Hi guys,
Context: I've been doing Instagram marketing for over 1 year now. Mostly content management and growth. Bought a course from a guy a little over a year ago(before reading MJ's first book) that included everything from growth to monetization of an Instagram account. You can say it's a degree in Instagram lol.
What do you think about these social media agencies that are out there? I'm asking because I've been doing it as a side hustle for about 10 months now and have difficulties with running it. It can take months to get a new client.
I see some guys who are running these agencies and are making 30-100k$ each month, but they are also selling courses. Which makes me question them if they really make their money from running their clients' accounts or from the courses they sell because they're promoting them all the time. Like if you were really telling the truth, then why are you selling courses around it?
There was a guy who did a video on this(FB ads specifically), he talked about why a lot of these social media gurus also sell courses, he said that because scaling an agency alone can be very difficult. Sure, it's great to make a couple thousand bucks on the side, but scaling with courses is much more profitable, scalable and it saves a lot of time as well.
The entry levels are obviously extremely low as almost any random 15 year old kid can do it just by watching a couple of YouTube videos. Even myself, I get pitched almost all the time on several of my accounts. And also it's not controllable, whenever FB or IG is gone, it's gone, my whole income stream will be lost. Not to mention the scale factor, it is very difficult to scale in both profits and clients(unless you have like 10-20 sales people who are doing the outreach for you), or you find a couple high ticket guys(3,000$ and up) who are willing to pay you, but that's not many.
Personally, I don't think a social media agency is a "real business", it's more like a hack to make some money on the side. That's probably why I bought the course in the first place, I was like a typical money chaser lol.
Should I quit and focus on building a real business or keep doing it?
Context: I've been doing Instagram marketing for over 1 year now. Mostly content management and growth. Bought a course from a guy a little over a year ago(before reading MJ's first book) that included everything from growth to monetization of an Instagram account. You can say it's a degree in Instagram lol.
What do you think about these social media agencies that are out there? I'm asking because I've been doing it as a side hustle for about 10 months now and have difficulties with running it. It can take months to get a new client.
I see some guys who are running these agencies and are making 30-100k$ each month, but they are also selling courses. Which makes me question them if they really make their money from running their clients' accounts or from the courses they sell because they're promoting them all the time. Like if you were really telling the truth, then why are you selling courses around it?
There was a guy who did a video on this(FB ads specifically), he talked about why a lot of these social media gurus also sell courses, he said that because scaling an agency alone can be very difficult. Sure, it's great to make a couple thousand bucks on the side, but scaling with courses is much more profitable, scalable and it saves a lot of time as well.
The entry levels are obviously extremely low as almost any random 15 year old kid can do it just by watching a couple of YouTube videos. Even myself, I get pitched almost all the time on several of my accounts. And also it's not controllable, whenever FB or IG is gone, it's gone, my whole income stream will be lost. Not to mention the scale factor, it is very difficult to scale in both profits and clients(unless you have like 10-20 sales people who are doing the outreach for you), or you find a couple high ticket guys(3,000$ and up) who are willing to pay you, but that's not many.
Personally, I don't think a social media agency is a "real business", it's more like a hack to make some money on the side. That's probably why I bought the course in the first place, I was like a typical money chaser lol.
Should I quit and focus on building a real business or keep doing it?
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