I'm 19
And I've found it really difficult to find a certain type of clothing style I'm looking for: cozy, but minimalistic clothes.
Shein, Zara, H&M, Fear of God, Stussy, and tons of brands just don't have the type of designs, clothing, material, and vibe I want.
So I'm starting a clothing brand, B R E A T H E, that matches the aesthetic I want, that also has the quality of semi-luxury brands like Fear of God.
Target Audience: People aged 16-30 that resonate with the cozy, but minimalistic / luxury branding that provide a sort of inviting vibe.
Since people are gonna tell me its not unique enough or too easy, here are tons of areas to innovate.
Areas for innovation: Designs (obviously so many ways to be unique), Material (More natural, soft fibers/fabrics like cashmere, RWS wool, etc.), Fit Style (Can have a unique snatched fit compared to a typical boxy fit), Collabs (work with entertainment people love, like anime), Other (You can make entirely new clothing by simply adding like another pocket in a unique place, cut-out pieces, woven tags, etc.)
I'm also making YouTube videos as a super small influencer, but I want to focus more on this brand, and brand fits really well with my YouTube audience (philosophy & self-improvement).
I'll post updates & ask questions if I'm struggling with something, I'm assuming theres of successful eCommerce people here.
Here's a few photos from my brand mood board:







And I've found it really difficult to find a certain type of clothing style I'm looking for: cozy, but minimalistic clothes.
Shein, Zara, H&M, Fear of God, Stussy, and tons of brands just don't have the type of designs, clothing, material, and vibe I want.
So I'm starting a clothing brand, B R E A T H E, that matches the aesthetic I want, that also has the quality of semi-luxury brands like Fear of God.
Target Audience: People aged 16-30 that resonate with the cozy, but minimalistic / luxury branding that provide a sort of inviting vibe.
Since people are gonna tell me its not unique enough or too easy, here are tons of areas to innovate.
Areas for innovation: Designs (obviously so many ways to be unique), Material (More natural, soft fibers/fabrics like cashmere, RWS wool, etc.), Fit Style (Can have a unique snatched fit compared to a typical boxy fit), Collabs (work with entertainment people love, like anime), Other (You can make entirely new clothing by simply adding like another pocket in a unique place, cut-out pieces, woven tags, etc.)
I'm also making YouTube videos as a super small influencer, but I want to focus more on this brand, and brand fits really well with my YouTube audience (philosophy & self-improvement).
I'll post updates & ask questions if I'm struggling with something, I'm assuming theres of successful eCommerce people here.
Here's a few photos from my brand mood board:







Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?














