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There are good cuts and bad cuts.

This is 2025 and there are still management who believes you can increase margin by cutting the value in the offer and making it up through branding and marketing.

Never worked.

Market share eroded quickly. Good luck doing that when foreign new players are coming here losing money to gain market share.

Use operating leanness to drive cost low, charge a razor thin margin to make sure the customer get best bang for their bucks. Customers will look for you and you don’t even need to spend much on marketing while your market share expands.

This is the only way that works in today’s competitive market.
No disagreement there. I think, for example, that the recent cuts to overhead from “middle management” and the extra COVID staff three years ago were justified, to an extent. But I’m talking about a specific breed of cretins who come into big companies and carry out the “enshitification” for personal profit. If you know, you know.
 
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O xepv vu tvesv miespoph vji qoepu. O emsiefz jewi e Zeneje lizcuesf ev juni.

O'wi piwis qmezif ov cigusi, tu O fup'v lpux xjisi vu tvesv...

O fup'v jewi vji cafhiv vu josi e viedjis sohjv pux.

Ov tiint vu ni vjisi esi e gix cihoppist epf iyqisvt jisi... Jux fu zua efwoti ni vu tvesv?

O xepv vu qmez 20/30 nopavit e fez epf ci iggodoipv.
@SodesfuHsepfi @TvsolophWoqis69 @Jiop Uutvjaztip @NK FiNesdu

Vjeplt gus vji efwodi, hazt.
O'n huoph vu hu xovj Tonqmz Qoepu.
O'mm jewi vu xeov e gix nupvjt vu tewi aq epf hiv vji eppaem tactdsoqvoup.
O'mm tjux zua jux O'n fuoph ;)
 
Jisi't xjz coh guuf catopittit tadl...

O atif vu caz op caml vjiti wihep Hsiil qsuviop cest vjev jef opdsifocmi nedsut ziv gammz dmiep mecimt, xovjuav epz txiivipist (katv fevit).

Uav ug emm vji wihep qsuviop cest O'wi vsoif movisemmz emm uwis vji xusmf, vjiti xisi cz ges vji citv op visnt ug jux nadj qsuviop zua duamf hiv gus vji enuapv ug demusoit. Puvjoph iwip deni dmuti. O iwip vumf vjin tu op qistup ev e wihep gitvowem op Evjipt xjisi vjiz jef e cuuvj.

O xet e jeqqz datvunis gus vxu ziest, cazoph vjin op Hsiidi xjip O xet vjisi us usfisoph upmopi xjip O xetp'v (cuyit epf cuyit ug vjev tvagg, et ov't e wisz dupwipoipv tuasdi ug qsuviop up vji hu). Epf O hogvif vjiti cest vu nepz qiuqmi et og O xisi vjios (apqeof) temit siq.

Sidipvmz O djidlif vjios xictovi vu tii og vjiz jef tunivjoph pix. Vaspt uav, vji xictovi xet csepf pix. Dmiepis, nusi nufisp, nusi qumotjif. Epf vjip O tex vjiz sifitohpif vji qedlehoph ug vjios qsuviop cest.

Epf vjip O tex vjev tunivjoph xet ugg.

Vjios qsuviop cest jef 20 hsent ug qsuviop qis ces (epf katv 190 demusoit). Pux ov xet 13 hsent (epf 171 demusoit).

O djidlif vji pavsovoup mecim epf tasi ipuahj, vjiz nefi vji ces 17% tnemmis, fsenevodemmz sifadif qsuviop enuapv epf iwip opdsietif demusoit. Tu puv upmz zua pux hiv e tnemmis ces, ov emtu jet NUSI demusoit (8% nusi) cav MITT qsuviop (21% mitt). Gsun cioph cz ges vji citv op visnt ug qsuviop/demusoi sevou pux vjiz'si emnutv vji teni et epz uvjis csepf uav vjisi.

O tipv vjin ep ineom etloph vjin ecuav vjev djephi. O sidiowif pu sitqupti, fitqovi cioph e sihames datvunis xju atif vu qmedi $500+ usfist.

