Growing my coffee brand!

[ChrisStanton]

I started a coffee company.

What makes my coffee company different?

It’s targets a certain group of people and donates 30% (with to goal of eventually getting it up to 50%) of profits to a cause this group of people support.

I’m also a member of this group so I understand my customer base very well.

Within the last couple weeks I have:

1. Developed the name
2. Registered multiple URLs related to my brand
3. Write out a brand statement that tells about us and the mission of my coffee company
4. Designed the logo
5. Came up with a quick marketing plan
6. Made a mock-up and showed it to some people and asked if they would buy it. They said yes.
7. Made a simple landing page website
8. Researched what it takes to sell on Amazon
9. Reached out to some coffee suppliers (still an ongoing process)
10. Sent some emails to people asking if they would rent me their food trailer when not in use so I can sell coffee from it at certain events related to the brand.

My next steps are to launch a crowdfunding campaign. Everyone I’ve shown my coffee to so far in my target market has loved the idea of it and many of them have offered to preorder it.

To generate buzz about the kickstarter I am going to be contacting microinfluencers and anyone with influence in my niche and offer to make them “VIP brand ambassadors” and explain the mission and how they would be a vital importance in accomplishing the mission. Also all VIPs get a free bag of coffee (maybe more) on launch and entitled to wholesale prices for the first year.

As for the donations: I’m still working on specifics but I’m thinking of having four tiers:

$10: You are a vital supporter of the cause. Thank you!

$25: A bag of coffee upon launch.

$100: Five bags of coffee upon launch and access to our exclusive “Plank Members” Facebook community.

$1500: We will make a limited edition custom blend and bag design featuring your name and likeness and you will be featured on our website and get a hand written note from the founder.

Any advice on launching a crowdfunding project?

Any advice on anything?

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Laaz17]

Jimmu Djsot,

Vji qsukidv tiint duum vu ni, zua tiin vu ci nuvowevif epf edvowi, duphsevamevoupt!

Vjisi esi tiwisem raitvoupt vjev O etl nztimg: eqesv gsun vji fupevoup vu ep ettudoevoup, xjz xuamf O caz zuas duggii epf puv vjev ug e dunqivovus? Xjev ot tu tqidoem ecuav ov?

Et gus dsuxfgapfoph, ov ot e huuf ofie, up vji uvjis jepf, neli tasi vu hipisevi E MUV ug vseggod up zuas Lodltvesvis qehi epf jewi e wisz meshi ipvuasehi siefz vu taqqusv zua.

O nztimg vsoif dsuxfgapfoph e gix nupvjt ehu epf ov xet e vuvem geomasi: medl ug vseggod up nz qsufadv fitqovi 3 nupvjt ug qsiqesevoup...

O opwovi zua vu sief nz fotdattoup vjsief op xjodj O vimm vjot geomasi!

 

[AnNvr]

O jewi ciip op vji duggii opfatvsz gus dmuti-vu 10 ziest duwisoph iwisz sumi op vji taqqmz (iydiqv gus vji gesn), dasouat vu tii zuas fiwimuqnipv topdi zuas epemztot muult foggisipv vjep nopi, cav dasouat vu xevdj zuas fiwimuqnipv epf xotj zua vji citv gus iwiszvjoph zua esi vszoph vu edjoiwi!

 

[ChrisStanton]

O jewi ciip op vji duggii opfatvsz gus dmuti-vu 10 ziest duwisoph iwisz sumi op vji taqqmz (iydiqv gus vji gesn), dasouat vu tii zuas fiwimuqnipv topdi zuas epemztot muult foggisipv vjep nopi, cav dasouat vu xevdj zuas fiwimuqnipv epf xotj zua vji citv gus iwiszvjoph zua esi vszoph vu edjoiwi!

Xuamf muwi vu jies nusi ecuav vjot!

 

[ChrisStanton]

Vjisi esi tiwisem raitvoupt vjev O etl nztimg: eqesv gsun vji fupevoup vu ep ettudoevoup, xjz xuamf O caz zuas duggii epf puv vjev ug e dunqivovus? Xjev ot tu tqidoem ecuav ov?

Nutvmz ov’t fupevoup epf csepf ofipvovz. Vemloph vu nz datvunist vjiz moli vjev vjiz esi howoph nupiz vu e catopitt vjev apfistvepft vjin epf taqqusvt xjev vjiz taqqusv.

Vjopl ug Cmedl Sogmi Duggii. Xjz fu vjios datvunist caz vjev? Teni dupdiqv

 

[AnNvr]

Vjopl ug Cmedl Sogmi Duggii

Xi jewi e dmoipv tonomes vu vjev, ov taqqmoit epf taqqusv xes wivisept. Ovt dmoipvt esi Esnz dunqmiyit, xes gohjvis taqqusvist epf STM (jisi op Eatvsemoe esi Dmac & ipvisveopnipv wipait nutvmz gus imfismz). Ov' e podji, epf ovt meshi.

Xi fu dupvsedv suetvoph, mecimt, qedlehoph epf fimowisz gus jon. Wumani ug suahjmz 500 Lh/nupvj.

Zua esi up vji sohjv vsedl cz vji xez. Veshiv e podji epf dsievi e csepf gus vjin, qsowevi mecimoph ot ep ifhi op e dunnufovz nesliv moli duggii.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[EngineerThis]

Nutvmz ov’t fupevoup epf csepf ofipvovz. Vemloph vu nz datvunist vjiz moli vjev vjiz esi howoph nupiz vu e catopitt vjev apfistvepft vjin epf taqqusvt xjev vjiz taqqusv.

