RicardoGrande
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This is heartening to me because I don't like protein bars (and definitely not vegan) but I find the utility in them and I've seen a gap in my end of the market open for years. I keep procrastinating on making my first order from a coman and getting my own bar started, but I know there's other people feeling my pain just as much as I am and they need something they're not getting from the market (and probably making some less-than-enthused posts out there RIGHT NOW).Here's why big food businesses suck...
I used to buy in bulk these vegan Greek protein bars that had incredible macros yet fully clean labels, without any sweeteners (just dates).
Out of all the vegan protein bars I've tried literally all over the world, these were by far the best in terms of how much protein you could get for the amount of calories. Nothing even came close. I even told them so in person at a vegan festival in Athens where they had a booth.
Their protein bars had 20 grams of protein per bar (and just 190 calories). Now it was 13 grams (and 171 calories).
I checked the nutrition label and sure enough, they made the bar 17% smaller, dramatically reduced protein amount and even increased calories. So not only you now get a smaller bar, it also has MORE calories (8% more) but LESS protein (21% less). From being by far the best in terms of protein/calorie ratio now they're almost the same as any other brand out there.
I sent them an email asking them about that change. I received no response, despite being a regular customer who used to place $500+ orders.
I thought... something must be going on. This company wasn't like that before. They actually cared.
Sure enough, I looked up company news and found out that they were recently acquired by "one of the most recognized leaders in the food industry in Greece."
Leaders my a$$.
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