theag
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Good question. Is that the situation you're in?What would you do if the stuff you've been working on for 7 years that used to work no longer works?
Obviously I'd try to find something new, because there's no alternative.
I'd start with another product business that is as similar as possible to the one that worked for me to get the most out of the learnings from the first one.
To keep myself afloat financially while finding the next thing, I'd also start freelance consulting about those same learnings and skills that I built in the first one, because they are in pretty evergreen areas (performance marketing, copywriting, conversion optimization, software development).
If nothing works, move to ideas that are less and less similar to the one that worked. At some point I would probably look for an entrepreneurial job for a limited time, like in an early stage VC funded startup in an industry that interests me, to get a fresh perspective.
Regarding the validation you mentioned... I have these same problems, too, even in my existing and healthy business. Stuff like new products, new marketing campaigns etc where I spent a lot of time on it, had a great feeling and which then failed spectacularly. This really hurt my self-confidence and led to trying less stuff for some time.
What I learned from that, is to try stuff with the least amount of money, time and effort possible. So the whole market-testing/MVP clichée you read about in every third blog post. I arrogantly thought I was above it, because I had something working already, but I really wasn't.
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