Which one? He's got some good ones, and some bad ones...
     
  16. IceCreamKid
    Offline

    IceCreamKid With Great Power Comes Great Electricity Bill Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    883
    Likes Received:
    16,778
    Joined:
    Jun 8, 2010
    Location:
    California
    Rep Bank:
    $124,587
    "I'm a millionaire, just buy my course". Hmmm sounds legit.

    I bought a few courses in my earlier days. I wouldn't recommend buying 95% of the courses out there. Why? Because they don't usually teach you how to offer anything proprietary. Something UNIQUE. The Purple Cow.

    I'm sure you know how it's super trendy right now to be starting up your own Social Media Marketing Agency(Thanks Tai Lopez!). Literally EVERY DAY I get some inexperienced guy calling my biz with the same pitch probably given to them by a guru...

    "Just to prove my worth I'll run FB ads for you without charging any fees for now, you just pay the ad spend". EVERY DAY I get these calls and I hate it. I admire and respect the hustle, but there's no unique selling proposition there.

    Build a biz that offers something proprietary so you don't have 1,000 other people giving the exact same pitch. You'll have less competition(especially at the higher end) and will be able to command a higher price.
     
  17. jcvlds
    Online

    jcvlds Bronze Contributor Speedway Pass

    Messages:
    125
    Likes Received:
    132
    Joined:
    Jul 9, 2016
    Gender:
    Male
    Location:
    Mexico > Texas > Florida
    Rep Bank:
    $688
    Hey @IceCreamKid, I have read through so many of your threads and love everything you share.

    In your last quote for something proprietary, do you mean a “unique” spin to pitch your product/service/offer?

    I actually just read your carpet cleaning thread today, so got me thinking with this post.. what ‘unique’ thing were you offering in that biz that other carpet cleaners didn’t have?

    How can a social media ads manager pitch his service differently to you if it’s really the same service anyone else could offer, like carpet cleaning?

    Would love some wisdom :) thanks!





    Sent from my iPhone using Tapatalk
     
    Roli likes this.
  18. IceCreamKid
    Offline

    IceCreamKid With Great Power Comes Great Electricity Bill Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    883
    Likes Received:
    16,778
    Joined:
    Jun 8, 2010
    Location:
    California
    Rep Bank:
    $124,587
    I just mean that you need some kind of angle that no one else is offering. It could be anything i.e. really good branding, superior customer service, better smell, better taste, anything.

    1. All employees are licensed by the IICRC and background checked so you know you're not letting a criminal into your home.
    2. A proprietary blend of polymers, surfactants, and other cleaners for a superior result that stays cleaner longer.
    3. When we're on our way, we text you a link that shows you where the truck is in real-time(similar to Uber/Lyft)
    4. Guaranteed arrival on time or the cleaning is free.

    An important thing to mention is that none of these angles were my own idea. I browsed a ton of Yelp reviews from competitors and compiled a list of all the 1-star reviews until I started seeing what many of them had in common. Then I addressed all of the most common complaints in my advertising.

    We live in such a distracted world these days so it's easy to forget that the core of business is about understanding what the market wants and giving it to them. You just have to make sure to wrap it in a pretty bow because it's human nature to buy based on emotions, not necessarily on what's logical.

    For social media agencies, I think I'd just go the Andy Black route where basically I'm building my own brand. For example, everyone at this forum knows Andy as THE Adwords guy.

    So perhaps get some credibility by doing interviews, get into the newspaper, get some video testimonials, do whatever you can do build the personal brand.
     
    Last edited: Aug 8, 2018 at 11:28 PM
  19. The Abundant Man
    Offline

    The Abundant Man Contributor Read Millionaire Fastlane

    Messages:
    109
    Likes Received:
    95
    Joined:
    Jul 3, 2018
    Gender:
    Male
    Rep Bank:
    $406
    That's not their focus. Elon Musk doesn't care about infomercials. He only cares about going to Mars and a green planet Earth.

    Uber-Let's have regular people drive you to where you want to go.

    Netflix-You can rent DVD's online. Wait...now you can have all your favorite movies and tv shows online for just a monthly price.

    AirBNB-You can travel for cheap by renting out other people's homes.

    These companies are bringing...value.

    People who charging an exorbitant amount of money are...people who just want money.
     
    diegorueda, Andy Black, Xeon and 2 others like this.
  20. The Abundant Man
    Offline

    The Abundant Man Contributor Read Millionaire Fastlane

    Messages:
    109
    Likes Received:
    95
    Joined:
    Jul 3, 2018
    Gender:
    Male
    Rep Bank:
    $406
    What was bad about Money: Master the Game?
     
