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Progress Thread: Food+Beverage Company

A detailed account of a Fastlane process...

Genium

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Jan 6, 2013
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Hello forum,

You may have seen my thread about my knife company I started months back called CeramiPro. Things are progressing with that and I am still put most of my time and effort into it, but I have a new venture beginning that I will be part of.

My dad owns a tax accounting firm here in Scottsdale, and has a ton of clients/contacts, and we know someone that has killer salsa, that he makes in his kitchen and we buy it from him. My dad also has a tea recipe that tastes delicious, that he has built over time.

Our goal is to bring a salsa to market, as well as a tea. The first focus will be the salsa. We are probably going to be giving the original salsa maker a percentage of equity.

Our short term plan is to figure out exactly what is needed to get a product into Costco, as well as the testing/certifications we will need to bring a food product to market. Then we will figure out manufacturing and production.

I am going to be the CEO I guess, handling marketing, branding, etc. But my dad and the potential investors we could bring on through his contacts will also play big roles I am sure. The good thing is, I am not risking anything other than my time, but at the same time I will learn a lot about the industry, as well as potentially make some great money, since I can probably make this process go faster, with capital behind me.

If anyone has any tips/inside knowledge into the food/beverage industry as far as testing/approval goes, I would love to know. Do we just need to get FDA approved? Time to do some heavy research :)

- Tyrel Johnson
 
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CommonCents

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Apr 14, 2009
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Look into costco "roadshows". They have new vendors come in to a store and sample/sell product from a booth. A good way to test.
 
D

DeletedUser17

Guest
Hello forum,

You may have seen my thread about my knife company I started months back called CeramiPro. Things are progressing with that and I am still put most of my time and effort into it, but I have a new venture beginning that I will be part of.

My dad owns a tax accounting firm here in Scottsdale, and has a ton of clients/contacts, and we know someone that has killer salsa, that he makes in his kitchen and we buy it from him. My dad also has a tea recipe that tastes delicious, that he has built over time.

Our goal is to bring a salsa to market, as well as a tea. The first focus will be the salsa. We are probably going to be giving the original salsa maker a percentage of equity.

Our short term plan is to figure out exactly what is needed to get a product into Costco, as well as the testing/certifications we will need to bring a food product to market. Then we will figure out manufacturing and production.

I am going to be the CEO I guess, handling marketing, branding, etc. But my dad and the potential investors we could bring on through his contacts will also play big roles I am sure. The good thing is, I am not risking anything other than my time, but at the same time I will learn a lot about the industry, as well as potentially make some great money, since I can probably make this process go faster, with capital behind me.

If anyone has any tips/inside knowledge into the food/beverage industry as far as testing/approval goes, I would love to know. Do we just need to get FDA approved? Time to do some heavy research :)

- Tyrel Johnson

Can you give us an update on what you have learned and how it's going?
 

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