Help craft Fastlane an effective tag line...

[Charnell]

As DJ Quik would say If it don't make dollaz, it don't make CENTs
An Entrepreneur's Forum That Makes CENTS
Life, Liberty, and the Pursuit of Entrepreneurship has a nice ring to it

 

[MJ DeMarco]

Yeah, I agree. Go with the Unscripted tag line for consistency with your book.

Classic example of having the answer right in front of my face and I couldn't see it.

I'm disappointed in myself for not seeing it. Duh.

 

[MTEE1985]

Build More Than A Business, Build a Life

I like this one

Life, Liberty, and the Pursuit of Entrepreneurship

Being the Unscripted tagline, this would have my vote. It reasonates with your readers and those who haven’t read the books “should” be able to comprehend what the forum is about.

 

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[MJ DeMarco]

Being the Unscripted tagline, this would have my vote. It resonates with your readers and those who haven’t read the books “should” be able to comprehend what the forum is about.

OMG, I totally forgot about that option. My brain is fried.

 

[TonyStark]

I’m loving this new layout. I just miss the Rep bank

 

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[MJ DeMarco]

As of right now, the forum's tag line is Launch a Business, Live Unscripted , Leave a Legacy.



However I'm not really happy with that as it's more of a placeholder (as were the others) that I dumped in there really quick while I moved forward with other things.

That said, do you have any good ideas for a forum tag line?

Optimally it should be the following:

1. Short, maximum words 8-9 words.
2. Benefit oriented
3. Indicate that "fastlane" is a forum with a focus on business / entrepreneurial / self-development (No, it's not a sports car forum!)
4. Optimally include some element of my core messages (unscripted , CENTS, etc. [cannot have "fastlane" in it])

Some other ideas I played with...

Build a CENTS Business, Live the Dream
Build a Business, Earn Your Freedom
Build More Than A Business, Build a Life
Build a Better Business & A Better Life
If It Makes Business CENTS, It Makes Sense.
Start A CENTS Business, Jumpstart Your Dream

If I get enough suggestions, I'll post a poll and see what the forum thinks.

 

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[Kruiser]

Freedom through Entrepreneurship

 

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[MJ DeMarco]

Thanks folks for the suggestions (some really great ones!) but I'm think I'm gonna stick with the OBVIOUS, which wasn't so obvious for me at first, Life, Liberty, and the Pursuit of Entrepreneurship.

 

[JunkBoxJoey_JBJ]

Learn it. Earn it. And leave the Script.

Live Your Dreams. Live Your Life. Build your freedom. Build a Business.

Build a Business. Build your Dreams. Build your Life.

Build CENTS. Build Freedom. Build a Business.

 

[Bearcorp]

I like the tag line that’s there, first thing I noticed when I logged on from my phone this morning and saw the new layout. It’s simple yet spot on.

 

[ZCP]

if we are being serious .....

Live, Love, Laugh?



@LightHouse = the goat?

 

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[luniac]

LIVE FREE OR DIE HARD

lol

 

[million$$$smile]

Always liked this:

Unscripted :
Quit writing your life with someone else's pen.

 

[broswoodwork]

"Life, Liberty, and the Pursuit of Entrepreneurship"
7 words worth 7000 pictures. If we're voting, I agree with Charnell and MTEE1985.

 

[Sheens]

Life, Liberty, and the Pursuit of Entrepreneurship has a nice ring to it

Yes, I am also with the majority on this one!

Additional words that came to mind,
This Is Where Business Makes CENTS

 

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[BTR]

The core of the message of MFL is to understand the scripted ways of the world which manifest into sidewalk and slowlane, understand what makes a good business and then the benefit of living in the fastlane. So my take is: Learn CENTS. Leave mediocrity. Live Unscripted .

 

[TryHardTriad]

The Fastlane Forum:
Live Life Unscripted

I think something like this is a unique, punchy and non-generic tag that evokes the exact image of your brand.

There is no other thing that I could mistake 'Unscripted ' with, so I'd defo use it in the tagline.

 

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[Andy Black]

I like the tag line that’s there, first thing I noticed when I logged on from my phone this morning and saw the new layout. It’s simple yet spot on.

Me too. It resonated with me, and will likely resonate with people on their very first forum visit.

It speaks to people at the beginning of their journey, and people who have already launched a business and are living unscripted .

“Live unscripted ” is powerful and related to the book. We talk about the script and being unscripted in the forum.

Leaving a legacy is even more powerful. It makes me take this more seriously. It’s not just me who I want to be unscripted . I want my kids to be unscripted too.

Each of the three statements is also a call to action. And the way they’re written they could be step by step instructions.

I feel the CENTS part is too obscure. Forum members get it, but new visitors will wonder wtf that’s about.

New visitors might not have heard of “unscripted ”, but the word itself makes sense without explanation.

Having “freedom” squeezed in might help, but I think “unscripted ” covers it already. Unscripted js like being off the grid, or free from the matrix.

Maybe we could run ad campaigns to people who don’t know of the forum and test the tagline?

 

[Rabby]

Where entrepreneurs use CENTS to make millions.

 

[Ben Taylor]

Break your chains. Live Unscripted .

 

[Vitaly the Winne]

Start building your ship of Unscripted Life, Liberty, and Entrepreneurship.

Ditch the 9-5 and accelerate your life. Welcome to the Fastlane!

 

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[msufan]

Yeah, I agree. Go with the Unscripted tag line for consistency with your book.

 

[Timmy C]

Ditch the script, get your life back.

 

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[csalvato]

live your life on your terms

 

[Tourmaline]

The Unscripted Life, Powered By Business, Generating Wealth

 

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[A_Random_Guy]

Saving cents just to spend a night at Starbuck? Become financially free before your life screams "What the f*ck"!

Join us, learn everything about money. Tomorrow you will flex on Gucci, your emails spammed with "darling" and "honey".

Life, liberty, wealth and finding the perfect YOU!

 

[Xeon]

Build a wholesome life with true wealth.

The journey to wealth starts with a single step.

Build a business the world cheers for.

Leave the Slaughterhouse today.

Escape from the Animal Farm.

Sick of your 9-5 job yet?

How does it feel sucking up to your boss today?

Did that scolding from your boss felt good?

Stop living the Scripted Life. Be free today.

Fight for your freedom and health.

For the Everyman who has giant dreams.


It'll cost US$350/line to take these down if you want to use it.
J/k.

 

[A_Random_Guy]

Build a wholesome life with true wealth.

The journey to wealth starts with a single step.

Build a business the world cheers for.

One of the best and catchy taglines.

Leave the Slaughterhouse today.

Escape from the Animal Farm.

The Soviet Union wants to know your location.

 

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[Guest24480]

This is off-topic MJ but the resolution of the logo/tagline image is slightly degraded on mobile. The one you attached has better resolution than the way it’s displayed on the website on my phone.

 

[John F.]

Classic example of having the answer right in front of my face and I couldn't see it.

I'm disappointed in myself for not seeing it. Duh.

This is part of what makes this forum so great. You as the owner, were probably looking for something new and different for the forum. It makes complete sense from a business perspective.

Putting this thread together allows you to get the feedback from your readers. The readers and contributors here associate the book(s) with the forum much more than you may have realized.

Don't be disappointed, be proud of yourself for doing the right thing by seeking feedback from your customers/colleagues.

I like the "Unscripted " tagline, FWIW.