  21. MTEE1985
    Online

    MTEE1985 Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    90
    Likes Received:
    170
    Joined:
    Jun 12, 2018
    Gender:
    Male
    Rep Bank:
    $912
    There was nothing new about what he wrote about. Tony made his name (and money) by changing peoples lives. I found this book very unlikely to do that for anybody. It was 700 pages boiling down to: dollar cost average in a low cost index fund.

    Again, I’m a Tony Robbins fan, just not this book.
     
    E-Sharp and Xeon like this.
  22. MTF
    Offline

    MTF Never give up Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    2,176
    Likes Received:
    9,743
    Joined:
    May 1, 2011
    Rep Bank:
    $66,063
    Plenty of people look for a magic pill, thinking that a more expensive product will solve all their problems. More expensive stuff rarely has super transformational secrets that will FINALLY (for a low payment of $3,997) get you a hard body without all the hard work or a highly successful business with one hour work week.

    But this isn't about the information. It's about the psychological impact of higher prices.

    To give you an example, sometime ago I joined Steve's coaching group ($197/month). A lot of the stuff shared in the course wasn't new to me. I had read it many times before.

    Yet, my life has dramatically improved ever since I joined the group. If Steve gave me this information for free, I doubt I'd act on it. But since I paid for it (and not a meaningless amount like $10 for yet another book, but $197), I took it more seriously. I had to justify the investment to myself so I had to act on the advice.

    When you receive information for free or even for a low price, this effect is non-existent or weak.

    That's why experts charge so much money and offer more expensive products even if the content is almost the same. I had a problem with that in the past (how can you charge people so much for information?), but now that I understand the psychology behind it (and the value it provides to clients who would otherwise not act on the advice), I think it's smart (obviously I'm talking about people who share good advice, not fake gurus).

    When you're selling information, you aren't really in the business of selling information. You're in the business of transforming lives (doesn't matter what your niche is, the end result is to inspire your client to act on your advice, even if you give advice on landscaping) - and charging high prices is one way of making sure that a higher percentage of people will benefit from your advice and value it more.
     
  23. Fotis
    Offline

    Fotis Bronze Contributor Speedway Pass

    Messages:
    79
    Likes Received:
    112
    Joined:
    Feb 26, 2014
    Gender:
    Male
    Rep Bank:
    $349
    I believe the main reason you see some successful guys bottling their knowledge in courses/books/audio/etc is because information-marketing has amazing profit margins. Simple as that. For a low cost, you can easily add a new income source - especially when you've become successful in one area.

    More:

    This was something I understood from Dan Kennedy, but "value" is super subjective to some people.

    Sure, somebody might believe value = how much of XYZ product/service you give me.

    But for someone else, value might be to have a 30-minute call each month with your favorite guru. Or you might consider it valuable to brag about how your marketing consultant has 43 years of experience.

    As for me: I'm a books/pdfs guy so I mainly invest in those. If they have some kind of advice that it's quickly applicable to what I'm doing, I apply it and watch the results.

    Finally, a thought on why some people pay the 5k and 25k seminars: Connections. They won't learn something new, but they can meet someone who can help them take their business and income to the next level.
     
  24. G. Wellthy
    Offline

    G. Wellthy New Contributor Read Millionaire Fastlane

    Messages:
    9
    Likes Received:
    10
    Joined:
    Jul 21, 2018
    Gender:
    Male
    Rep Bank:
    $41
    I’m taking Brian Rose’ Business Accelerator course right now. It’s $2k. I do feel like the cost has pushed me to take action at their pace which is, perhaps embarrassingly, faster than I would have accomplished the steps on my own.

    I’m paying for accountability basically. Painful to admit but that’s the reality. Certainly no new content to really synthesize for the first time. I do like that he credits the people with that particular point.


    Sent from my iPhone using Tapatalk
     
    Andy Black, TreyAllDay and MTF like this.
  25. rogue synthetic
    Offline

    rogue synthetic * Not actually Rutger Hauer Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    144
    Likes Received:
    476
    Joined:
    Aug 2, 2017
    Gender:
    Male
    Location:
    New Zealand
    Rep Bank:
    $3,068
    Funny you say that right now, as I just finished saying the same thing in my testimonial for Steve's group.

    This is exactly why I was so confused when I first found Jay Abraham. I knew he charged $25K for a consultation, and here he is giving away more stuff for free than most business gurus will sell you for $2997. It didn't click until later that this is what he was doing.

    And then it occurred to me that this was a strategy I'd stumbled on myself a long time ago when I was involved in fitness/nutrition coaching. I posted tons of free information on forums & blog posts and even put out some free and cheap ebooks back when everybody else was doing $47 Clickbank PDFs. My rationale was, I know my stuff, and the information doesn't matter because most anyone reading it, potential clients or competitors, couldn't do anything with it. The magic was in the service and the support, not the message by itself.
     
    gab, diegorueda, E-Sharp and 6 others like this.

Share This Page