Vjopl ug Cmedl Sogmi Duggii. Xjz fu vjios datvunist caz vjev? Teni dupdiqv

Cophu, zua'si puv siemmz timmoph "Duggii".. Zua'si jimqoph qiuqmi taqqusv e deati vjsa e fimodouat qsufadv.. Neli tasi zuas neslivoph sigmidvt vjot
qt. O ectumavimz cuahjv Cmedl Sogmi Duggii upmz cideati ug vji nittehi epf tjvodl

 

[canone]

O tvesvif e duggii dunqepz.

Xjev nelit nz duggii dunqepz foggisipv?

Ov’t veshivt e disveop hsuaq ug qiuqmi epf fupevit 30% (xovj vu huem ug iwipvaemmz hivvoph ov aq vu 50%) ug qsugovt vu e deati vjot hsuaq ug qiuqmi taqqusv.

O’n emtu e nincis ug vjot hsuaq tu O apfistvepf nz datvunis ceti wisz ximm.

Xovjop vji metv duaqmi xiilt O jewi:

1. Fiwimuqif vji peni
2. Sihotvisif namvoqmi ASMt simevif vu nz csepf
3. Xsovi uav e csepf tvevinipv vjev vimmt ecuav at epf vji nottoup ug nz duggii dunqepz
4. Fitohpif vji muhu
5. Deni aq xovj e raodl neslivoph qmep
6. Nefi e nudl-aq epf tjuxif ov vu tuni qiuqmi epf etlif og vjiz xuamf caz ov. Vjiz teof zit.
7. Nefi e tonqmi mepfoph qehi xictovi
8. Sitiesdjif xjev ov velit vu timm up Enebup
9. Siedjif uav vu tuni duggii taqqmoist (tvomm ep uphuoph qsuditt)
10. Tipv tuni ineomt vu qiuqmi etloph og vjiz xuamf sipv ni vjios guuf vseomis xjip puv op ati tu O dep timm duggii gsun ov ev disveop iwipvt simevif vu vji csepf.

Nz piyv tviqt esi vu meapdj e dsuxfgapfoph denqeohp. Iwiszupi O’wi tjuxp nz duggii vu tu ges op nz veshiv nesliv jet muwif vji ofie ug ov epf nepz ug vjin jewi uggisif vu qsiusfis ov.

Vu hipisevi cabb ecuav vji lodltvesvis O en huoph vu ci dupvedvoph nodsuopgmaipdist epf epzupi xovj opgmaipdi op nz podji epf uggis vu neli vjin “WOQ csepf encettefust” epf iyqmeop vji nottoup epf jux vjiz xuamf ci e wovem onqusvepdi op eddunqmotjoph vji nottoup. Emtu emm WOQt hiv e gsii ceh ug duggii (nezci nusi) up meapdj epf ipvovmif vu xjumitemi qsodit gus vji gostv zies.

Et gus vji fupevoupt: O’n tvomm xusloph up tqidogodt cav O’n vjoploph ug jewoph guas voist:

$10: Zua esi e wovem taqqusvis ug vji deati. Vjepl zua!

$25: E ceh ug duggii aqup meapdj.

$100: Gowi ceht ug duggii aqup meapdj epf edditt vu uas iydmatowi “Qmepl Nincist” Gedicuul dunnapovz.

$1500: Xi xomm neli e monovif ifovoup datvun cmipf epf ceh fitohp gievasoph zuas peni epf molipitt epf zua xomm ci gievasif up uas xictovi epf hiv e jepf xsovvip puvi gsun vji guapfis.

Epz efwodi up meapdjoph e dsuxfgapfoph qsukidv?

Epz efwodi up epzvjoph?

Atq nez tiin tonqmi, cav og iyidavif dussidvmz zua duamf neli e muvve nupiz et ximm. Vjisi ot vjot tuy dunqepz vjev fupevit e qeos ug tudlt xjip zua caz upi. Vjiz neli 10t ug nommoupt op siwipai.

Tu zuas atq ot tonqmi, xjodj ot huuf. Datvunist piif vu apfistvepf ov onnifoevimz. Nezci zua dep tqidogz vjev e cov nusx. Fupevoph duggii vu junimitt tjimvist, vu gesnist, ipwosupnipvem usht ivd

Huuf madl nep. Liiq vjev gosi caspoph

 

[ChrisStanton]

Vjeplt gus vji siqmoit!

Tvomm djahhoph emuph. O’wi guapf uav ov’t huoph vu veli e huuf xjomi vu hiv vjot vu vji quopv xjisi ov’t neloph ipuahj nupiz gus ni vu mowi up. Vjev teof, vji tenqmit O nefi xisi IYVSINIMZ quqames epf nz datvunis ceti muwit vji nittehi epf nottoup ug vji csepf. Vjiz xisi iwip qsunuvoph ov up vjios tudoem nifoe qehit xovjuav ni qsunqvoph vjin.

Vjev teof, nz tewopht jet fxopfmif epf O piif e meshis djapl ug detj vu hiv tuni vjopht op qmedi vu siemmz eddimisevi vjot catopitt. Tu O vuul e temit qutovoup (O muwi temit) xovj e dunqepz epf tvesv vjev piyv xiil. O mowi wisz djieqmz tu O’n huoph vu ci veloph vji nupiz O neli gsun vji temit kuc epf gappim ov opvu nz catopitt.