IamCJTurner
Bronze Contributor
I have a question about Facebook that has been bugging me for a while now.
More specifically a business page selling to B2B customers.
Having had the pleasure of working for some great brands in the past, all have varying successes on Facebook. It seems that the Facebook business pages for B2B get the lowest engagement - and since there new algorithm change, its become a pay to play game.
I admit, I am not good with Facebook, I just can't fathom putting the effort in to make a post, just for it to end up in the twighlight zone. However, I do anyway because "its what everyone else does".
It really doesn't make sense to me.
The experts tell me that I should use it but most of them sell courses - so I am always sceptical of their advice.
So, what I would like to know is:
A) Does Facebook work for B2B?
B) How the f**k do I do it?
I thank you in advance for the assistance.
More specifically a business page selling to B2B customers.
Having had the pleasure of working for some great brands in the past, all have varying successes on Facebook. It seems that the Facebook business pages for B2B get the lowest engagement - and since there new algorithm change, its become a pay to play game.
I admit, I am not good with Facebook, I just can't fathom putting the effort in to make a post, just for it to end up in the twighlight zone. However, I do anyway because "its what everyone else does".
It really doesn't make sense to me.
The experts tell me that I should use it but most of them sell courses - so I am always sceptical of their advice.
So, what I would like to know is:
A) Does Facebook work for B2B?
B) How the f**k do I do it?
I thank you in advance for the assistance.
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