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eliquid
( Jason Brown )
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- May 29, 2013
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I think for B2C, depending on specifics ( which you didn't mention, but just generally asked about B2C vs B2B )... its the same overall about the information in my thread.
More difficult to manage? Yeah.
But same ideas and strategies for the most part ( speaking 80/20 stuff here ). Yeah.
Why is that?
At the core B2C is dealing with humans and emotions. At the core B2B is too. Humans make decisions in both.
So many of the things in my thread actually don't deal with business problems. They deal with human problems.
Solve those human problems at the core, and it works for B2C and B2B. The things that differ come afterward and expand out like account reps, invoicing types, etc.
But in the end, you're dealing with humans first and foremost.
.
More difficult to manage? Yeah.
But same ideas and strategies for the most part ( speaking 80/20 stuff here ). Yeah.
Why is that?
At the core B2C is dealing with humans and emotions. At the core B2B is too. Humans make decisions in both.
So many of the things in my thread actually don't deal with business problems. They deal with human problems.
Solve those human problems at the core, and it works for B2C and B2B. The things that differ come afterward and expand out like account reps, invoicing types, etc.
But in the end, you're dealing with humans first and foremost.
.
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