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Just a week or two ago, I created a new business that was based on a transfers of skills I've acquired over the last 5 years and a built-in customer base.
To summarize, I've learned a lot about SEO from my product-based company. So much so, that people started asking me to help them.
A service-based business is always something that I wanted to do. It caters to my skillsets. Except I thought it would be in construction, not SEO. But sometimes the world choses your path for you.
There is a sort of underrated appeal of service-based companies. Cash flow is amazing and you can get by with little to no advertising if you just do an amazing job. This type of model is good if you are strapped for cash or if you need to draw a salary early from a business.
Many product businesses have a cashflow foot print that is uncomfortable at times. The main problems have to do with consistently funding new inventory for growth (forcing you to defer things you might not want to defer) and payment terms with larger customers.
***
It started with one client that has 200 employees and does huge business and just a few days later, I'm up to five clients.
The premise of the business cannot be more simple, but we are doing the things that nobody wants to do consistently and we are doing them exceptionally well.
Right now the clients are a mix of local services, product-based, and media.
These beginning clients will serve as a test to see where I should put my focus to prospect more customers. And I'm only bringing on customers where I know the likelihood of success is nearly 100%.
Everyone who signed on knows me and trusts me to do a good job for them.
The difference in this and what I have done in the past is really my conviction and confidence.
The value for the service is 5 to 1 (or more) right now with an incentive-based / grow-with-you cost structure.
There are well-known agencies charging at least 4-5x more (flat rate) for only one aspect of my service without any accountability. I've used many of them in the past and I know what I am doing is better.
With true conviction I know the system works and I think this is going to emanate in sales calls.
I'm creating this thread for accountability, process, and mindset purposes but my goal is to surpass my product business in sales by same time next year.
The next steps are focusing on the top of funnel / sales process right now as everything on the service side is already systematized to the point of redundancy.
Shot out to a few members who have had the most impact on me; @MJ DeMarco @ZCP @SteveO @Ravens_Shadow
To summarize, I've learned a lot about SEO from my product-based company. So much so, that people started asking me to help them.
A service-based business is always something that I wanted to do. It caters to my skillsets. Except I thought it would be in construction, not SEO. But sometimes the world choses your path for you.
There is a sort of underrated appeal of service-based companies. Cash flow is amazing and you can get by with little to no advertising if you just do an amazing job. This type of model is good if you are strapped for cash or if you need to draw a salary early from a business.
Many product businesses have a cashflow foot print that is uncomfortable at times. The main problems have to do with consistently funding new inventory for growth (forcing you to defer things you might not want to defer) and payment terms with larger customers.
***
It started with one client that has 200 employees and does huge business and just a few days later, I'm up to five clients.
The premise of the business cannot be more simple, but we are doing the things that nobody wants to do consistently and we are doing them exceptionally well.
Right now the clients are a mix of local services, product-based, and media.
These beginning clients will serve as a test to see where I should put my focus to prospect more customers. And I'm only bringing on customers where I know the likelihood of success is nearly 100%.
Everyone who signed on knows me and trusts me to do a good job for them.
The difference in this and what I have done in the past is really my conviction and confidence.
The value for the service is 5 to 1 (or more) right now with an incentive-based / grow-with-you cost structure.
There are well-known agencies charging at least 4-5x more (flat rate) for only one aspect of my service without any accountability. I've used many of them in the past and I know what I am doing is better.
With true conviction I know the system works and I think this is going to emanate in sales calls.
I'm creating this thread for accountability, process, and mindset purposes but my goal is to surpass my product business in sales by same time next year.
The next steps are focusing on the top of funnel / sales process right now as everything on the service side is already systematized to the point of redundancy.
Shot out to a few members who have had the most impact on me; @MJ DeMarco @ZCP @SteveO @Ravens_Shadow
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