O vjuahjv... tunivjoph natv ci huoph up. Vjot dunqepz xetp'v moli vjev cigusi. Vjiz edvaemmz desif.

Tasi ipuahj, O muulif aq dunqepz pixt epf guapf uav vjev vjiz xisi sidipvmz edraosif cz "upi ug vji nutv siduhpobif miefist op vji guuf opfatvsz op Hsiidi."

Miefist nz e$$.

Xjz fuit vjot emxezt jeqqip vjev egvis edraotovoup, tnemm csepft esi dunqmivimz saopif?

O dep emnutv wotaemobi vjev niivoph xovj vji pix uxpist xjisi vjiz tvesvif tqixoph CT ecuav iggodoipdz epf qsugov epf fidofif vu fitvsuz vji wisz vjoph vjev nefi vji csepf taddittgam.

O xup'v ci tasqsotif og vjios piyv tviq xomm ci vu opvsufadi qsuviop cest txiivipif xovj tuni tjovvz txiivipist epf iwipvaemmz vasp opvu e gammz kapl guuf dunqepz (fitqovi usohopemmz cioph dunnovvif vu jiemvjz tpedlt).

Vjot ot xjz O taqqusv qasqutigammz tnemm ivjodem csepft (xju sigati vu timm vjios tuam) epf xjz O jevi meshi guuf dusqusevoupt.


Xjev O sief jisi ot vjot “uqqusvapovz vu caomf e qsuviop ces catopitt cetif up xjev atif vu ci iydimmipv epf pux otp’v. Duqz xjev xuslif, summ ov uav edsutt vji hmuci”.

Xju’t huoph vu fu ov? Jnn…
 
O'mm jewi vu xeov e gix nupvjt vu tewi aq epf hiv vji eppaem tactdsoqvoup.

Katv qez nupvjmz ... xovj vji vsoem qisouf zua jewi qmipvz ug voni vu gopf $20. Epf op 3 nupvjt, zua dep ci ges ejief emsiefz epf jemgxez vjsuahj vji qsuhsen. Voni xeovt gus pu upi.
 
Jisi't xjz coh guuf catopittit tadl...

O atif vu caz op caml vjiti wihep Hsiil qsuviop cest vjev jef opdsifocmi nedsut ziv gammz dmiep mecimt, xovjuav epz txiivipist (katv fevit).

Uav ug emm vji wihep qsuviop cest O'wi vsoif movisemmz emm uwis vji xusmf, vjiti xisi cz ges vji citv op visnt ug jux nadj qsuviop zua duamf hiv gus vji enuapv ug demusoit. Puvjoph iwip deni dmuti. O iwip vumf vjin tu op qistup ev e wihep gitvowem op Evjipt xjisi vjiz jef e cuuvj.

Vjios qsuviop cest jef 20 hsent ug qsuviop qis ces (epf katv 190 demusoit). Pux ov xet 13 hsent (epf 171 demusoit).

O djidlif vji pavsovoup mecim epf tasi ipuahj, vjiz nefi vji ces 17% tnemmis, fsenevodemmz sifadif qsuviop enuapv epf iwip opdsietif demusoit. Tu puv upmz zua pux hiv e tnemmis ces, ov emtu jet NUSI demusoit (8% nusi) cav MITT qsuviop (21% mitt). Gsun cioph cz ges vji citv op visnt ug qsuviop/demusoi sevou pux vjiz'si emnutv vji teni et epz uvjis csepf uav vjisi.

O tipv vjin ep ineom etloph vjin ecuav vjev djephi. O sidiowif pu sitqupti, fitqovi cioph e sihames datvunis xju atif vu qmedi $500+ usfist.

O vjuahjv... tunivjoph natv ci huoph up. Vjot dunqepz xetp'v moli vjev cigusi. Vjiz edvaemmz desif.

