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woken

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I gave some thought to the above and decided to pursue it.

So far via Fb Ads I’ve been going directly for the sale, with mediocre results.

I will continue to use fb ads to get emails and do most of the marketing via email.

The new strategy, as opposed to the “direct to the sale” will be
get email -> deliver value, value, value and then ASK.


It’s more common for services or something you’d see on higher priced items or courses, but I am willing to give it a try.

I will implement, test and come back with the results.
 

woken

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Great day so far !

The treadmill arrived, got 30 mins of walking/running. Burnt 200 calories. Might be laughable if you're running daily, but for me it's a start. Burning around 400 calories in 35 mins is the goal.

I finished a 10 page guide that I'm using as a lead magnet.
I went up a notch with the email marketing. Implemented a lot of variants and conditional splits with conversion as the end goal.
Not spammy, but persistent.

FB Ad is up, optimized for leads on the website. On the page itself there's just a photo and email form sign up + 3-4 lines of text.

I did not want to go full 'guru get my course' mode with those 30 minute scroll pages. Maybe they work? That's why everybody's doing them?

After I get some conversion I'll see at what point people drop and fix that.

So far, It's been an amazing day. I've lived a perfect day. Exactly like I've always imagined myself living.

Let's see if this strategy converts better / is cheaper !
 

woken

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So far, at the current rate I need a 6% conversion rate to break even :rofl: :rofl: :rofl:

Man I don’t know! I’ve got some content coming in I am putting together a video ad, maybe it works better.
 

woken

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Small update :



Passed £2k/ month, although everything goes a bit slower.



It doesn’t feel consistent.

Fb ads are hit or miss.



I still have no source of traffic outside of paid advertising, which sucks.



I don’t want to do anything spammy.

Posting my products in fb groups is spam.



My etsy traffic also dies a little bit everyday.



So I have major problems :



  • No free traffic
  • Influencer marketing that I’ve done is worthless
  • Email Marketing worthless as well.


I don’t want to be the guy that spends 999k to make a million, so I have to change the strategy, although I must admit I’m a bit lost at the moment.
 

MitchC

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Conversion rate can definitely hit 6% if you know what you are doing.

It might be easier to increase your aov, maybe offer a deal for buying 2 until you have more products.

influencers should not be used to generate sales, instead use them to generate content and use that content as ad creatives.

combine a better conversion rate, a higher aov and better ad creatives and you’ll be on your way. Stay away from shiny objects until then.
 

woken

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Small update.
Everything is going good and I’m still at Facebook’s hand, only spending a maximum of £36/day. I’d be way ahead of where I am, but yeah..

Waiting on two more products that I designed that are in the making since May.

Not getting discouraged, but I feel like I could map out a plan for any other business apart from mine and my niche.

It always looks easier from outside.


Definitely a lot of shiny objects syndrome ruling my days, weeks and months. Not actually pursuing anything else. But since my actual orders are pretty much the same day, I pack them, ship them out and that’s that. Not really working on the business itself and ways to grow since the only way of bringing sales( that I can navigate )only lets me spend £36/day.

The “infatuation” period is over. Scroll above and see how I was excited to pack each and every order. Well, that feels like a chore now because of the routine.

Again, every other business I look at I can map out a progress plan for. When it comes to mine, I’m like a 4 year old trying to write a book on quantum physics.

As mentioned in earlier posts, a lack of guidance is what I miss. Even though it seems silly and straightforward( spend more on ads, make more sales) I reached a mental block.

I appreciate any replies !
 
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JustPawel

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What's the progress woken? I've just finished reading your updates and I am pretty curious if you managed to push forward mentally and in business.
 

woken

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What's the progress woken? I've just finished reading your updates and I am pretty curious if you managed to push forward mentally and in business.
Done £3k last month, looking forward for the same or better.

I’m currently 1 month in my 2 month holiday and only focusing on designing new products/ talking to my manufacturer.

Since I’m away from the UK, I arranged for somebody to pack & ship the orders.

Funny enough, I stopped posting that often on Instagram but I get more sales. :wideyed:


My main focus now is getting ready the new products.

I know it’s counterintuitive taking a holiday a few months in after starting a business, but I’m not trying to change the world.


Since I’m on holiday, my shiny objects syndrome is all over the place. Ideas flowing everyday. I do keep track of them.

I’m starting to believe this might be a blessing in disguise and will eventually cure itself once I have something running at the level I want. Since I can’t stop thinking about pursuing new ideas, although bad, I’m devising a plan on how to act on them fast without affecting my day to day business activities. I can afford that because this current business doesn’t take too much of my time.

The less it takes to launch a new business, the better.

I might not end up with a single
business doing £10k/ month, but I can definitely take 10 businesses to £1k/ month.

We’ll see. I will post again from time to time once I have my plan.
 

JustPawel

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Happy to hear that you're doing progress and didn't give up. Things need time, today it's 3k, but in a few months, it might be 20k. I feel like patience is often crucial and needs to go hand in hand with actions.

Good luck!
 

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