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EXECUTION Figuring out YouTube

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Andy Black

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I wanted to put a little watermark button bottom right in all my videos. Most people use a small 150x150 YouTube "Subscribe" button.

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Dayum but it was hard to find one to download. (Unfulfilled need anyone?)

I ended up creating one quickly in Snappa.com.

Here it is if anyone wants it:



Here's the instructions on how to add it from Google's own channel:

View: https://youtu.be/XY9z1xWws1M
 

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Andy Black

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I forgot to mention that I was talking to a friend who’s a B&B coach. I showed her my results to date with YouTube and explained the next tests I was going to run. She asked me to use her business for the tests. I think it’s pretty cool that I get to run stuff in two accounts, and also learn with her ad spend.

I’ll do both as I’m keen to try some things out. I’ll update this thread when I get some results.
 
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Andy Black

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Andy Black

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Oh...

1) Setup a brand new Mailchimp account for a new test.

2) Got a squeeze page live on one of my sites:

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3) Started a Google Ads paid search campaign about an hour ago:

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4) Haven't got conversion tracking in place, a thank-you page, or even the initial welcome email setup.

5) Had dinner. Logged into Mailchimp to set some stuff up. Saw this:

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By my calculations that's €0.17 per email signup.

I'm currently scrambling to get my developer to create a Thank You page and install Google Analytics before he downs tools for the weekend.

I'll then create a Google Analytics goal and import it into Google Ads as a conversion so I get conversions tracked in Google Ads. Then I'll see about setting a target CPA and setting up retargeting.

Oh, and tonight I'll send an email to my new subscribers (and the 14 I got from my test a couple of weeks ago that I've also imported into this Mailchimp list).

I'll create a brand new YouTube account for this, and start directing the email signups to video lessons on the new channel. I'll encourage them to engage in the comments with questions about the video and what future videos they want to see.
 
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Andy Black

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Just before bed last night I configured Mailchimp to email me when I had a new subscriber.

This was in my inbox this morning:

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Spend as of 1:40pm today is €11.33 for 138 visitors and 47 subscribers.

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I originally had a €5/day budget.
  • I've increased that to €20/day to see how much volume there is.
  • I've dropped bids from €0.10 to €0.08 to see if that slows things down a little.
  • I wanted this to be a €5/day or €10/day test and case study.

Conversion tracking isn't quite working yet.
  • We'll fix that next week.
  • In the meantime I can count signups.

A major learning is that most of the visitors (and probably signups) are coming in for a search term I wasn't bidding on.
  • Google are bad for showing ads for search terms we're not bidding on.
  • It's a good learning in this case as I'd never have thought of this search term.
  • I've separated this search term from the one I was originally targeting.

I've already had one email asking me for more info about this other topic. That's helping me figure out what to deliver that people actually want, rather than what I think they want.


It's nice having a feedback loop so I can see notifications in my inbox, especially that they keep coming in as I make minor tweaks.
 

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Very interesting, thanks for sharing Andy.

Great motivation to just go out and run small experiments before getting caught up in your own head.
 
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Andy Black

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Google Ads stats for yesterday:

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Got to love my optimization score:

29700
 
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Andy Black

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Very interesting, thanks for sharing Andy.

Great motivation to just go out and run small experiments before getting caught up in your own head.
Yep. I was caught up in my own head at the start of this thread.

For starters, my goal was wrong (Grow a YouTube Channel).

Then I was following someone else's blueprint (which never works for me as I go off-piste almost immediately).

And finally, their blueprint was to create 5 videos and then launch (when I prefer to launch and learn).
 
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Andy Black

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I've created a new YouTube channel to see if I can grow it using YouTube ads (and maybe Google Ads later).

I'll document the progress in here and as videos on my "Andy Black" YouTube channel.

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^^^ That's the first ever thumbnail I created!

I did it in snappa.com (I upgraded to their $15/mth).

I added a "Play video" icon to the thumbnail. I don't see anyone else doing it. I do see lots of people pulling silly faces. Meh to that.

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Andy Black

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  • Amended the YouTube cover art to my brand new account slightly.
  • Published a second video (it took all last night and this morning to edit!).
  • Seemed to have picked up a subscriber even though I'm flying under the radar (hello whoever you are!).
29770
 

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Hmmm... should I move my own "Play Now" button to match the one YouTube puts on a video?

Here’s the latest video on my new channel:

View: https://youtu.be/lmGdO8pgQLE
 
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