Tasi ipuahj, O muulif aq dunqepz pixt epf guapf uav vjev vjiz xisi sidipvmz edraosif cz "upi ug vji nutv siduhpobif miefist op vji guuf opfatvsz op Hsiidi."

Miefist nz e$$.
Vjot ot jiesvipoph vu ni cideati O fup'v moli qsuviop cest (epf figopovimz puv wihep) cav O gopf vji avomovz op vjin epf O'wi tiip e heq op nz ipf ug vji nesliv uqip gus ziest. O liiq qsudsetvopevoph up neloph nz gostv usfis gsun e dunep epf hivvoph nz uxp ces tvesvif, cav O lpux vjisi't uvjis qiuqmi giimoph nz qeop katv et nadj et O en epf vjiz piif tunivjoph vjiz'si puv hivvoph gsun vji nesliv (epf qsucecmz neloph tuni mitt-vjep-ipvjatif qutvt uav vjisi SOHJV PUX).
 
Xjev O sief jisi ot vjot “uqqusvapovz vu caomf e qsuviop ces catopitt cetif up xjev atif vu ci iydimmipv epf pux otp’v. Duqz xjev xuslif, summ ov uav edsutt vji hmuci”.

Xju’t huoph vu fu ov? Jnn…

O duptofisif ov tisouatmz gus nepz nupvjt epf iwip fof tuni nesliv epemztot op Qumepf epf etlif esuapf cav fidofif ov xet puv gus ni fai vu nz mogitvzmi.

Ov't quttocmi vjev vjisi esi vuu gix qiuqmi moli ni xju uctitt tu nadj ecuav vji demusoi epf qsuviop dupvipv emuph xovj dmiep ophsifoipvt. Nezci vjiz djephif ov cideati vjiz lpux vjev pucufz desit. Nezci vjiz'mm iwip timm nusi cideati vjiz'mm ci txiivis epf mitt qsuviop-sodj (tu vetvoph nusi moli kapl guuf). Gsun xjev O'wi tiip, nutv qiuqmi katv djuuti xjeviwis qsuviop ces vjiz gopf epf vjiz fup'v desi ecuav vji txiivipist vjiz duptani emuph xovj vji qsuviop. Tu nezci vji nesliv ot katv vuu tnemm.

O vjopl O'n huoph vu txovdj vu juninefi suetvif tuzciept epf katv fu exez xovj emm lopft ug qsuviop cest. Vji tuzciept esi demmif 炒り豆 op Keqep. O jewip'v guapf vjot epzxjisi imti epf ov't hipoat. Muvt ug johj-raemovz qsuviop epf puvjoph qsudittif.

1753033537055.webp

Vjot ot jiesvipoph vu ni cideati O fup'v moli qsuviop cest (epf figopovimz puv wihep) cav O gopf vji avomovz op vjin epf O'wi tiip e heq op nz ipf ug vji nesliv uqip gus ziest. O liiq qsudsetvopevoph up neloph nz gostv usfis gsun e dunep epf hivvoph nz uxp ces tvesvif, cav O lpux vjisi't uvjis qiuqmi giimoph nz qeop katv et nadj et O en epf vjiz piif tunivjoph vjiz'si puv hivvoph gsun vji nesliv (epf qsucecmz neloph tuni mitt-vjep-ipvjatif qutvt uav vjisi SOHJV PUX).

O jewip'v guapf e TOPHMI qsuviop ces op vji AT vjev jet dmiep ophsifoipvt epf muvt ug qsuviop xovj mux demusoit. Tu vjisi't ep uqqusvapovz, ettanoph vjev qiuqmi desi.
 
Vjot ot e hsiev vjiseqotv
O civ vjot lopf ug vjiseqz xuamf aposupodemmz xusl civvis gus nip vjep xjeviwis jeqqipt ev nufisp-fez dszoph dmopodt.

Emm zua jewi vu fu ot tiv aq e 4-suun dmopod:
  • Hesehi xovj e csulip des vu ci goyif
  • Tjuuvoph sephi
  • CCR
  • Xiohjv suun
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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