An Excel Course?

[Andy Black]

I had coffee with a friend this morning. He said he’d need to get up to speed with Excel if he gets a job he’s in the running for.

Hmmm...

1) Excel features in the top 5 best-selling courses online if I’m to believe this:

• Over 3 million people took these 5 online courses in 2019—here's what they teach you

2) I’d very much like to sell a course teaching non-media buying skills *using* my media buying skills (rather than just sell a course *teaching* media buying skills).

By default, people assume I’m a snake oil salesman because I do online marketing. It’s tiring.

3) I’ve been using Excel almost every day since 1993 and even did a stint in a college teaching Excel to complete computer newbies in 1994.

4) I did weekly Excel classes when I was the analyst and head of a team of 35 Google Ads specialists spending €120k/day. Those classes were always standing room only - because everyone knew the top 10% of that team were those best at Excel.

5) Lots of people over complicate Excel and use too many functions when probably 80% of what most people need can be done with 20% of Excel’s functionality - and the right way of thinking about Excel.


Sooo... is anyone currently considering purchasing an Excel course?

If so, what do you hope to get from taking it?


To be clear, if I go ahead with this then I plan on selling the course using Google Ads, YouTube Ads, and maybe even Facebook Ads. I’m only asking in the forum in case there’s people here who are struggling with Excel.

Regardless, it could be an interesting progress thread.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Roli]

I've done a couple of Excel courses on Udemy.

My big takeaway from those, is that you can easily do a sub section of excel and teach that. Nobody needs to know all the features. So maybe work out what you know, and how and why it's applicable, then package that.

 

[Andy Black]

I've done a couple of Excel courses on Udemy.

My big takeaway from those, is that you can easily do a sub section of excel and teach that. Nobody needs to know all the features. So maybe work out what you know, and how and why it's applicable, then package that.

Yeah. Years ago I had the too-smart-for-its-own-good domain of www.excelwithadwords.com, but I don’t want to necessarily focus on the Google Ads angle. (Although that could be an excellent angle dammit...)

What prompted you to buy a couple of Excel courses @Roli, and why those particular Excel courses out of the millions available online?