Andy Black
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I've been fiddling with videos for a bit now, and have been figuring out YouTube in this progress thread.
This week I signed up a new Google Ads client who is also our first paying YouTube Ads client (funny how we've got a client for something we're not "experts" at eh?).
The client had a great looking 53 second video created by an agency a while back.
There's a few issues with the video though:
I've used my newly improved Camtasia skillz to zoom in a bit to get rid of their wording at the beginning, to add some annotations, and to cover over those end screens.
Here's the original video (53 secs):
View: https://youtu.be/7_g0Qje9_ik
Here's my updated one (still 53 secs):
View: https://youtu.be/PMdrE1juCmc
We'll get this loaded into the client's YouTube channel and start running ads for them.
I think this video could do well on Facebook too so we'll look at creating a version for Facebook and putting some spend behind it.
This week I signed up a new Google Ads client who is also our first paying YouTube Ads client (funny how we've got a client for something we're not "experts" at eh?).
The client had a great looking 53 second video created by an agency a while back.
There's a few issues with the video though:
- There's writing at the bottom at the beginning that's too long - no-one will read it or remember it.
- Their website name has changed so I wanted to edit it out.
- The end screen CTAs are waaay too complicated and too many of them.
- There's some other odd end screens.
I've used my newly improved Camtasia skillz to zoom in a bit to get rid of their wording at the beginning, to add some annotations, and to cover over those end screens.
Here's the original video (53 secs):
Here's my updated one (still 53 secs):
We'll get this loaded into the client's YouTube channel and start running ads for them.
I think this video could do well on Facebook too so we'll look at creating a version for Facebook and putting some spend behind it.
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